BAIPA

Bay Area Independent Publishers Association

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Super Fans — It’s Not a Numbers Game, It’s Engagement

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Here’s a very brief takeaway from Saturday’s BAIPA presentation by Penny Sansevieri, “Super Fans — The Secrets to Selling More Books.”

It’s not a numbers game, it’s an engagement game.

Building a base of 100 to 1,000 super fans, those who will tell 10 to 20 of their friends about your book, is more powerful than having 10,000 or more followers. ASK for responses and reviews. Right at the end of the body of content, add a letter thanking them for reading, asking for a review, providing contact info, inviting response, but not trying to sell.

Personally respond to every letter/email. More work at the front end pays off big time on the back end.

About Becky Parker Geist

An audiobook producer and narrator with 40+ years of experience in the industry, Becky is the CEO of Pro Audio Voices Inc. Typically working with authors and publishers who are challenged in reaching their widest audience, our Pro Audio Voices team provides audiobook production, including complex and unusual projects, and the marketing options including podcasting services to help increase impact.
Committed to leadership, Becky serves as President of BAIPA. She is also a member of NFAA (NonFiction Authors Assn), IBPA, and APA (Audio Publishers Assn)I. She is the author of 6 titles, including The Left Turn: Two Lives Worlds Apart; Audiobook Toolkit for Authors; Selecting a Narrator for Your Audiobook: Insider's Guide to Choosing a Narrator You'll Be Thrilled With!; Game Plan for Educators; and two children's books: Rock-a-Bye Wiship and Grandmother Moon and Other Mother Stories: Book One (co-authored with Vlatka Herzberg). Becky's passion is to help great stories come alive!

Becky Parker Geist (recording/stage name Becky Parker) came to the audiobook world from the acting side of things. After receiving her M.F.A. in Acting, Becky began narrating Talking Books for the Blind through the Library of Congress, narrating over 70 titles in two years, and became one of their most popular narrators and one of only 2 full time narrators. As a professional stage actress, she has toured internationally, regionally and locally.