Andrew Benzie led the December BAIPA presentation on book cover design. As a follow-up, I spoke to him on the phone the week after the meeting to find out more about how he got where he is and how he does his work. Q: How did you get into book … [Read more...]
How BAIPA Service Providers Can Promote Themselves
While authors make up the majority of BAIPA members, we also include dozens of service providers — editors, designers, marketers, and more. Which is a fortuitous mix, because many authors need help getting their book ready for publication and … [Read more...]
Join Us November 10 for Kelly Peterson on E-Book Promotion, Plus Afternoon Community Building
Kelly Peterson, director of Client Services at INscribe Digital, will lead the morning presentation at our November 10 meeting, talking about how to leverage your e-books, new and backlist, to make your launch a success. We won’t have a workshop … [Read more...]
‘Setting That Works’ on November 11 at Book Passage
How Memorable Setting Can Advance Plot, Reveal Character, and Echo Theme On November 11 at 2 pm, I’ll be leading a workshop on setting at the California Writers Club Marin monthly meeting at Book Passage. The best and most memorable setting is … [Read more...]
BAIPA Book Award Deadline is September 30
A self-published author cannot have too many marketing arrows in his/her quiver. One of the most visible is an indicia on the cover, announcing that book as an award winner. From that springs the opportunity for press releases, quotes — anything … [Read more...]
Google Releases Touringbird Travel Website — Might Google Become a Major Player In Content, and What Will That Mean for Authors?
Will Google become a content publisher, in travel and other subject areas? Google is the most prominent player in search. Could Google also become major in content? The answer could have long term consequences for all the non-fiction authors in … [Read more...]
Send Your Books In for PNBA Display
Here's a note from Rosemary Jones of Book Publishers Northwest, an independent publishers association like BAIPA, based in Seattle. To be eligible, she says, your book should have a Northwest author or publisher or a good Northwest hook (Seattle … [Read more...]
See You in September — Writer’s World at Dominican University
There will probably be at least one person who shows up at the Key Center in Novato for BAIPA’s September meeting and wonders where everyone is. But it won't be you, because you're reading this now and you're going to put it in your calendar and … [Read more...]
Beware Fake Reviews On Amazon
It’s all over the Internet. Sources include the Washington Post, Huffington Post, Facebook, WikiHow, CNET, and the other major search engines, like Yahoo and Google. Just enter “Fake Amazon Reviews” or “Amazon Fake Reviews” into any search engine and … [Read more...]
Your Audience is Not ‘Everyone’ — a Conversation with Lee Wind
Lee Wind, author, blogger, and director of marketing and programming for IBPA (Independent Book Publishers Association), is the keynote speaker for Writer’s World, BAIPA’s September 8 conference for authors and publishers. I caught up with Lee last … [Read more...]
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