By Linda Jay Geldens
Come join BAIPA at our new meeting place, The Key Room in Novato (directions and map in another article), on Saturday, January 11, to hear Brian Jud speak. Topic: How to Sell Books in Large, Non-Returnable Quantities.
Brian is an author, book marketing consultant, seminar leader, television host and president of Premium Book Company. He is also the Executive Director of APSS — the Association of Publishers for Special Sales (formerly SPAN).
He will show how to sell more of our books to non-bookstore buyers such as corporations, discount stores, and the military in large, non-returnable quantities. Great tips, such as: discovering creative marketing techniques for more profitable sales, negotiating large sales without leaving any money on the table, and how to uncover more prospective buyers for long-term, recurring revenue.
Brian is the author of two books about selling to non-bookstore buyers and non-bookstore marketing, and five titles on career transition.
See you on January 11, 2014, at our new meeting place!