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You are here: Home / Events / The Three Step Formula for Building an Author Platform
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The Three Step Formula for Building an Author Platform

June 1, 2022 by Ruth Schwartz Leave a Comment

BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.
(Click here for the schedule for the day)

MORNING PRESENTATION:

The Three-Step Formula for Building an Author Platform

Fauzia Burke, Founder and President FSB Associates

Every author’s online platform is his or her biggest asset, and creating one is vitally important for your long-term success. However, there have never been more demands on an author’s time than today. In this session, you will learn which efforts are worth your time and which ones are a distraction. Whether you’re just starting out in your marketing efforts or ready to take it to the next level, this session will be the advice you need. You will learn through examples and case studies how to connect all the elements of online marketing (website, mailing list, blogging, social media, advertising and publicity) into a cohesive, successful and sustainable author platform.

Key Takeaways include:

  • The value of an author website and how best to use it to promote books.
  • Which social media platforms are essential.
  • The most important digital asset for long-term success.




About Our Speaker: Fauzia Burke

Fauzia BurkeFauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Blanchard, Charles Spencer, as well as many first-time authors. In 2019, she co-founded Pub Site, a platform for building author websites and used by authors like Tom Clancy, Robin Cook, and hundreds more. Whether you’re a first-time author overwhelmed by the idea of building a brand or an experienced author wanting to take your marketing and publicity to the next level, Fauzia can help! She’s the author of Online Marketing for Busy Authors, and is based in San Diego, CA.

Connect with Fauzia: fauziaburke.com

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  • Fauzia Burke shares the Three Step Formula for Building an Author Platform
     November 5, 2022
     9:00 am - 12:15 pm
We're sorry, but all tickets sales have ended because the event is expired.

Venue:   Zoom Event

Address:
online event, Pacific time zone, California, United States

Description:

This is exclusively an online event via Zoom.
Zoom links will be provided in an email sent out the Friday evening before the event day, between 8:45 and 9 PM. If you have pre-registered and do not receive that email, please reach out to [email protected].

Zoom

Tagged With: Facebook, instagram, linkedin, social media, Twitter

Recording Only Workshop Ticket: Putting Your Audiobook to Work for You with Becky Parker Geist →

About Ruth Schwartz

Ruth helps authors get clear about the steps needed to turn out a professional book that looks as good as anything coming from a traditional publisher. She helps you get past the stuck places, getting through the decision-making process quickly, birthing your book with ease.

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Becky Parker Geist of Pro Audio Voices

Welcome to BAIPA

UPDATE: BAIPA continues to meet via ZOOM ONLY. However, we held a very successful HYBRID meeting on May 6. The board is in discussion about future events like that one, and we will get the word out as soon as decisions are made. Even when we decide to resume regular in-person events, we will continue the Zoom option. We are implementing all the recommended precautionary measures to keep our meetings private and safe for all participants. All members and visitors who register in advance will receive a link to attend via Zoom video conferencing. On the … More

Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. However, members must log in to get a discounted ticket for workshops. 

Upcoming Events

  • Recording Only Workshop Ticket: Putting Your Audiobook to Work for You with Becky Parker Geist
    Image credit: Pixabay
    • June 17 Audiobook Results workshop with Becky Parker Geist
       June 17, 2023 - December 31, 2023
       10:00 am - 12:00 am
  • Podcasters as Promotional Partners
    Photo: parveender, Pixabay
    • Melody Ann Owen - podcasters as promotional partners
       October 7, 2023
       9:00 am - 12:15 pm
  • How to Take Your Book to the Worldwide Translation Rights Market
    Photo credit: communication-76, Pixabay
    • Roseanne Cheng - Worldwide Translation Rights
       November 4, 2023
       9:00 am - 12:15 pm

BAIPA Monthly Meetings

IMPORTANT
BAIPA is now meeting on the first Saturday of every month via Zoom only for now. In general, if the first Saturday falls on a holiday or holiday weekend, we will meet on the second Saturday.

We are also having workshops on the third Saturday of every month (also via Zoom only for now. In general, if the regular monthly meeting moves to the second Saturday, then the workshop will be two weeks later.

Future Events

  • May 6th: HYBRID EVENT (In-person in Novato, CA + Zoom, followed by MEMBERS ONLY in-person celebration party) What every author needs to know about Amazon NOW with Ruth Schwartz of Wonderlady Books
  • June 3rd: Becky Parker Geist on the latest trends in audiobooks
  • June 17th: WORKSHOP with Becky Parker Geist on audiobooks
  • July 8th: Patti Thorn of @BlueInk Review shares how to get #book reviews that count to enhance your #book marketing efforts. NOTE: that this is the SECOND SATURDAY of the month.
  • August events TBD
  • September 9th: Andrea Fleck-Nisbet, Chief Executive Officer, Independent Book Publishers Association on the latest trends in indie publishing.NOTE: that this is the SECOND SATURDAY of the month.
  • October 7th: Melody Owen speaking on how to partner with podcasters to build your following and sell more books.

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