The Buck Starts Here: How to Sell More (Non-Returnable) Books

BAIPA monthly meetings are now on Zoom, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for this session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.

(Click here for the schedule for the day)

MORNING PRESENTATION:

The Buck Starts Here:

How to Sell More (Non-Returnable) Books

Brian Jud, author of How to Make Real Money Selling Books (Without Worrying About Returns)

Most authors sell through bookstores — bricks and clicks. 

But you can sell more books, in large, non-returnable quantities to non-bookstore buyers. These can be through retailers (airport stores, supermarkets, discount steres, etc.) or to businesses, associations, schools, the military and more. Brian Jud will show you how you can make more money selling your fiction, non-fiction and children’s books to these buyers in a market twice as big as the trade.

Key Takeaways include:

• How to create a list of potential buyers
• How to formulate a description of your target audience
• How to cultivate an awareness of an enormous new sales opportunity
• How to sell more fiction and non-fiction books without returns

About Our Speaker: Brian Jud

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company which sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales.

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing

and was was the host of the television show, The Book Authority that aired for 13 years.

Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University.

Connect with Brian: bookmarketingworks.com