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DTSTART;TZID=America/Los_Angeles:20210605T160000
DTEND;TZID=America/Los_Angeles:20210605T191500
DTSTAMP:20260405T031439
CREATED:20210507T062813Z
LAST-MODIFIED:20250515T005740Z
UID:10000274-1622908800-1622920500@baipa.org
SUMMARY:Editorial Services: Getting the Right Help from the Right Editor
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\nThere is no afternoon workshop this month.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nEditorial Services: Getting the Right Help from the Right Editor\nSo you need an editor. But what kind of editor? Copyeditor? Substantive editor? Developmental editor? Proofreader? Find out how you can get the help you need.\n– Barbara Fuller –\n\n\nEvery book benefits from the help of a good professional editor. Even books written by professional editors benefit from the help of another professional editor—someone with the objective distance to see where the writing could be stronger and with the training to improve it. But just what does this editor do? Editing is a blanket term that covers many types of work\, and it’s important to know what types of work you need. \nIn this program\, Editcetera Director Barbara Fuller discusses the different types of editing that are often part of the book-publishing process: developmental editing (work with content\, organization\, and tone)\, copyediting (attention to the finer points of grammar\, spelling\, and usage)\, and proofreading (correction of egregious errors in the text\, as well as typography\, in relation to design and layout). We’ll also discuss variations and distinctions in terminology such as substantive editing and line editing. \nA traditional publisher would likely hire three different people to perform a developmental edit\, a copyedit\, and a proofread\, and we’ll explore why that is. But often self-publishers bring different skills to their work\, and often self-publishers work with a limited budget. So do you really need to hire three different editors? Just how many layers of editing might serve you well\, and how can you choose the best editor for your project? \nWe’ll also talk about what you can do to keep your costs down. Proper preparation of your manuscript and clear communication with an editor can eliminate wasted time and help you work cost-effectively. Handling some tasks yourself might also cut costs. We’ll discuss options. \nYou care deeply about your book. Let an editor help you by making sure that you say what you want to say\, how you want to say it\, clearly and without embarrassing errors. A good editor wants to help you achieve your goal: a book that will make you proud. \nTakeaways:\n1. Learn the distinctions between types of editors: developmental editors\, copyeditors\, proofreaders\, substantive editors.\n2. Learn how to choose an editor who will best help you.\n3. Learn how to communicate clearly with an editor so you get the service you want.\n4. Learn what you can do to work cost-effectively with a professional. \n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Barbara Fuller\nBarbara Fuller has worked in publishing since 1985 and currently serves as director of Editcetera\, a nonprofit cooperative association that vets and refers freelance editors and writers. In nearly three decades of work with Editcetera\, she has helped connect freelance publishing professionals with hundreds of clients. In addition\, she has worked herself as an editor for clients including HarperSanFrancisco\, Jossey-Bass Publishers\, Sierra Club Books\, Ten Speed Press\, Ulysses Press\, and many independent authors\, from professors to novelists. Barbara has taught writing for UC Davis and editing for UC Berkeley Extension and for private businesses as well as for Editcetera. She is the author of How to Start a Home-Based Editorial Services Business (Globe Pequot Press\, 2013). \nConnect with Barbara:\nEmail: barbara@editcetera.com
URL:https://baipa.org/event/editorial-services-getting-the-right-help-from-the-right-editor/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210501T160000
DTEND;TZID=America/Los_Angeles:20210501T191500
DTSTAMP:20260405T031439
CREATED:20210406T080604Z
LAST-MODIFIED:20250515T005742Z
UID:10000275-1619884800-1619896500@baipa.org
SUMMARY:Book Design for Reading & Comprehension
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nBook Design for Reading & Comprehension\nBill will discuss how to design a book for reading ease and comprehension\, and how to set type to direct the reader’s eye.\n– Bill Amatneek –\n\n\nWe all want to make our books look attractive to the eye\, and certainly the cover should be attractive. But the book’s interior\, the text\, should invite us to read and reward our reading. \nDesigning a book to be easily read and understood is the subject of this program. We’re going to examine how the eye reads and how the brain processes our reading. This will show us how to set type to speed the reader along\, and how to stop the reader in his or her tracks when we wish\, and make them reread\, if we wish. \nWe’ll talk about line length\, typeface selection\, serif and sans-serifs fonts\, magazine vs. book design\, matching of title and text fonts\, type and leading size\, the book you must own if you are designing your own book\, and the one piece of software you must use. (We’ll look at other books and other software as well). We’ll discuss the hyphen\, en dash and em dash\, “white space\,” the two uses of an ellipsis and how this special character affects reading\, the one-sentence paragraph\, expressing thoughts with text\, using lower-case caps\, a.k.a. small caps\, abbreviations and acronyms\, tracking and kerning\, the ampersand\, using type to suggest objects\, having fun with the epigraph and colophon\, using or not using quotations marks\, using isolated quotations throughout your book\, and using consistency to suggest usage. \nWe’ll examine the three parts of a book: front matter\, body\, and back matter\, what elements should or can go in each\, and their order. In the front matter\, we’ll look at page numbering\, a “Kind Words” page\, bastard title page\, the advertising card\, the full title page and its content\, the copyright page and its extensions\, the dedication\, preface\, epigraph\, table of contents\, introduction\, foreword\, and acknowledgments. In the book’s body\, we’ll talk about creating “pools” of text to guide the eye\, typesetting section and chapter title text\, widows and orphans\, beginning a chapter on the verso vs. recto page\, and running headers & footers. Finally\, we’ll discuss why back matter is sometimes set differently than body and front matter. \nTakaways:\n1. How we read and how we comprehend what we read.\n2. Book design\, layout and typesetting for reading and comprehension.\n3. Typesetting techniques to direct the reader’s eye and mind. \n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Bill Amatneek\nBill Amatneek has designed\, typeset and published three books to date\, two editions of his memoir-ish Acoustic Stories\, about playing string bass in the acoustic music movement\, and more recently his anthology\, Heart of a Man: Men’s Stories for Women. \nBill has a bachelor’s in the psychology of visual perception\, and has studied how the eye reads and the mind comprehends reading. He sat at the feet of book design masters including BAIPA’s own Peter Masterson\, the late Steve Rennick (who headed UC Press\,)\, and Dave Bullen\, who designed books for Houghton-Mifflin for 40 years. He’ll talk today about how to design\, layout\, and typeset a book to make reading and comprehension easier. \nConnect with Bill:\nEmail: bill@vineyardspress.com
URL:https://baipa.org/event/book-design-for-reading-comprehension/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2021/04/books-1149959_640.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210403T160000
DTEND;TZID=America/Los_Angeles:20210403T220000
DTSTAMP:20260405T031439
CREATED:20210312T141933Z
LAST-MODIFIED:20250515T005743Z
UID:10000276-1617465600-1617487200@baipa.org
SUMMARY:Graphic Design Secrets to Elevate Your Online Marketing
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically\, but they must pre-register for the afternoon workshop.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by a lunch break from 12:15-1:00 PM\, and then our Afternoon Workshop from 1-3 PM.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nGraphic Design Secrets to Elevate Your Online Marketing\nTips & shortcuts to elevate your online marketing quickly & easily. Look like you hired a branding pro\, even if you’re a design beginner.\n– Pauline Wiles –\n\n\nYou know your book covers have only milliseconds to make a positive first impression\, and the rest of your marketing material is no different. With so much book promotion now happening online\, you and your books need to show up with appealing\, attractive design on social media\, in newsletters\, and on your website. Effective\, consistent visuals are key to building both trust and recognition\, but unless you’re a graphic designer\, it can feel overwhelming to achieve the professional look you’re seeking. \nThis presentation offers actionable tips to help you elevate your online marketing quickly and easily. You’ll learn a few universal design principles to keep you on the right track\, along with some common mistakes which make professional designers weep! You’ll discover some low-cost tools to help you and shortcuts which save you time and stress. \nFinally\, we’ll discuss design trends for 2021\, to help your marketing stay fresh and relevant. \nWhether you want to work on your own\, or feel more informed in discussing your project with a designer\, you’ll leave this session with confidence to tackle your marketing visuals. \nTakaways:\n1. Why professional designers use the principle of less is more\, and how you can too.\n2. How to keep your designs and branding consistent across different platforms\, including social media\, your email list\, and website.\n3. Which free and low-cost tools give the best results for the least time spent. \n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nChoosing and Using Images For Your Online Marketing\n– Pauline Wiles –\n\n\nAlongside your book covers\, your online brand needs further images to appeal to readers and persuade them to take action. Learn how to choose them\, make basic edits\, and use the results effectively. \nTakaways:\n1. How to find on-brand photos and other images\, without breaking the bank.\n2. The easiest techniques – and tools – to edit images\, so they meet your needs and appeal to your readers.\n3. Why and how to repurpose your hard work\, to save time and boost brand consistency.\n4. How to safely adapt your online marketing images so they can be used for print materials. \n\n\n\n\nAbout Our Speaker: Pauline Wiles\nPauline Wiles is a website designer who specializes in building simple but highly effective author websites. As an author herself\, she noticed others were often overwhelmed by this task. Now\, she aims not only to create beautiful and impactful writer websites\, but also to dispel some of the myths around how difficult a web project should be. \nBritish by birth\, Pauline is now a contented resident of California\, although she admits to an occasional yearning for afternoon tea and historic homes. Her professional resumé includes teaching computing to adults on both sides of the Atlantic\, as well as desktop support\, entrepreneurship education\, and marketing analysis. \nWhen not creating websites\, Pauline can be found writing romantic comedy\, or calculating how many miles she has to run to justify an extra piece of cake. She loves to travel\, but adores coming home\, too.\nConnect with Pauline:\nEmail: web@paulinewiles.com\nWebsite: www.paulinewiles.com
URL:https://baipa.org/event/graphic-design-secrets-to-elevate-your-online-marketing/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/websitemarketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201003T160000
DTEND;TZID=America/Los_Angeles:20201003T220000
DTSTAMP:20260405T031439
CREATED:20200912T120909Z
LAST-MODIFIED:20250515T005803Z
UID:10000277-1601740800-1601762400@baipa.org
SUMMARY:KDP Best Practices with Ruth Schwartz\, Book Midwife - October 3\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nBest Practices with KDP\nRuth Schwartz\, Book Midwife and Self-Publishing Consultant\n\n\nHow to get the most self-publishing juice out of using KDP for your print and ebook editions\nWhen you are starting down the self-publishing path\, KDP is a good choice most of the time. We will talk about the pros and cons\, as well as touch on when to use IngramSpark.\n\n\n\n\nAt this session\, we will discuss: \n• How to set your book up on KDP\, and why to do the paperback edition first\n• How KDP makes it easy to add your Kindle edition once the paperback is all set up\n• How to order proofs from KDP and how the process works\n• What happens when you hit that Publish button.\n• But what about IngramSpark? \n\n\n\n\n\n\n\nAFTERNOON WORKSHOP\nMaximizing Author Central and Amazon Book Descriptions\nIn the afternoon session\, Ruth will walk you through the ins and outs of Author Central accounts—which you cannot do until you have your first book up on Amazon—as well as how to maximize your book descriptions. \nShe will cover: \n• Author Central basics: what is the minimum you should add to your Author Central account when you first set it up. \n• Review all of the major Author Central features and how to use them \n• Learn how to take advantage of best practices around an effective KDP book description\, including some simple html coding to create a larger headline\, bold type\, and separate paragraphs. \nAbout Our Speaker\nAs a Book Midwife\, Ruth helps self-publishing authors get clear about the steps needed to turn out a professional book that looks as good as anything coming from a traditional publisher. Ruth helps authors get past the stuck places\, getting through the decision-making and design process quickly\, birthing their books with ease. \nShe works with authors to turn finished manuscripts into finished books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale. \nRuth brings over 50 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 150 independently-published books since 2012 when print on demand technology enabled the current indie publishing revolution.
URL:https://baipa.org/event/kdp-best-practices-with-ruth-schwartz-book-midwife-october-3-2020/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2016/09/books.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200912T160000
DTEND;TZID=America/Los_Angeles:20200912T191500
DTSTAMP:20260405T031439
CREATED:20200825T003855Z
LAST-MODIFIED:20250515T005804Z
UID:10000278-1599926400-1599938100@baipa.org
SUMMARY:Self-Publishing Know-How with Robin Cutler — September 12\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nCurrent Trends\, Best Practices\, and IngramSpark\nRobin Cutler\, Director of IngramSpark\n\n\nIn the midst of a global pandemic\, the publishing industry is rapidly changing. Authors and indie publishers are perfectly poised to not only face our current challenges in the marketplace but to thrive. In this session you will learn: \n\nSelf-publishing current trends\nSelf-publishing best practices\nIngramSpark and how it works\nMetadata to be successful\n\nAnd we will wrap everything up with a Q&A with Robin\, who is retiring from IngramSpark as of the end of this year. \n\n\n  \n\n\n\n\n\n\nAbout Our Speaker: Robin Cutler\n  \nRobin Cutler\, Director at IngramSpark \nRobin Cutler not only leads the development of IngramSpark as an Ingram Content Group service for indie authors and publishers but she also created and launched the platform in 2013. During her career\, she has published over 1000 books as Assistant Director at USC Press\, and CEO and founder of her own trade imprint\, Summerhouse Press. Robin most recently worked for Amazon/CreateSpace. She has a broad knowledge of indie\, academic and trade publishing and is an expert in content creation\, distribution\, on-demand models\, and author strategies.  Follow Robin on Twitter @rcutlerspark and be sure to check out IngramSpark on Facebook\, on Twitter #ingramspark and visit the website at ingramspark.com \nConnect with Robin:\nTwitter: @RcutlerBookPub and @ingramspark\nWebsite: ingramspark.com\nFacebook: facebook.com/IngramSpark
URL:https://baipa.org/event/self-publishing-know-how-with-robin-cutler-september-12-2020/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2016/11/books-e1598295322876.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200808T160000
DTEND;TZID=America/Los_Angeles:20200808T220000
DTSTAMP:20260405T031439
CREATED:20200625T115147Z
LAST-MODIFIED:20250515T005807Z
UID:10000280-1596902400-1596924000@baipa.org
SUMMARY:Promote & Grow On YouTube — August 8\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 pm\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nPromote & Grow On YouTube\nGrow a loyal fan base using simple video marketing tools and techniques\nRyan Perry\, Simple Biz Support\n\n\nHow can modern authors harness the power of video marketing to build their personal brand? Video is the ultimate marketing tool to connect one-to-one or one-to-many to share your story\, message\, and brand. Learn how to use Zoom\, YouTube\, and Facebook to grow a following of loyal fans. \nTakaways:\n1. How to start using video with a smartphone\n2. The power of going live (solo or with a guest)\n3. Free tools available to create quality videos\n4. How to share and connect your content to your fan base \n\n\n\nAFTERNOON WORKSHOP: 1-3 PM\nDuring this afternoon session\, Ryan will focus on building an audience for your YT channel. \nIn the afternoon\, he will be talking about: \n\nHow to use YouTube as a social media and SEO tool to boost visibility\nBasic channel setup\nOther ways to use YouTube to connect\nAuthorTube and BookTube\n\n\n\n\n\n\nAbout Our Speaker: Ryan Perry\nAs the founder of Simple Biz Support\, Ryan struggled with the written word and turned to a relatively new tool in 2009 to promote his brand and company—YouTube. Over ten years later\, Ryan has refined and simplified the process for creating and marketing brands (personal and corporate) via video. \nConnect with Ryan:\nEmail: ryan@simplebizsupport.com\nWebsite: simplebizsupport.com\nYouTube Channel: https://www.youtube.com/user/SimpleBizSupport
URL:https://baipa.org/event/promote-grow-on-youtube-august-8-2020/
LOCATION:Zoom Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200711T160000
DTEND;TZID=America/Los_Angeles:20200711T191500
DTSTAMP:20260405T031439
CREATED:20200625T122005Z
LAST-MODIFIED:20250515T005806Z
UID:10000279-1594483200-1594494900@baipa.org
SUMMARY:All About Bowker Identifier Services — July 11\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nThe Many Faces of Bowker—Besides ISBNs\n\nRick Smith\, Product Manager Lead\, Identifier Services\n\n\nHave you ever wondered what Bowker does with all of that metadata we put in when we set up a title at myidentifiers.com after we have bought our ISBNs? And what else does Bowker offer in the way of services? \n\nCome get those questions answered and more. FYI: The BAIPA Programs Committee has had Bowker Identifier Services on our list of companies we wanted to hear from for years. We are looking forward to Rick’s presentation on July 11th. \n\n  \n\n\n\n\n\n\nAbout Our Speaker: Rick Smith\n \nRick is a Senior Product Manager with ProQuest (R.R. Bowker Identifier Services. \nConnect with Rick:\nEmail: Richard.Smith@bowker.com\nWebsite: myidentifiers.com
URL:https://baipa.org/event/all-about-bowker-identifier-services-july-11-2020/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2020/06/isbn-number-alt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200613T160000
DTEND;TZID=America/Los_Angeles:20200613T220000
DTSTAMP:20260405T031439
CREATED:20200517T071831Z
LAST-MODIFIED:20250515T005809Z
UID:10000281-1592064000-1592085600@baipa.org
SUMMARY:Ebook Publishing and Marketing—June 13th
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 PM\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nThe Secrets to Ebook Publishing Success\nMark Coker\, Smashwords\n\n\nSmashwords founder Mark Coker returns to BAIPA to share 16 evergreen best practices for ebook publishing. Learn how to make your books more discoverable\, desirable\, and enjoyable to readers. Learn how to build your author brand and position your writing career for greater long term success. A great opportunity to learn fresh ideas to take your publishing to the next level. \nTakaways:\n1. Learn about the latest trends in ebook publishing.\n2. Learn how to make all of your books more discoverable\, desirable\, and enjoyable to readers.\n3. Learn some fresh ideas to breathe new life into your older books\, and achieve greater success with your upcoming books.\n4. Learn multiple autopilot marketing ideas you can implement once\, yet reap rewards for years to come.\n5. Learn how to build a stronger author brand. \n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nThe Book Launch:\nHow to Use Ebook Preorders and Presales to Sell More Books\nMark Coker\, Smashwords\n\n\nFor most authors\, the first few days of their book launch are their best selling days of the year\, after which sales decline. For indie authors\, most of those sales will be ebooks. In this session\, authors will learn how to use ebook preorders and ebook presales to maximize the success of their book launches. You’ll learn the important differences between preorders and presales\, and how each can be deployed to achieve your publishing objectives. You’ll learn how to use these exciting tools to increase the visibility and desirability of your book; how to turn a single book release date into multiple book launch events to reach more readers; and how to leverage the allure of presales to grow your author mailing list 365 days a year. The presales portion of the presentation will discuss Smashwords Presales\, a new first-of-its-kind\, patent-pending invention of Smashwords that was introduced this past December. Smashwords Presales can integrate with any publishing strategy\, even if you don’t yet publish with Smashwords. \nTakaways:\n1. Learn how to make your next book launch more successful.\n2. Learn why authors who do preorders sell significantly more books than authors who don’t.\n3. Learn how ebook preorders are different than ebook presales.\n4. Learn how ebook presales can help you turn fans into superfans.\n5. Learn why ebook presales are a new\, essential best practice.\n6. Learn how to grow your marketing platform with ebook preorders and presales. \n\n\n\n\nAbout Our Speaker: Mark Coker\nMark Coker founded Smashwords in 2008 to empower authors to self-publish and distribute ebooks. Today\, Smashwords has grown to become the world’s leading distributor of self-published ebooks\, representing over 140\,000 authors and small independent presses around the world that publish and distribute over 500\,000 books with Smashwords. Mark is an outspoken advocate for self-published authors\, a contributing columnist for Publishers Weekly\, and the host of the popular SMART AUTHOR podcast where he teaches evergreen best practices that help authors publish ebooks with pride\, professionalism\, and success. \nConnect with Mark:\nEmail: mc@smashwords.com\nWebsite: smashwords.com \nMark blogs at: blog.smashwords.com\nFollow Mark on Twitter @markcoker
URL:https://baipa.org/event/ebook-publishing-and-marketing-june-13th/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200509T160000
DTEND;TZID=America/Los_Angeles:20200509T220000
DTSTAMP:20260405T031439
CREATED:20200411T004308Z
LAST-MODIFIED:20250515T005810Z
UID:10000282-1589040000-1589061600@baipa.org
SUMMARY:Audiobook Production & Marketing
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before the event\, between 8:45 and 9 PM. So you MUST register in advance in order to participate. \nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 PM\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nThinking Outside the “Audio-box”:\nHow to Use Audio to Expand Your Audience\nTips most people haven’t even thought about!\n\nBecky Parker Geist\, Pro Audio Voices\n\n\nThe audiobook industry keeps growing and changing. Get ready to expand the way you think about audiobook opportunities! Find out how to approach and implement your audiobook pre-production—and what that even means. Discover ways to market your audiobook from the inside out\, while creating an optimal listening experience for your audience. Learn how to leverage your audiobook to achieve your goals. Find out where the pitfalls are so you can avoid them. \nWhether you are considering audiobooks or not\, you’ll benefit from this outside the “audio-box” thinking. And if you’re planning to get your book into audio—you won’t want to miss this. \nTakaways:\n1. The opportunities that almost everyone producing audiobook miss.\n2. A new way to think about planning for your audiobook.\n3. How to make the key decisions about your audiobook production. \n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nAudiobook Marketing—Royalties and Beyond\nBecky Parker Geist\, Pro Audio Voices\n\n\nMost people getting an audiobook produced miss out on the most valuable aspects of marketing their audiobooks because they don’t have any idea of where the gold is. In this workshop\, we’ll dive into the details about how to successfully leverage and market your audiobook. Becky will share tips from the Audiobook Marketing Program to help you find the gold for your own audiobook. \nTakaways:\n1. Where and how to begin marketing your audiobook.\n2. How you can re-purpose your audiobook to get into podcasting.\n3. Multiple ways to drive traffic to your website from your audiobook.\n4. Considerations in setting your audiobook goals. \n\n\n\n\n\nAbout Our Speaker: Becky Parker Geist\nBecky Parker Geist is CEO of Pro Audio Voices and has been in the audiobook industry since 1981. Typically working with authors and publishers who are challenged in reaching their widest audience\, the Pro Audio Voices team provides audiobook production\, including complex and unusual projects\, and the Audiobook Marketing Program™ to help authors increase their impact. Committed to leadership\, Becky serves as President of BAIPA and a Chapter Leader of the Nonfiction Authors Association. As an audiobook publisher and producer\, Becky has produced and/or narrated hundreds of titles\, helping authors leverage their content through audio.\nBecky is the author of five titles\, including Audiobook Toolkit for Authors; Selecting a Narrator for Your Audiobook: Insider’s Guide to Choosing a Narrator You’ll Be Thrilled With!; Game Plan for Educators; and two children’s books: Rock-a-Bye Wiship and Grandmother Moon and Other Mother Stories: Book One (co-authored with Vlatka Herzberg). Her passion is to help great stories come alive! \nConnect with Becky:\nEmail: becky@proaudiovoices.com\nWebsite: proaudiovoices.com
URL:https://baipa.org/event/audiobook-production-marketing/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/audiobookiconblue-e1527548402557.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200411T160000
DTEND;TZID=America/Los_Angeles:20200411T220000
DTSTAMP:20260405T031439
CREATED:20200228T072118Z
LAST-MODIFIED:20250515T005812Z
UID:10000283-1586620800-1586642400@baipa.org
SUMMARY:Managing Social Media
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on Friday evening before 9 PM. So you MUST register in advance in order to participate. \nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 PM\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nBuilding A Meaningful Social Community\nFor businesses\, events\, artists and more\n\nCeleste Bianca Winders\, Word Mice\n\n\nHaving a Facebook page or a Twitter account is not powerful enough just based on its existence. Social media accounts should have a voice\, they should build and connect community\, and that community should be led by you. \nThe community you build should also care about your business\, your organization\, your book or your art. Learn how to give your audience a reason to be there and more importantly a reason to stay and ENGAGE! \nTakaways:\n1. Learn how to build your audience over time\, and then how to inspire that audience to engage by building a community that is fun and meaningful.\n2. Understand why it is critical that your social media content is fun\, inspiring and conveys the messaging of your work and the intention behind your work.\n3. Learn the tools that help you manage your time on social media efficiently and not fall into the wormhole of the social universe. \n\n\nAbout Our Speaker: Celeste Bianca Winders\n \nWord Mice began in 2009\, created by Celeste Winders and Donna Hays in the Sonoma Valley\, CA. After the creation of a successful blog\, they discovered the joy and power in connecting and creating communities. Wanting to share the power of connection with others\, Word Mice was created. Donna and Celeste ever since\, have assisted businesses and organizations in building content that communities care about and helping them share their own stories online. \n  \nConnect with Celeste:\nEmail: help@wordmice.com\nWebsite: wordmice.com \n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nInstagram for Authors—Grab Your Phone & Grow Your Tribe\nCat Smith\, Get Social with Cat\n\n\nInstagram for authors shouldn’t be scary! Sharing photographs is the fastest way to build that know-like-trust factor! In this short but packed discussion\, we’ll cover best practices\, how to stand out from the crowd\, and how to get personal without sacrificing privacy! \nTakaways:\n1. How to optimize your profile for success.\n2. How to properly utilize hashtags to reach new audiences.\n3. How to be strategic about your posting to get followers to know\, like\, & trust you. \n\n\n\n\n\nAbout Our Speaker: Cat Smith\n \nCat Smith is your local Social Media Butterfly. She helps busy REALTORS® and authors in the Bay Area with their social media and digital marketing needs. From digital ads or online presence audits to full digital marketing plans and management\, if it’s done online\, she’ll get it done for you! \n\n\nConnect to Cat:\nEmail: voices@catsmith.net\nWebsite: www.catsmith.net
URL:https://baipa.org/event/managing-social-media/
LOCATION:Zoom Event
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