BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.
Scroll down to the bottom of this page for the list of available tickets.
The general meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.
(Click here for the schedule for the day)
Current BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.
MORNING PRESENTATION:
Mastering Amazon Ads
Bob Heyman, Managing Partner of Digital Engagement Group
During this session, we will look at one of the most powerful tools for marketing your book: advertising on Amazon.
Bob will take us step-by-step through how to navigate what can be a very effective book marketing strategy— IF you know what to do, and what decisions to make.
At this session, we will discuss:
- The various types of ads
- Choosing and using keywords
- Bidding strategies
- Case Studies of actual campaigns
And ending with some Q&A.
AFTERNOON WORKSHOP
Creating & Optimizing Amazon Book Ads
The afternoon workshop will include “hands on” work with authors wanting to craft their Amazon Book Ad, choose a bid strategy and budget, and select keywords.
Bob will cover:
• How to select keywords to bid on
• Tools to use to find keywords and categories
• Bid strategies
• Optimization strategies
About Our Speaker
Bob Heyman is the Managing Partner of the Digital Engagement Group. He previously served as Chief Search Officer of Mediasmith, Inc. From 1998 to 2001, Bob was the founder and Chief Executive Officer of eMarketing Partners, where his clients included IBM, NEC, and ABC. He also co-founded CybeReps which was acquired by Interep. Bob is a leading author and entrepreneur in the field of Internet marketing. At Cybernautics, a company he founded in 1994 and sold to USWeb in 1997, he coined the terms “Audience Development” for building traffic to websites and the term “Search Engine Optimization” (SEO). Bob is generally credited with inventing the agency side of search engine marketing. He is the author of seven Internet marketing books, including Net Results, Digital Engagement, and SEO 4 Authors.
- November 7, 2020
9:00 am - 3:00 pm
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