BAIPA member Julie Freestone admits she’s obsessed with the twice-daily dispatches she gets from HARO—Help a Reporter Out: helpareporterout.com. The free service links journalists with sources they can interview for insights on a broad variety of subjects.
Does it sell more books? Hard to say, but it is a way to get your book mentioned in a market that you might not otherwise tap into. Recently Julie and her husband and co-author Rudi Raab were one of seven couples mentioned in Bustle magazine—and their Stumbling Stone novel got a free promo. Check out the story: bustle.com.
HARO also led to a Chicago Tribune “promo” that was written for Sweetness Day. chicagotribune.com