Keeping up with all the tools available to help with book marketing is hard, and you can certainly get stuck deciding which technology will be most useful. Recently, when I wanted a short video to promote a new project, I was surprised to find the … [Read more...]
Happy New Year. Time to Gear Up Your Marketing with Video
Join us for our first meeting of 2020 to learn from Mike Wolpert about how to use video marketing to sell more books. For authors, marketing is usually about connection, community, conversation and then conversion into book sales. Video can be … [Read more...]
Best Practices for Using KDP and Ingram Spark, with Book Midwife Ruth Schwartz
If you didn't make July’s meeting, where Book Midwife Ruth Schwartz described the best practices of using KDP and IngramSpark efficiently and in the right order, you missed out on a lot of valuable information. There have been so many changes, … [Read more...]
Gael Chandler Makes Book Trailer for ESPN Commentator Mark Shaw: He is Speaking at Book Passage
Mark Shaw Speaking at Book Passage on December 8 at 7pm You're all invited to Book Passage in Corte Madera to hear lawyer/ESPN commentator Mark Shaw talk about his book The Reporter Who Knew Too Much: The Mysterious Death of What’s My Line TV Star … [Read more...]
Lee Foster YouTube Video and PowerPoint Now Available from August BAIPA Talk
BAIPA board member Lee Foster gave a presentation at the August meeting on "Monetizing Your Book Content." For anyone who missed the program, you can now view it on YouTube, and review the PowerPoint presentation. Videographer Howard Slater, also … [Read more...]
Mara Lynn Johnstone’s TV Interview and Second Giveaway
Mara Lynn Johnstone was recently on WriterSpeak, the local show that interviews authors. It premieres on November 30 at 7pm on Comcast Channel 26 in Santa Rosa, though it’s already up on YouTube to watch at any time. She recommends this for authors … [Read more...]