About this event:

Join BAIPA on July 8 for

We All Judge Books by Their Covers —
How to Create Book Covers that Work.

Morning Speaker Presentation: 11 AM to 12:15 PM

Afternoon Workshop: 1-3 PM
(see separate event)

(General meeting begins at 9 AM, speaker presentation is at 11 AM, after Q&A,

networking time, introductions & announcements)

(Click here for the schedule for the day)

At our July 8 meeting, we’re thrilled to welcome book design guru Joel Friedlander, who will be showing us how to have book covers that really work, that accomplish all of the things you need them to do.

Whether you’re selling online or at a bookstore, your cover is the first thing readers see and it’s a critical tool for marketing your book.

We’ll look at covers that succeed — and ones that fail. You’ll learn to recognize the four common problems that doom many self-published book covers, and three simple conceptual tools that will help you attain a book cover that works.

The morning session will be a presentation focusing on the five jobs your book cover needs to do:

• Announce its genre
• Telegraph its tone
• Explain its scope
• Generate excitement
• Establish a market position

About the presenter:

Joel Friedlander is an award-winning book designer, blogger, and writer. He speaks regularly at industry events and is the author of A Self-Publisher’s Companion and coauthor of The Self-Publisher’s Ultimate Resource Guide. The blogger behind TheBookDesigner, Joel is a columnist for Publishers Weekly, and was named by Writer’s Digest as one of the 10 people to follow in book publishing. Joel also operates BookDesignTemplates.com, where he provides predesigned interior book templates for Word and InDesign; AuthorToolkits.com, where authors find digital products to help in their marketing and business activities; BookPlanner.com, the only project planning tool specifically designed for indie authors; and TheBookMakers.com, offering full service book production for authors and publishers.