Becky Parker Geist, our fearless and charming president, will be away for our July 13 meeting and we've lined up backups for MC and video recording, but we still need someone who can go by our storage locker in San Rafael and bring the six or seven … [Read more...]
How to Choose a Trademark
Choosing a trademark can be a tricky business — especially if you want to call your business something other than your own name. Here are a few pointers to get you started: More creativity is better. Try to choose a name (or logo, or slogan) … [Read more...]
Great article on words that have at least two meanings
Thanks to BAIPA member, Chris Santilli Johnson, for this fascinating article that might prove useful in our writing efforts. … [Read more...]
What Do I Need to Know About the California Consumer Privacy Act (CCPA)?
I recently sat on a panel at a marketing event, where I was told that the California Consumer Privacy Act (CCPA) was a topic of some interest to the audience. I was assured that I wouldn’t need to know the technical details, and the panel would just … [Read more...]
Amazon source of counterfeit books, according to NYT June 23 article
Fellow BAIPA member Lynne Ashdown brought this article to my attention this morning and I managed to read it online. I am not sure what we can do as author/publishers or as self-publishing consultants, but this is certainly something that requires … [Read more...]
BAIPA Members Spreading the Word to Writers
BAIPA members Betsy Graziani Fasbinder, John Byrne Barry, and Becky Parker Geist will be leading local workshops this month and next. Betsy Graziani Fasbinder, who presented “From Page to Stage” at BAIPA in October 2017, will be at Book Passage … [Read more...]
Man Behind White Guitar Film Preview June 10
The film The Man Behind The White Guitar, a five-year international project by collaborative artists that I created and produced, is premiering at the Smith Rafael Theater on June 10. My book, Redemption, How Ronald Reagan Nearly Ruined My Life, … [Read more...]
Why Register a Copyright?
I’ve had several people reach out to me over the past months regarding a recent Supreme Court case, Fourth Estate Public Benefit Corporation v. Wall-Street.com. The ruling made them worry about their ability to protect their copyrights. For those who … [Read more...]
Audiobook Marketing Strategies That Work — Teleseminar on June 19 with Becky Parker Geist
Becky Parker Geist will be giving a teleseminar on Audiobook Marketing Strategies That Work on June 19 at 10 am Pacific Time for the NonFiction Authors Association. BAIPA members Becky Parker Geist and John Sames created the Audiobook Marketing … [Read more...]
12 SEO Tips to Drive Traffic and Sell Books
(Note: I ran a version of this article on Joel Friedlander’s The Book Designer website. I offer it now on the BAIPA Blog as BAIPA seeks to increase the number of professional development posts available to its members.) Sometimes truly happy events … [Read more...]
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