Jim Azevedo first met Smashwords founder Mark Coker in 1994 at Dovetail, where they worked to garner publicity for their high-tech clients. When he got burned out, Azevedo joined a heavy metal band, playing drums in a chicken costume. Being in … [Read more...]
The Failure of Free — How and Why I Gave Away My First Book to Attract New Readers to My Second
Despite the headline, I’d prefer to frame my book giveaway as an experiment, not a failure. I tested the strategy of making my book free and got definitive results — fewer sales or reviews than my modest projections. A successful experiment, but a … [Read more...]
Takeaways from August BAIPA Meeting — How to Monetize Your Book Content and More
BAIPA board member John Byrne Barry captured these key takeaways from the August BAIPA meeting, which featured the following three presentations: Lee Foster on How to Monetize Your Book Content More Effectively Bob Heyman on Getting Your SEO … [Read more...]
Lee Foster YouTube Video and PowerPoint Now Available from August BAIPA Talk
BAIPA board member Lee Foster gave a presentation at the August meeting on "Monetizing Your Book Content." For anyone who missed the program, you can now view it on YouTube, and review the PowerPoint presentation. Videographer Howard Slater, also … [Read more...]
Susan Edelman's New eBook
BAIPA member Susan Edelman, author of the award-winning book Be Your Own Brand of Sexy, has a new eBook coming out on August 4, What to Say to Men on a Date. It’s a Be Your Own Brand of Sexy guide to help you figure out how to answer tricky questions … [Read more...]
Lee Foster Releases Revision of Book/E-book on Self-Publishing
Lee Foster has published his annual revision of his recent book/e-book about the independent publishing movement, titled An Author’s Perspective on Independent Publishing: Why Self-Publishing May Be Your Best Option. The book can be seen … [Read more...]