How to Make Sure your Book Cover is Doing its Job — Regardless of Medium or Genre David Kudler, John Byrne Barry, and Suzanne Parrott You may not be able to judge a book by its cover — but that doesn’t mean that people don’t every day. Your … [Read more...]
11/2/24 RECORDING: History of Book Publishing with Michael Castleman
What We Call “Traditional Publishing” Is Actually a Brief, 80-Year Detour from 400+ Years of Self-Publishing Michael Castleman, San Francisco journalist and author My latest release, The Untold Story of Books, recounts the bittersweet … [Read more...]
4/6/24 RECORDING: Making Your Book Marketing Plan with Alexa Bigwarfe
Making Your Book Marketing Plan Alexa Bigwarfe, CEO & Founder, Write|Publish|Sell & Women in Publishing Summit BAIPA April 2024 chat Learn the key elements of your book marketing plan—for short and long-term goals. We’ll also cover … [Read more...]
Update on FREE ebook promotion – so many things to double check
My ebook of The Left Turn: Two Lives, Worlds Apart was supposed to be free today, but it wasn't. My apologies to those of you who went to get your free copy. FRIDAY through SUNDAY it WILL be FREE. When Things Go Wrong with a Promotion … [Read more...]
Join Us Online Saturday — Different, But Also the Same
This Saturday, we’ll be meeting online for the second time. We hosted a hybrid meeting in March, where about ten people, including our presenter and many of our board members, showed up at our usual meeting spot in Novato, keeping their distance from … [Read more...]
How to SEO Your Book Excerpt into a Blog Post
Serializing content isn’t something new to the Internet. Just about 150 years ago, for example, Dostoyevsky serialized his novel, Crime and Punishment, into the Moscow Journal, The Russian Herald. By putting excerpts of his novel into a newspaper … [Read more...]
Ignite Your Writing Life on April 2 at Book Passage
Pitch agents. Improve your craft. Market your work. Protect your rights. The California Writers Club–Marin Branch is hosting a day-long writing conference at Book Passage in Corte Madera on April 2. The conference features keynote speaker Constance … [Read more...]
Takeaways from September BAIPA Meeting — Indie Publishing Trends, plus IngramSpark How To’s
Here are some key takeaways from the September 10, 2016 BAIPA meeting, which featured Jackie Thompson of Ingram Content Group speaking about Ingram’s digital distribution and print-on-demand services. 1. Learn about the book industry Think … [Read more...]
More Social Media Tips from Shari Weiss
Top Ten challenges for newcomers to social media: 1. Trying to do too much too soon: My suggestion to “students” — no matter what their age or discipline — is to understand that the learning process follows these four-steps: CONFUSION → SILENCE → … [Read more...]
Social Media Tips from Shari Weiss
BAIPA board member Shari Weiss will be speaking in the afternoon at the BAIPA meeting on August 13 about social media for authors. Here are some tips and topics to think about. Every new enterprise — whether it’s a new project, new class, new … [Read more...]