Morning and Afternoon Workshop, January 10, 2015
Chris Christensen is an expert on WordPress, the content management system of choice for websites because of its flexibility. Chris teaches courses on WordPress at De Anza College in Cupertino, and will discuss overall WordPress strategy in our morning session in January.
Chris Christensen
His morning presentation is “An Effective WordPress Website for the Independent Publisher: How Can Your Website Be More Successful and Sell More Books?” What do you, as an independent publisher, need to know about WordPress, its functionality and Search Engine Optimization, whether you’re working with a designer or managing the website yourself?
In the afternoon workshop, Chris will provide hands-on consultation on how to improve your WordPress site, regarding hosting, themes, customization, making your website faster and more secure and tying social media to your website. So bring your laptop and your questions about this popular publishing platform.
The workshop program will drill down to specifics such as:
- How to set up and maintain both a blog and static pages on a WordPress website
- How to personalize your WordPress website with templates and plug-ins
- How to sell your books/ebooks/products directly from your WordPress website
- How to get advertising for your book content on your WordPress website
- How to use your blog and your static pages to build your author reputation and authority
- How to maintain your WordPress website yourself, hiring design skills as needed and using your own knowledge to swap content in and out.
Christensen won a 2014 Travel + Leisure Smitty Award for Best Independent Travel Journalist /Blogger, for his website Amateur Traveler, which features audio, podcasts and video on a WordPress website.
His WordPress website This Week in Travel was a recent Gold Medal winner in Broadcast from the North American Travel Journalism Association.
Whether you know nothing or everything about WordPress, Chris’s talk will benefit you!
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Author
One of my favorite things about BAIPA is its culture of generosity, the willingness — even eagerness — to share what we have each learned in the process of bringing stories to life. We provide educational programs, networking, marketing opportunities, encouragement, and information on industry vendors and services. And lots of one-on-one advice and mentoring.
We welcome all who have an interest in making connections within the world of independent publishing and learning more about how to publish and sell their work successfully. Together we are raising the standard of independent publishing and helping our members thrive.
Do join us!
—Becky Parker Geist, BAIPA Board of Directors, President
Quick Resources
Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. For workshop registration, members can buy a member ticket and will receive the Zoom info the night before the meetings, as well as in the confirmation email.