Choosing a trademark can be a tricky business — especially if you want to call your business something other than your own name. Here are a few pointers to get you started: More creativity is better. Try to choose a name (or logo, or slogan) … [Read more...]

I recently sat on a panel at a marketing event, where I was told that the California Consumer Privacy Act (CCPA) was a topic of some interest to the audience. I was assured that I wouldn’t need to know the technical details, and the panel would just … [Read more...]