As requested at today’s wonderful IngramSpark! event, I’ve uploaded the handout that I created concerning categories/subjects and keywords/search terms. I created the handout for July’s All Things Amazon roundtables, and so the focus is somewhat on Amazon, but the basic concepts apply to finding the best possible categories and keywords for your title for whatever retailer or distributor you’re working with.
The handout gives some definitions, techniques, and tools for dealing with these two incredibly important, incredibly fuzzy forms of metadata.
You can download the two-page PDF from the BAIPA Resources page.
My email and other contact info are on the PDF if you have any questions — or you can comment here!