Here’s the next BAIPA Morning Workshop!

Like our monthly meetings, these events are exclusively on Zoom. The Zoom links will be provided to you via email upon registration, as well as on the Friday evening before, around 9 PM.

EVERYONE MUST REGISTER
for this two-hour deep dive.

Member tickets are $25.00, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members.

Members MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.

The workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours. 

How to Market Books for Children

Micaela S. Benn, Marketing Strategist & Children’s Book Author

Looking for a way to consistently generate orders of 20 or more of your children’s books at a time, directly from a website that you own? Then you need to learn how to pitch your children’s books to independent retailers that actively add new titles just like yours to their inventory each week.

Join this BAIPA workshop to discover how to leverage wholesale opportunities and get your children’s books in independent retailers. This includes a step-by-step guide to:

• Prepare a children’s book that meets retailers’ standards.
• Understand the market of retailers in your area.
• Evaluate answers to the 6 questions you must ask as you research retailers.
• Price your children’s books to earn profit margins of 70% or higher, even if you offer to share royalties on the sale of each book.
• Create opportunities for consistent and repeat orders from retailers.

Your facilitator will be Micaela S. Benn, producer and host of The Children’s Book Marketing Podcast.

About Our Speaker

Micaela S. Benn is an independent children’s book author that advocates for developing an early love for literacy and for increased representation of diverse cultures in children’s literature.

Ms. Benn has over 24 years of corporate product and brand management experience, and has been a children’s book author since 2020. She leads the Children’s Book Marketing Academy, a group coaching program that teaches children’s book authors how to self-publish, launch, and build a profitable brand around the themes and concepts in their stories.

Connect with Micaela:

• The Children’s Book Marketing Podcast
• Instagram
• YouTube
• Community