Saturday's session with Joel Friedlander on the subject of the whys and hows of creating an email list was terrific! Not a surprise to any of us who know Joel. Joel has kindly shared the slides with BAIPA. Click on the image below to download the … [Read more...]
6 Reasons You Need to Be on Goodreads
At this past Saturday's BAIPA meeting, I led a roundtable about the reasons that every independent author and publisher (as well as every “dependent” author) needed to have an active presence on Goodreads.com. It was one of three roundtable sessions … [Read more...]
David Kudler's Do-It-Yourself Book Marketing Tips
Every author wants to know how to get the word out about his or her book—and most are frightened that it’s going to cost an arm and a leg. To be honest, the most effective marketing that an author can do doesn’t involve paying money—just lots and … [Read more...]
Make Your Own News
Make Your Own News If you are looking to build your status as an expert and build your author platform, write and publish a news release every week. It can be an article about you, your expertise, an aspect of your book, the research you did … [Read more...]