The Three Step Formula for Building an Author Platform

BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.

(Click here for the schedule for the day)

MORNING PRESENTATION:

The Three-Step Formula for Building an Author Platform

Fauzia Burke, Founder and President FSB Associates

Every author’s online platform is his or her biggest asset, and creating one is vitally important for your long-term success. However, there have never been more demands on an author’s time than today. In this session, you will learn which efforts are worth your time and which ones are a distraction. Whether you’re just starting out in your marketing efforts or ready to take it to the next level, this session will be the advice you need. You will learn through examples and case studies how to connect all the elements of online marketing (website, mailing list, blogging, social media, advertising and publicity) into a cohesive, successful and sustainable author platform.

Key Takeaways include:

• The value of an author website and how best to use it to promote books.
• Which social media platforms are essential.
• The most important digital asset for long-term success.

About Our Speaker: Fauzia Burke

Fauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Blanchard, Charles Spencer, as well as many first-time authors. In 2019, she co-founded Pub Site, a platform for building author websites and used by authors like Tom Clancy, Robin Cook, and hundreds more. Whether you’re a first-time author overwhelmed by the idea of building a brand or an experienced author wanting to take your marketing and publicity to the next level, Fauzia can help! She’s the author of Online Marketing for Busy Authors, and is based in San Diego, CA.

Connect with Fauzia: fauziaburke.com