When we published our book Stumbling Stone in June 2015, Rudi and I agreed that we’d give it a year, during which we hoped we’d have an adventure and sell some modest number of books. When June 2016 rolled around, we began telling people we were wrapping things up. We’d sold several hundred books, appeared at more than a dozen book events, gotten positive feedback from many quarters and much satisfaction writing the blog on our website (stumbling-stone.com).
We’d also met many other authors and heard other people’s fascinating stories.
A few friends—other authors—seemed surprised and wondered why we wanted to quit. Our explanation was that we had already experienced much more than we expected and we were getting a little burned out.
And then the book seemed to take over control. A number of people asked if we could do more events. Two German musicians decided they had an obligation to work with us to showcase our book and the music of a Jewish composer who fled the Nazis. They pitched the idea to Book Passage and to our surprise, we were able to do another event there. They also hinted there might be an opportunity to work with them on an international conference.
So at this point, we certainly aren’t saying no to anything that crops up, but we aren’t blogging as much or searching for book event opportunities. We’d be curious to hear from other BAIPA members about your timeframe and what’s a reasonable expectation for continuing to market your books.
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As an author who hasn’t done enough marketing, I would say that there’s no such thing as “enough.”
Of course, if you’re burned out, you have a perfect right to stop. But if you’re hoping to write another book, everything you’re doing with this one will help the second one.
But it’s great that you’re getting offers. For most authors, nothing happens without promotion.