How to Sell More Books Using Metadata

BAIPA monthly meetings are now exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.

(Click here for the schedule for the day)

MORNING PRESENTATION:

How to Sell More Books Using Metadata

Shelley Adina

Amazon, Barnes & Noble, Apple, Kobo, and Google Play all run on algorithms, but each of them is different. Each provides their own tools to authors to help them become more visible to the right readers. But how is an author or small press to know what works best where? And how do you even decide whether to publish on one platform, or “go wide” by publishing on many? Whatever you decide, your metadata—the little details you enter in your book’s upload form—feeds the algorithm. In turn, this can make or break the success of your book.

USA Today bestselling author and instructor Shelley Adina will take you through each retailer, pointing out which algorithms work where, and which tools are aimed at visibility for your books versus visibility for you, the author or publisher. She will also talk briefly about selling direct on your website, a strategy more and more authors are using for greater control of their business.

Key Takeaways include:

• How to choose between publishing exclusively on Amazon, versus going wide.
• Understand what metadata is, and why it’s essential to your author success.
• Learn which algorithms have precedence on each retailer.
• See how to present both yourself and your books on Amazon.
• Learn how to gain visibility on the other retailers through merchandising.

About Our Speaker: Shelley Adina

Shelley Adina is the author of more than 50 novels published by Harlequin, Warner, Hachette, and Moonshell Books, Inc., her own independent press. She writes steampunk adventure and mystery as Shelley Adina, and as Adina Senft, is the USA Today bestselling author of Amish women’s fiction.

Shelley holds a PhD in Creative Writing from Lancaster University in the UK. She won the RWA (Romance Writers of America) RITA Award® in 2005, and the National Readers’ Choice Award in 2019. She appeared in the 2016 documentary film Love Between the Covers, is a popular speaker and convention panelist, and has been a guest on many podcasts, including Worldshapers and Realm of Books.

When she’s not writing, Shelley is usually quilting, sewing historical costumes for conventions, or enjoying the garden with her flock of rescued chickens.

Connect with Shelley: shelleyadina.com