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Guerilla Publicity for Authors with Jill Lublin

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If you want to be the Number One Influencer in your industry,
you’ve got to get bigger media visibility!

Jill Lublin PHoto

Come join us on Saturday, October 10, when our speaker, Jill Lublin will show you how!

With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, and influence marketing.

As author of the best-selling book Get Noticed…Get Referrals and co-author of the best-sellers Guerrilla Publicity (Adams Media), and Networking Magic (Adams Media), Jill is a master strategist on how to capture the attention of the media and increase your visibility in the marketplace.

Here are a few tips from Jill – to whet your appetite!

Guerrilla Publicity: The Do’s and Don’ts of Media Follow Up

The way you handle the media is the key to achieving desired success. They are finicky. Aim for the headlines. Here is the inside scoop on what makes the media smile and what makes them cringe:

15 THINGS THE MEDIA HATES 15 THINGS THE MEDIA LOVES
  1. Not taking “no” for an answer
  2. Long news releases
  3. Lying, hype, and misrepresentations
  4. Lack of Preparation
  5. Small Talk
  6. Overkill
  7. Repeated cold calling
  8. Freebies
  9. Name dropping
  10. Lack of focus
  11. Confirmation calls
  12. Gimmicks
  13. Not following up requests
  14. Same ideas
  15. Getting upset
  1. News
  2. Brevity – Be Clear
  3. Knowing targets
  4. Relationships
  5. Preparation
  6. Broad appeal
  7. Ties to local or current events
  8. Experience
  9. Visualization
  10. Celebrity tie-ins
  11. Prompt response
  12. Courtesy
  13. Visual aids
  14. No road blocks
  15. A pleasant attitude

Sign up now, and don’t forget to order your delicious boxed lunch before 4PM on October 5th!

Jill teaches publicity crash courses as both live events and live webinars and consults and speaks all over the world. For more information, visit: publicitycrashcourse.com/freegift

To learn more about Jill, visit: JillLublin.com

Lily OBrien
I am a professional copyeditor, proofreader and writer with a background and experience in both journalism and public relations, and a speciality in arts and entertainment. I have written feature articles for a variety of newspapers and magazines, including the Pacific Sun, the San Francisco Classical Voice, the San Francisco Chronicle and the Marin Independent Journal.

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