Here’s the next BAIPA Workshop!

These workshop events are exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.

EVERYONE MUST REGISTER
for this two-hour workshop.

Member tickets are $25.00, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members.

Members MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.

The workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours. 

The Seven Wonders of the Marketing World

Brian Jud, author, book-marketing consultant, television host and president of Premium Book Company, will give you more book-marketing tips than you can imagine. After this presentation, you will no longer wonder:
1. Who is my target buyer? You will learn about buyers in places you never thought of.
2. What should I do next? Leave with a list of many new marketing actions.
3. Am I making any money? Calculate the most profitable price for your books.
4. Why are my books returned? Find people who will buy your books–non-returnable.
5. Where else can I sell? Discover new markets and buyers.
6. How else can I promote my book? Not just in social media.
7. Why aren’t my books selling? Learn how to sell more books to more people.

Key takeaways:

• Learn Why and How Corporate Buyers Use Books
• Understand Why and How Associations Use Books
• Get Tips for Selling Children’s Books
• Get Tips For Selling Fiction

About Our Speaker: Brian Jud

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales.

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is the author of the eight e-booklets with Proven Tips for Publishing Success and the contributing editor to the monthly newsletters, Book Marketing Matters, The Sales Informer, The Authority and Bound to Sell. He was the host of the television show, The Book Authority that aired for 13 years.

Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University.

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Connect with Brian: Book Marketing Works