It’s all over the Internet. Sources include the Washington Post, Huffington Post, Facebook, WikiHow, CNET, and the other major search engines, like Yahoo and Google. Just enter “Fake Amazon Reviews” or “Amazon Fake Reviews” into any search engine and … [Read more...]
Your Audience is Not ‘Everyone’ — a Conversation with Lee Wind
Lee Wind, author, blogger, and director of marketing and programming for IBPA (Independent Book Publishers Association), is the keynote speaker for Writer’s World, BAIPA’s September 8 conference for authors and publishers. I caught up with Lee last … [Read more...]
The Gradual Empowerment of Modern Writers/Authors: How Writers/Photographers Can Market and Monetize Successfully Today
I was asked recently by the California Writers Club in Sacramento to talk about the revolution in modern publishing. As I looked at the audience, I realized with new clarity that the main reality in our rapidly changing publishing world is “the … [Read more...]
Finding Your Audience
Finding Your Audience for Author-Publishers Are You Serious about Selling Books? When your goal is to sell more books, and you are not sure where to start, this is the workshop for you. Authors will get help in answering these questions: who … [Read more...]
Get Creative with Your Book Launch
Check out this 58-second video by Chad Michael Granier for the launch of The Everyday Superman: a Cajun Boy’s Quest to Fight Evil from the Inside Out. I’ve asked him to record the launch party (a Cajun feast) in the courtyard of an LA restaurant. I’m … [Read more...]
New Deal for Book on American Health Care Providers in Iraq and Afghanistan
BAIPA member Peter Beren reports a new deal on behalf of award-winning military Journalist, Gary Bloomfield, author of George S. Patton, for The One, in which American doctors, nurses, combat medics and other health care providers (in Iraq and … [Read more...]
Book Passage by-the-Bay Celebrates Local Authors on Independent Bookstore Day [Photos]
Here are photos of BAIPA members Janet Faulkner Chapman and Ciji Ware at the 1-year anniversary of Book Passage by-the-Bay in Sausalito, on April 28, 2018. The store was packed with local authors, fans, yummy treats, including the special cake for … [Read more...]
Does Your Author Website Need a Renewal in 2018?
2018 is a good time to think about renewing and upgrading your WordPress author website. I am putting a lot of energy this year into the transformation of my fostertravel.com. I recently gave a talk and organized a panel on this subject at a … [Read more...]
Publishing Q&A Lunch with David Kudler. Bagels Optional.
A chance to ask any questions you may have about publishing with expert editor, author, and publisher David Kudler. (He's also a BAIPA board member.) Come join him for a lunch and a freewheeling discussion of everything to do with creating books — … [Read more...]
Marketing Ten Minutes at a Time
“Writing a book is like sliding down a rainbow! Marketing it is like trudging through a field of chewed bubblegum on a hot, sticky day.” ― Betty Dravis Are you similarly “stuck in chewed bubblegum” when it comes to book marketing? Here’s the … [Read more...]
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