DE-MYSTIFYING SOCIAL MEDIA FOR WRITERS
Presentation by Shari Weiss, August 13 – 2-3pm
Social Media: Who? What? Where? When? Why? and How?
- WHO is your target reader/purchaser?
- WHAT can social media do for you?
- WHERE do you need to participate?
- WHEN do you post?
- WHY do you need to be on social media?
- HOW do you do it?
Steps to getting the most out of this workshop:
- Bring your general and specific questions.
- Know and be able to describe your ideal reader/book buyer.
- Write a 50-word bio for your social media platforms.
- For actual posting and/or setting up a site, bring your computer AND any passwords you have already designated.
Tips for getting the most out of social media whether or not you can make the workshop:
- Find well-known writers in your genre: (a) study their social media sites and (b) build relationships by following them and sharing their content.
- Decide what social media site(s) you believe will be FUN for you to participate on.
- Research which social media platforms are most popular with your target reader.
- Plan posting and sharing with consistency: (a) 1-3 times a day or (b) 1-5 times a week, etc.
- Keep to your schedule by posting content and building relationships.

One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.
We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.
Do join us!
—Becky Parker Geist, BAIPA Board of Directors, President
Quick Resources
Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, currently, members get in free for all workshops and will receive the Zoom info the night before the meetings, as well as in the confirmation email.



