Webinar Presented By:
Bob Heyman & David Kudler
During this two-session webinar series (Monday, June 24 and Monday, July 1 at 7 p.m.), we will look at one of the most powerful tools for marketing your book—Amazon Ads.
Topics covered will include:
- Types of ads
- Keywords
- Bidding Strategies
- Case Studies of actual campaigns.
- Q & A
Each webinar in this series of two will take us step-by-step through how to navigate what can be a very effective book marketing strategy— IF we know what to do, and what decisions to make. This series will chunk it down so we don’t get overwhelmed by trying to learn the full process all at once. It will give us time between sessions to take the first steps in the process and then come back for the next steps.
Each 30-45 minute webinar session will be hosted by BAIPA President Becky Parker Geist. She will monitor the chat window for participation questions and direct those to the presenters, David and Bob. When you register, it will be for the full series. Registrants will be given access to the recorded sessions, so if you’re unable to attend one or more of the sessions, you should still register. The recorded webinars will only be available online as a pay per view (or paid access) resource, which allows BAIPA to compensate our generous presenters for their time. However, members who register will receive free access for a limited time.
About Your Webinar Leaders
Bob Heyman
is the Managing Partner of the Digital Engagement Group. He previously served as Chief Search Officer of Mediasmith, Inc. From 1998 to 2001, Bob was founder and Chief Executive Officer of eMarketing Partners, where his clients included IBM, NEC and ABC. He also co-founded CybeReps which was acquired by Interep. Bob is a leading author and entrepreneur in the field of Internet marketing. At Cybernautics, a company he founded in 1994 and sold to USWeb in 1997, he coined the terms “Audience Development” for building traffic to websites and the term “Search Engine Optimization” (SEO). Bob is generally credited with inventing the agency side of search engine marketing. He is the author of five internet marketing books, including Net Results, Digital Engagement and SEO 4 Authors.
David Kudler
David Kudler is an expert provider of publishing services and a consultant to independent and self-publishers. An author himself, he released his teen historical novel Risuko in June, 2016. He serves as publisher for Stillpoint Digital Press. Since 1999, he has overseen the publications program of the Joseph Campbell Foundation, for which he has edited three posthumous volumes of Campbell’s previously unpublished work and managed the publication of over fifty print, ebook, print, audio, and video titles, including the third edition of the seminal Hero with a Thousand Faces. He is honored to have served on the BAIPA board.