Every BAIPA author (and publisher) wants to sell more books. And that’s one of the reasons we all belong to BAIPA—to stay on top of cutting-edge technology and information.
Ron Martinez, our August speaker, founded Aerbook.com, where he focuses on conventional and enhanced e-book development, book apps, book and author marketing, and original publishing. He is one of the most knowledgeable publishing technology players in the world today regarding issues relating to e-commerce.
On August 8, Martinez will be covering a wide variety of topics that should be of great interest and benefit to BAIPA members, including:
- How to optimize your Amazon e-commerce relationship
- Could the millions of books using Ingram for fulfillment be used by BAIPA authors and publishers for selling their own books and a curated store of other books?
- Could print book/ebook sales ever be a smooth and seamless one-click operation from a Social Media post?
- Who does fulfillment work (for both printed books and e-books), how is the money collected, and how is the money transferred?
- When a BAIPA author/publisher gets involved in e-commerce, what are the prudent protections and structures to be aware of when money and credit card info changes hands? (Liability issues are a concern.)
- For delivery of an e-product to a consumer, should it be direct from the BAIPA author/publishers own structure or from some outside source? And by what format?
E-commerce needs to be approached carefully and without hype. Ron Martinez has the knowledge about all the evolving options to share with BAIPA author and publishers For more information about Ron Martinez, visit his website www.aerbook.com.

One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.
We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.
Do join us!
—Becky Parker Geist, BAIPA Board of Directors, President
Quick Resources
Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, currently, members get in free for all workshops and will receive the Zoom info the night before the meetings, as well as in the confirmation email.


