Free Online Marketing Event by PPN, Nov 20

Overview

As the publishing industry becomes increasingly digital, mastering social media management isn’t optional, it’s essential for visibility, audience growth, and brand credibility. Social media expert Ariana Adams will provide publishing professionals with practical strategies for building and maintaining an effective social media presence, from aligning content with brand identity to leveraging analytics for smarter engagement. You’ll will gain deeper insight into:

• What publishing social media professionals do
• How to formulate tailored, data-driven strategies for their lists and audiences
• How to leverage their social platforms to connect authentically with readers

Aimed at both emerging professionals and seasoned industry leaders, this session combines creative storytelling with digital marketing strategy, empowering publishers to thrive in today’s ever-changing online environment.

Ariana Adams holds a BA in English with a concentration in Writing and Publication from the University of North Georgia and is currently pursuing an MBA at the University of Georgia with a focus in Marketing and Entrepreneurship. Over the past five years, she has served as an editor and assistant managing editor at the University of North Georgia Press, where she has led initiatives in marketing strategy, acquisitions, and professional development through the press’s internship program. Combining her editorial expertise with a strong foundation in business and digital marketing, Ariana brings a unique perspective on how publishers can effectively navigate and leverage social media to amplify their reach and impact.