General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements, followed by a brief lunch break and then our Afteroon Workshop from 1–3 pm. Scroll down for details and to register.
Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.
Branding for Authors: The Essentials
• How can you launch and get support for your book?
• How will anyone discover your book?
Over 250 students have used this method to build their marketing foundation.
We’ll cover the importance of:
• A one-sentence branding statement and how it can help you spread the word about your book
• Your author bio that carries the message about your book and your mission
• A mailing list so that you can cultivate a community
• Launch campaigns to reach your best readers
• A sustainable promotional content plan to ﬁt your life and your brand
Foundation of Your Author Branding:
Craft Your Author Branding Statement
Many authors think that book promotions are about giving away tchotchkes — like bookmarks, key rings, coffee mugs, and the like — to get attention for their books. But actually, book promotions start with one of the most powerful yet overlooked methods to promote your books to your readers: what you actually say. Word of mouth still sells more books than any other promotional tool out there. And aspiring authors: You can use this tool now. Promotions for your author career begins now.
If you just state what you write in a way that generates curiosity, then you can get more people engaged with what you write. Ultimately, they will become your avid fans and book buyers. Bonus: All on a zero budget!
What if you could you share what you write in one sentence and immediately know if your listener was curious, or not? Because once a potential reader is curious and wants to know more, then you can ask for her email for your newsletter list (you have one, right?), or if appropriate, invite her to your online home of choice (blog, website, Facebook page, etc.) So, how do you generate curiosity? You learn to talk about your story in a compelling and interesting way. You create an Author Branding Statement.
There are four ingredients to constructing this concise, one-sentence description of your book. The goal of this workshop is for you to design a statement that easily rolls off your tongue, and answers the questions we get at meetings, conferences, parties and even in the grocery store checkout line: “What do you write?”
Nail down the four ingredients to create your Clear Message:
• Your genre
• Your audience
• Your audience’s desired result or experience: what they want
• Your intended action upon your readers
About Our Speaker: Beth Barany
Master NLP Practitioner, workshop leader, and certiﬁed creativity coach for writers, Beth Barany runs Barany School of Fiction. This online school offers a full suite of courses designed to help genre ﬁction writers experience clarity and get writing, so they can revise and proudly publish their novels to the delight of their readers. She’s also the author of books for writers. The latest is Plan Your Novel Like A Pro, co-written with her husband, thriller writer Ezra Barany. Beth also writes magical tales of romance, mystery, and adventure that empower women and girls to be the heroes of their own lives. She is the award-winning author of Henrietta The Dragon Slayer and the acclaimed paranormal romance author of the Touchstone series. She’s currently at work on a science ﬁction mystery series due out in 2020.
Connect with Beth via her blog, Writer’s Fun Zone: https://www.writersfunzone.com/blog/
On Twitter: @Beth_Barany
On Facebook: https://www.facebook.com/bethbarany
On Instagram: https://instagram.com/bethbarany/
- October 12, 2019
9:00 am - 3:00 pm
Venue: The Key Room