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You are here: Home / Events / How to Sell More Books Using Metadata
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How to Sell More Books Using Metadata

November 3, 2022 by Ruth Schwartz Leave a Comment

BAIPA monthly meetings are now exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.
(Click here for the schedule for the day)

MORNING PRESENTATION:

How to Sell More Books Using Metadata

Shelley Adina

Amazon, Barnes & Noble, Apple, Kobo, and Google Play all run on algorithms, but each of them is different. Each provides their own tools to authors to help them become more visible to the right readers. But how is an author or small press to know what works best where? And how do you even decide whether to publish on one platform, or “go wide” by publishing on many? Whatever you decide, your metadata—the little details you enter in your book’s upload form—feeds the algorithm. In turn, this can make or break the success of your book.

USA Today bestselling author and instructor Shelley Adina will take you through each retailer, pointing out which algorithms work where, and which tools are aimed at visibility for your books versus visibility for you, the author or publisher. She will also talk briefly about selling direct on your website, a strategy more and more authors are using for greater control of their business.

Key Takeaways include:

  • How to choose between publishing exclusively on Amazon, versus going wide.
  • Understand what metadata is, and why it’s essential to your author success.
  • Learn which algorithms have precedence on each retailer.
  • See how to present both yourself and your books on Amazon.
  • Learn how to gain visibility on the other retailers through merchandising.




About Our Speaker: Shelley Adina

Shelley Adina

Shelley Adina is the author of more than 50 novels published by Harlequin, Warner, Hachette, and Moonshell Books, Inc., her own independent press. She writes steampunk adventure and mystery as Shelley Adina, and as Adina Senft, is the USA Today bestselling author of Amish women’s fiction.

Shelley holds a PhD in Creative Writing from Lancaster University in the UK. She won the RWA (Romance Writers of America) RITA Award® in 2005, and the National Readers’ Choice Award in 2019. She appeared in the 2016 documentary film Love Between the Covers, is a popular speaker and convention panelist, and has been a guest on many podcasts, including Worldshapers and Realm of Books.

When she’s not writing, Shelley is usually quilting, sewing historical costumes for conventions, or enjoying the garden with her flock of rescued chickens.

Connect with Shelley: shelleyadina.com

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  • Shelley Adina on using metadata
    March 4, 2023
    9:00 am - 12:15 pm
We're sorry, but all tickets sales have ended because the event is expired.

Venue:   Zoom Event

Address:
online event, Pacific time zone, California, United States

Description:

This is exclusively an online event via Zoom.
Zoom links will be provided in an email sent out the Friday evening before the event day, between 8:45 and 9 PM. If you have pre-registered and do not receive that email, please reach out to [email protected]

Zoom

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← Writing Can be so “Taxing”
Workshop: Metadata with David Kudler →

About Ruth Schwartz

Ruth helps authors get clear about the steps needed to turn out a professional book that looks as good as anything coming from a traditional publisher. She helps you get past the stuck places, getting through the decision-making process quickly, birthing your book with ease.

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Becky Parker Geist of Pro Audio Voices

Welcome to BAIPA

UPDATE: BAIPA will continue to meet via ZOOM ONLY until it is safe to resume in-person meetings, which we are planning to try on May 6th, 2023 (see below for some initial info). Even when we decide to resume in-person events, we will continue the Zoom option. We are implementing all the recommended precautionary measures to keep our meetings private and safe for all participants. All members and visitors who register in advance will receive a link to attend via Zoom video conferencing. On the Friday evening before the meeting, we will send the link and … More

Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. However, members must log in to get a discounted ticket for workshops. 

Upcoming Events

BAIPA Monthly Meetings

IMPORTANT
BAIPA is now meeting on the first Saturday of every month via Zoom only for now. In general, if the first Saturday falls on a holiday or holiday weekend, we will meet on the second Saturday.

We are also having workshops on the third Saturday of every month (also via Zoom only for now. In general, if the regular monthly meeting moves to the second Saturday, then the workshop will be two weeks later.

Future Events

  • February 4th: Chris Morris on tax advice for authors
  • February 18th: WORKSHOP—Chris Morris on crafting systems for success as a writer
  • March 4th: Shelly Adina on how to sell more books using metadata
  • April 1st: Dave Farrow, Memory & PR Expert, shares his tips for memorable marketing and business success.
  • April 15th: WORKSHOP—Dave Farrow on helping authors position themselves for success after releasing their story
  • May 6th: HYBRID EVENT (In-person in Novato, CA + Zoom, followed by MEMBERS ONLY in-person celebration party) What every author needs to know about Amazon NOW

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