Here’s the next BAIPA Workshop!
Like our monthly meetings, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration, as well as via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for this session automatically.
NOTE: We are trying out offering free tickets to current BAIPA members, through April, 2026, and then we will evaluate.
Member tickets are free, Non-Member tickets are $40.
Please scroll down to the bottom of this page for the ticket selection area.
The workshop WILL be recorded and the video will be shared with all current BAIPA members through the Member Only Resources area, as well as with any paid non-member ticket holders within 48-72 hours.
GEO Is The New SEO: Developments In AI For Authors
This workshop will combine two topics:
How AI has affected Search Engine Optimization
and
Recent developments regarding AI for Authors since Bob Heyman’s previous BAIPA presentation
Takeaways:
- Learn how to update a website in the age of AI for optimal SEO.
- Learn what “GEO is the new SEO” means.
- Learn how to use the newest AI tools as an author for research, writing, editing, illustration and marketing.
About Our Speaker: Bob Heyman
Bob Heyman is credited with coining the terms “Edutainment” and “Search Engine Optimization” (SEO).
He is the author of six digital marketing business books and is the author of the Kidzter series of children’s chapter books about music history.
His pioneering internet marketing agency Cybernautics established the first agency SEO practice. His clients have included IBM, Bristol Myers Squibb, REI, SGI, Intel, Sony, Sothebys, World Vision, Trend Micro, Morton Bassett, Avon, and AOL Time Warner. His books include Net Results, Digital Engagement and Marketing By The Numbers.
He holds an Ed.M. from Harvard and a JD from the Hastings College Of Law at the University Of California. Bob was awarded an honorary doctorate by Golden Gate University where he was commencement speaker.
SF Mayor Willie Brown declared a “Bob Heyman Day.”
His Rock Opera “Rock Justice,” co-written with Marty Balin of Jefferson Airplane/Starship, is in the Book Of Rock Lists.
Connect with Bob
