Here’s the next BAIPA Workshop!

These workshop events are exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.

EVERYONE MUST REGISTER
for this two-hour workshop.

Member tickets are $25.00, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members.

Members MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.

The workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours. 

Amazon is a great place to sell books, but most authors (and publishers) underutilize the free tools that Amazon offers. Metadata, keywords, editorial reviews, and Amazon’s backend systems are also something that are often misunderstood, and underused. This deep dive class will dig into all of the pieces that Amazon has to help you sell more books.

Key takeaways:

• Understand Amazon’s relevancy score and why it matters!
• Find the best keywords to optimize your Amazon book page
• Understand categories and how to rank consistently #1 in your category.
• Creative ways to add Amazon keywords to your Amazon book page for better page visibility
• Refresh your approach to Amazon ads: With the new ads dashboard, working within Amazon’s ad system has gotten more confusing and more complex. We’ll look at some creative ways to drive more clicks and improve ranking.
• Optimize keywords in Amazon ads: How many do you need, and how can you find the right ones? Some new data suggests that the old ways of finding keywords are no longer working so it’s time to catch up.
• Ad types: which ones should you run and for how long
• Leverage your backlist: If you have a single title that’s doing well there are some key strategies you can use to generate more exposure for your backlist.
• Can Amazon ads help you with organic optimization? They can, and this class will break that down.

About Our Speaker: Penny C. Sansevieri

Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of 23 books, including the newly released book: The Amazon Author Formula, From Book to Bestseller, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book!

Connect with Penny: Author Marketing Experts