By Linda Jay Geldens
Come join BAIPA at our new meeting place, The Key Room in Novato (directions and map in another article), on Saturday, January 11, to hear Brian Jud speak. Topic: How to Sell Books in Large, Non-Returnable Quantities.
Brian is an author, book marketing consultant, seminar leader, television host and president of Premium Book Company. He is also the Executive Director of APSS — the Association of Publishers for Special Sales (formerly SPAN).
He will show how to sell more of our books to non-bookstore buyers such as corporations, discount stores, and the military in large, non-returnable quantities. Great tips, such as: discovering creative marketing techniques for more profitable sales, negotiating large sales without leaving any money on the table, and how to uncover more prospective buyers for long-term, recurring revenue.
Brian is the author of two books about selling to non-bookstore buyers and non-bookstore marketing, and five titles on career transition.
See you on January 11, 2014, at our new meeting place!

One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.
We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.
Do join us!
—Becky Parker Geist, BAIPA Board of Directors, President
Quick Resources
Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, members can buy a member ticket and will receive the Zoom info the night before the meetings, as well as in the confirmation email.


