Thank you to BAIPA Member Michael Larsen for bringing this important development to our attention. I recall my SEO mentor telling me a few years ago, “Sandra, stop obsessing over the green dots. Someday SEO will be replaced by something else you’ll have to learn.” Well, that someday is here. Read on for an Introduction to GEO by Reedsy co-founder Ricardo Fayet.
– Posted by BAIPA Board Member Sandra V. McGee

Artificial Intelligence is reshaping the way users search on the internet, and that includes the way readers search for books.

If we want our books to be “discoverable” in the future, it’s crucial we understand how Generative Engine Optimization (GEO) works.

Introduction to GEO

Author

  • Sandra V. McGee

    Sandra serves on the BAIPA Board and contributes to the blog. She represents the literary estate of The William L. McGee Collection, Eyewitness History Series. Sandra's passions are ballet, crime dramas, and Reno when it was "Divorce Capital of the World." She does not live with a cat or a dog. Visit McGeeBooks.com.

Welcome to BAIPA

Becky Parker Geist, BAIPA President, CEO of Pro Audio Voices Inc and AMPlify Audiobooks

One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.

We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.

Do join us!

—Becky Parker Geist, BAIPA Board of Directors, President

Quick Resources

Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, members can buy a member ticket and will receive the Zoom info the night before the meetings, as well as in the confirmation email.

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Upcoming Events

  • Proven Strategies Behind a Successful Book Launch

    April 4 @ 9:00 am - 12:15 pm
    Virtual Event

  • Workshop: GEO Is The New SEO: Developments In AI For Authors

    April 18 @ 10:00 am - 12:00 pm
    Virtual Event

  • Making Your Audiobook Investment Pay Off: Strategy, Control & Growth in 2026

    May 2 @ 9:00 am - 12:15 pm
    Virtual Event

  • Workshop: Marketing Your Audiobook in a New Era: Leveraging AMPlify Audiobooks to Build Sales, Community & Impact

    May 23 @ 10:00 am - 12:00 pm
    Virtual Event