Here’s the next BAIPA Morning Workshop!

Like our monthly meetings, these events are exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.

EVERYONE MUST REGISTER
for this two-hour workshop.

Member tickets are $25.00, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members.

Members MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.

The workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours. 

Boost Your Book Sales: Elevating Author Visibility through Email Marketing

with Melanie Herschorn

This engaging workshop is for authors across genres—from children’s storytellers to non-fiction experts and fiction writers. This session focuses on leveraging the power of email marketing to increase your visibility and drive book sales. You’ll learn how to craft compelling lead magnets that capture interest, as well as strategies for effective collaboration that can open new marketing channels and creative opportunities. Join us to discover how these essential tools can be tuned to your unique author needs, helping you connect with more readers and amplify your success.

Key takeaways:

• Strategic Email Marketing: Discover how to craft effective emails and grow your list.
• Designing Effective Lead Magnets: Learn to develop lead magnets that are not only relevant and appealing based on your genre but also optimized to convert readers into followers and customers.
• Navigating Collaborations for Increased Visibility: Understand the mechanics of successful collaborations, from choosing the right partners to co-promoting content that resonates with broader audiences.

About Our Speaker

Melanie Herschorn is a book marketing and publishing strategist for nonfiction and children’s book authors who want to grow their business with a book. Her clients are coaches, consultants, and experts, worldwide, who want to amplify their message and authority with a book.

With her comprehensive background as a celebrity publicist, award-winning journalist in radio print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book.

She earned a master’s degree in journalism from the University of Southern California where she graduated first in her class. Melanie grew up in Canada, has lived on both US coasts, and now resides in Arizona with her husband, daughter and son, her dog Marty and her cat Phoebe.

Connect with Melanie