Our BAIPA President, Becky Parker Geist, will be presenting at this event. And it's a great learning and networking opportunity. Registration is now open for PPN’s 2025 conference Fast Forward: Staying Grounded in the Changing Landscape of Book … [Read more...]
3/15/25 WORKSHOP RECORDING: How to Write a Killer Book Blurb with John Byrne Barry
Other than your book cover and title, nothing is more important in attracting readers to your book than your blurb, whether it’s on your back cover, your online sales page, or your promotional collateral. In the olden days, before self-publishing, … [Read more...]
1/18/25 WORKSHOP RECORDING: Use Amazon Tools to Sell More Books
Use Amazon Tools to Sell More Books with Penny C. Sansevieri Amazon is a great place to sell books, but most authors (and publishers) underutilize the free tools that Amazon offers. Metadata, keywords, editorial reviews, and Amazon’s backend … [Read more...]
1/11/25 RECORDING: Timelines for self-publishers with David Wogahn
The Secret to Improving Self-Publishing Results: Mastering Publishing Timelines while Baking Book Marketing into the Process David Wogahn, author of the Countdown to Book Launch series Book marketing is often thought of as an activity that begins … [Read more...]
12/7/24 RECORDING: You CAN Tell a Book by Its Cover (panel)
How to Make Sure your Book Cover is Doing its Job — Regardless of Medium or Genre David Kudler, John Byrne Barry, and Suzanne Parrott You may not be able to judge a book by its cover — but that doesn’t mean that people don’t every day. Your … [Read more...]
Steve Rustad’s Latest Design Projects
by Steve Rustad Recent projects have included the poster for this year's Grand National Rodeo held at the Cow Palace last October. I've also just completed the poster for the 2025 Sonoma Marin Fair held next June in … [Read more...]
11/2/24 RECORDING: History of Book Publishing with Michael Castleman
What We Call “Traditional Publishing” Is Actually a Brief, 80-Year Detour from 400+ Years of Self-Publishing Michael Castleman, San Francisco journalist and author My latest release, The Untold Story of Books, recounts the bittersweet … [Read more...]
10/5/24 RECORDING: Marketing without Social Media with Penny Sansevieri
Market Your Book without Social Media – Yes you can! Penny C. Sansevieri, Founder and CEO Author Marketing Experts, Inc. CHAT Here's Penny's special offer. Just aim your phone camera at the QR code and complete the email. If … [Read more...]
BookLife Indie Spotlight
by Sandra V. McGee BookLife Indie Spotlight Here's a complimentary (read: free) publicity op from Publishers Weekly BookLife. Each month, books in a specific genre are chosen to be in the BookLife Indie Spotlight. As an example, in … [Read more...]
Publishers Weekly BookLife Prize 2024 Nonfiction Contest
by Sandra V. McGee Publishers Weekly BookLife Prize 2024 Nonfiction Contest Entries for the Publishers Weekly BookLife Prize 2024 Nonfiction Contest are being accepted through January 31, 2025, in these categories: Memoir/Autobiography … [Read more...]
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