Here’s a very brief takeaway from Saturday’s BAIPA presentation by Penny Sansevieri, “Super Fans — The Secrets to Selling More Books.”
It’s not a numbers game, it’s an engagement game.
Building a base of 100 to 1,000 super fans, those who will tell 10 to 20 of their friends about your book, is more powerful than having 10,000 or more followers. ASK for responses and reviews. Right at the end of the body of content, add a letter thanking them for reading, asking for a review, providing contact info, inviting response, but not trying to sell.
Personally respond to every letter/email. More work at the front end pays off big time on the back end.
Author
One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.
We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.
Do join us!
—Becky Parker Geist, BAIPA Board of Directors, President
Quick Resources
Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, members can buy a member ticket and will receive the Zoom info the night before the meetings, as well as in the confirmation email.