BookTok for Authors & Publishers

BAIPA monthly meetings are now exclusively on Zoom, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.

(Click here for the schedule for the day)

MORNING PRESENTATION:

Using #BookTok / Tiktok for growing your author platform & selling more books!

Alexa Bigwarfe
Host of the Women in Publishing Summit, & CEO & Founder of Write|Publish|Sell

Booktok is on fire as a resource for book marketing. In 2021, we saw small and large retailers featuring books in their stores based on social media hype, including special #booktok tables. Most publishers and authors have heard of Booktok, but struggle with understanding what it actually is, how to use it, and how to fully incorporate it into their book launch and overall marketing strategy.

Key Takeaways include:

• A basic overview of #BookTok/TikTok and how they are influencing book sales.
• Tips for incorporating into your launches (and long-term marketing plan)
• How to find the right influencers & build relationships
• Timelines for success and realistic expectations

About Our Speaker: Alexa Bigwarfe

Alexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell, a company dedicated to helping authors and small publishers professionally self-publish and market their books.

Her courses and training focus on author platform growth and creative ways to market books, especially for those who know nothing about marketing.

She is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses, Kat Biggie Press and Purple Butterfly Press.

Connect with Alexa:
Email: [email protected]

Website: writepublishsell.com