BAIPA Meeting Held on May 7
Frances Caballo on Social Media and
Joel Friedlander on Blogging for Authors
We had a great meeting last Saturday, with Frances Caballo speaking about the ins and outs of social media, and Joel Friedlander sharing his expertise about the importance of blogging for authors.
See below for some quick takeaways from that meeting:
- The importance of having a tagline on your blog that describes some specific point that would appeal to a potential reader.
(Example: The Book Designer – Practical advice to help build better books) - As important as social media is, building and using an email list is even more important.
- For every social media post, find an image, customize it with some text, and link it back to your site.
- Start with 6-10 foundation articles (posts) when you set up your blog.
- Stick to a schedule of posting. If twice a month is what you can do consistently, that is better than being random.
- Connect your social channels to your blog using RSS so people see your posts on Google+, LinkedIn, Twitter, Facebook and point back to your blog.
- Have an “Ethical Bribe” also known as a “Lead Magnet” that is something of value people want and will give you their email address to get. See an example.
- Growing your email list is the best way to get an engaged and eager community of readers and to monetize your content.
Author
One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.
We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.
Do join us!
—Becky Parker Geist, BAIPA Board of Directors, President
Quick Resources
Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, members can buy a member ticket and will receive the Zoom info the night before the meetings, as well as in the confirmation email.