Email Marketing Success

BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.

(Click here for the schedule for the day)

MORNING PRESENTATION:

Email Marketing Success:
How to begin or boost your author newsletter

Pauline Wiles

Nothing beats email marketing for directly reaching readers who’ll love your work. When done well, it’s profitable, enjoyable, and builds a long-term relationship with your audience. Better still, email updates don’t have to be expensive, difficult, or time consuming. Join this session to discover either the first steps for your new author email list, or how to rejuvenate the one you’ve neglected.

We’ll explore smart tech choices, how to keep the focus on your audience instead of yourself, establishing habits for the long term, and the most common things authors get wrong with their email efforts.

Key Takeaways include:

• Why authors absolutely still need an email list
• How to choose between popular email service providers
• How to get more people to sign up
• What you should send to your audience, and how often

About Our Speaker: Pauline Wiles

Pauline Wiles is a professional website designer who builds beautiful, custom websites for authors and writers.

As an author herself, she realized others are often overwhelmed by the basic tools for marketing a book. Now, she aims not only to create powerful websites for her clients, but to guide them in finding sustainable and enjoyable methods to reach their readers. She has been assisting other authors with book marketing since 2012.

British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes. Her professional resume includes teaching computing to adults on both sides of the Atlantic, as well as desktop support, entrepreneurship education, and marketing analysis.

When not creating websites and email lists, Pauline can be found writing romantic comedy, or calculating how many miles she has to run to justify an extra piece of cake. She loves to travel, but adores coming home, too.

Connect with Pauline through her website or Instagram.