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DTSTART;TZID=America/Los_Angeles:20220806T160000
DTEND;TZID=America/Los_Angeles:20220806T191500
DTSTAMP:20260409T042050
CREATED:20220623T114346Z
LAST-MODIFIED:20250515T005657Z
UID:10000259-1659801600-1659813300@baipa.org
SUMMARY:Email Marketing Success
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nEmail Marketing Success:\nHow to begin or boost your author newsletter\nPauline Wiles\n\n\n\nNothing beats email marketing for directly reaching readers who’ll love your work. When done well\, it’s profitable\, enjoyable\, and builds a long-term relationship with your audience. Better still\, email updates don’t have to be expensive\, difficult\, or time consuming. Join this session to discover either the first steps for your new author email list\, or how to rejuvenate the one you’ve neglected. \nWe’ll explore smart tech choices\, how to keep the focus on your audience instead of yourself\, establishing habits for the long term\, and the most common things authors get wrong with their email efforts. \nKey Takeaways include: \n\nWhy authors absolutely still need an email list\nHow to choose between popular email service providers\nHow to get more people to sign up\nWhat you should send to your audience\, and how often\n\n\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Pauline Wiles\n \nPauline Wiles is a professional website designer who builds beautiful\, custom websites for authors and writers. \nAs an author herself\, she realized others are often overwhelmed by the basic tools for marketing a book. Now\, she aims not only to create powerful websites for her clients\, but to guide them in finding sustainable and enjoyable methods to reach their readers. She has been assisting other authors with book marketing since 2012. \nBritish by birth\, Pauline is now a contented resident of California\, although she admits to an occasional yearning for afternoon tea and historic homes. Her professional resume includes teaching computing to adults on both sides of the Atlantic\, as well as desktop support\, entrepreneurship education\, and marketing analysis. \nWhen not creating websites and email lists\, Pauline can be found writing romantic comedy\, or calculating how many miles she has to run to justify an extra piece of cake. She loves to travel\, but adores coming home\, too. \nConnect with Pauline through her website or Instagram.
URL:https://baipa.org/event/email-marketing-success/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220604T160000
DTEND;TZID=America/Los_Angeles:20220604T191500
DTSTAMP:20260409T042050
CREATED:20220518T054010Z
LAST-MODIFIED:20250515T005703Z
UID:10000263-1654358400-1654370100@baipa.org
SUMMARY:The Latest with Draft2Digital
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nWhat’s Happening with Draft2Digital and How Does that Benefit You as an Indie Author?\nKevin Tumlinson\, Director of Marketing at Draft2Digital\n\n\n\nDraft2Digital builds tools and services that let you\, as an indie author\, focus on writing while they take care of layout\, publishing\, distribution\, print-on-demand paperbacks\, and more. Draft2Digital is a leader in ebook production and distribution. \nThey are continually growing and adding to its services and resources for authors. The latest comes from the company’s acquisition of Smashwords. Kevin Tumlinson offers a look into how that merger and all of D2D’s other growth helps authors. \nKey Takeaways include: \n\nLearn more about Draft2Digital’s acquisition of long-time competitor\, Smashwords\nGet an inside look at tools and services D2D has built for authors\nLearn about new features that are on the horizon\, and how they’ll benefit you!\n\n\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Kevin Tumlinson\nKevin Tumlinson is an award-winning and bestselling author and the Director of Marketing & PR for Draft2Digital. Kevin is “the Voice of Indie Publishing\,” and helps thousands of authors build and grow their author careers. Find more about Kevin and his work at KevinTumlinson.com. \n  \nConnect with Kevin: \nEmail:Kevin.Tumlinson@draft2digital.com \nWebsite:draft2digital.cm
URL:https://baipa.org/event/the-latest-with-draft2digital/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220507T160000
DTEND;TZID=America/Los_Angeles:20220507T191500
DTSTAMP:20260409T042050
CREATED:20220417T120509Z
LAST-MODIFIED:20250515T005706Z
UID:10000265-1651939200-1651950900@baipa.org
SUMMARY:Guidelines for Using Other People's Content
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nWhat to do if you want to use other people’s copyrighted content – does fair use apply or do you need permission?\nKelley Way and Dan Miller\nLaw Office of Kelley A. Way and The Copyright Detective\n\n\n\nAttorney Kelley Way will offer a refresher course on copyright law\, explaining what is protected under copyright\, when copyrighted content may be used without permission (e.g. under fair use law)\, and when permission is required. Rights and permissions expert Dan Miller will then explain how to go about finding the copyright owner and getting permission from them to use their content in your work. \nKey Takeaways include: \n\nUnderstand what is protected under copyright and when a work may be protected by copyright\nUnderstand fair use and when it applies\nLearn how to get permission to use a copyrighted work\n\n\n\n\n\n\n\n\n\n\n\nAbout Our Speakers: Kelley Way and Dan Miller\nKelley Way\, Attorney \nKelley Way was born and raised in Walnut Creek\, California. She graduated from UC Davis with a B.A. in English\, followed by a Juris Doctorate. Kelley is a member of the California Bar\, and an aspiring writer of young adult fantasy novels. \n  \n  \nConnect with Kelley: \nEmail: kaway@kawaylaw.com \nWebsite:kawaylaw.com\n \n  \nDr. C. Daniel Miller \nDr. C. Daniel Miller is a co-founder and co-owner of Integrated Writer Services\, LLC\, an independent copyright consulting service. He has served in various roles in the Colorado Independent Publishers Association (CIPA)\, including that of president. In addition to providing copyright clearance services and managing larger copyright clearance projects\, he also consults on business aspects of independent publishing. He co-authored and independently published Copyright Clearance for Creatives\, an essential guide that addresses copyright issues for the creative community. \nConnect with Dan: \nEmail: cdmiller@thecopyrightdetective.com \nWebsite: thecopyrightdetective.com
URL:https://baipa.org/event/guidelines-for-using-other-peoples-content/
LOCATION:Zoom Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220402T160000
DTEND;TZID=America/Los_Angeles:20220402T191500
DTSTAMP:20260409T042050
CREATED:20220325T030049Z
LAST-MODIFIED:20250515T005723Z
UID:10000267-1648915200-1648926900@baipa.org
SUMMARY:BookTok for Authors & Publishers
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nUsing #BookTok / Tiktok for growing your author platform & selling more books!\nAlexa Bigwarfe\nHost of the Women in Publishing Summit\, & CEO & Founder of Write|Publish|Sell\n\n\n\nBooktok is on fire as a resource for book marketing. In 2021\, we saw small and large retailers featuring books in their stores based on social media hype\, including special #booktok tables. Most publishers and authors have heard of Booktok\, but struggle with understanding what it actually is\, how to use it\, and how to fully incorporate it into their book launch and overall marketing strategy. \nKey Takeaways include: \n\nA basic overview of #BookTok/TikTok and how they are influencing book sales.\nTips for incorporating into your launches (and long-term marketing plan)\nHow to find the right influencers & build relationships\nTimelines for success and realistic expectations\n\n\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Alexa Bigwarfe\nAlexa Bigwarfe is a USA Today best-selling author and the founder and CEO of Write|Publish|Sell\, a company dedicated to helping authors and small publishers professionally self-publish and market their books. \nHer courses and training focus on author platform growth and creative ways to market books\, especially for those who know nothing about marketing. \nShe is also the founder and host of the Women in Publishing Summit and owns two hybrid publishing houses\, Kat Biggie Press and Purple Butterfly Press. \nConnect with Alexa:\nEmail: info@writepublishsell.com \nWebsite: writepublishsell.com
URL:https://baipa.org/event/booktok-for-authors-publishers/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20220319T170000
DTEND;TZID=America/Los_Angeles:20220319T190000
DTSTAMP:20260409T042050
CREATED:20220301T145702Z
LAST-MODIFIED:20250515T005724Z
UID:10000268-1647709200-1647716400@baipa.org
SUMMARY:Workshop: How to Write a Killer Book Blurb
DESCRIPTION:Here’s the next BAIPA Morning Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. \nMembers MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.\n\n  \nHow to Maximize Your Amazon Sales Page with a Great Blurb\nwith John Byrne Barry\nBefore self-publishing\, the publishers wrote the blurb. Now you’re the publisher\, and you need a killer blurb to make your book visible in today’s crowded marketplace. \nThis is a hands-on workshop — we will solicit blurbs from authors in advance\, and together\, make them memorable. We’ll devote five to ten minutes to each blurb\, putting the draft up on a slide on the shared screen and brainstorming and editing in real time. \nIf you would like us to edit your blurb in the workshop\, submit a blurb of 200 words or less to johnbyrnebarry@gmail.com by Thursday\, March 17. (But shorter is better.) One blurb per participant. Fiction or nonfiction. If you have a book cover\, send that too\, and I’ll include that on the slide next to the blurb. First-come\, first-served. See more in How to Submit Your Blurb for Our March 19 ‘Killer Blurb’ Workshop. \nYou can participate in the workshop without submitting a blurb. \nYou’re welcome to submit a shorter blurb\, for social media or Amazon ads\, which limit you to 149 characters. (That’s how many are in this paragraph.) \nThis workshop WILL be recorded and a link will be sent to all paid participants by 6 PM on the following Monday. \nIn addition\, tickets are available below for members who just want the recording for $15.00 each.  \nAbout Our Speaker\nJohn Byrne Barry is a novelist\, designer\, actor\, crossing guard\, and BAIPA board member. His most recent novel\, When I Killed My Father: An Assisted-Suicide Family Thriller\, is a “page-turner with a conscience” about a man caught between what is compassionate and what is legal. He’s also written for seed catalogs. \nConnect with John: \nEmail: Johnbyrnebarry@gmail.com \nWebsite: johnbyrnebarry.com\n\n \n 
URL:https://baipa.org/event/workshop-how-to-write-a-killer-book-blurb/
LOCATION:Zoom Event
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DTSTART;TZID=America/Los_Angeles:20211106T160000
DTEND;TZID=America/Los_Angeles:20211106T220000
DTSTAMP:20260409T042050
CREATED:20211001T081230Z
LAST-MODIFIED:20250515T005731Z
UID:10000269-1636214400-1636236000@baipa.org
SUMMARY:Writing Multiple Series - 11/6/2021
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by a lunch break from 12:15-1:00 PM\, and then our Afternoon Workshop from 1-3 PM.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nWriting Multiple Series\nEdith Maxwell\,\nAgatha Award-Winning Author\n\n\nAward-winning author Edith Maxwell writes and promotes at least three books a year in different series from different publishers\, and sometimes more\, plus short stories. \nIn this talk\, she provides tips for series and time management\, how to juggle due dates and release schedules from different series and publishers\, and a few tried-and-true ways to maintain author sanity while still writing the best book she can – and promoting same. \nSeries management includes keeping careful records and making series maximally distinct from each other. \nTime management involves authors find their creative time and sticking to it\, finding a group to check in with\, setting manageable goals\, stowing the editor brain during first draft production\, letting first drafts gel\, and getting away for retreats. \nShe also discusses ways to juggle competing priorities\, offloading tasks\, and staying healthy. \nTakeaways: \n1. Discover ways to manage a busy schedule.\n2. Learn how to stay productive.\n3. Gain tricks for writing more than one series at a time. \n\n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nWriting a Long-Running Series\n\nAs Maddie Day\, Edith Maxwell writes the bestselling Country Store Mysteries series with nine books out. Two more are completed and in production along with her second novella in the series\, and she is under contract for more. In other series she has seven books\, five books\, and in the ongoing Cozy Capers Book Group Mysteries\, two books are out with two more in production. \nIn this workshop\, she discusses how to design a series from the start and how to keep readers hooked. Topics she covers include keeping a series “Bible\,” naming characters\, deciding on the recurring group of characters who support the protagonist\, and keeping things fresh over the course of the series so readers keep returning to each new book. \nParticipants are encouraged to bring their own series ideas to share. \nTakeaways: \n1. Understand how to keep series characters distinct.\n2. Learn how to keep records for a series.\n3. Hear how to keep a long-running series fresh. \n\n\n\n\n\n\nAbout Our Speaker: Edith Maxwell\nAgatha Award-winning author Edith Maxwell writes the Quaker Midwife Mysteries\, the Local Foods Mysteries\, and short crime fiction. As Maddie Day\, she pens the Country Store Mysteries and Cozy Capers Book Group Mysteries. A past president of Sisters in Crime New England\, she’s a member of Mystery Writers of America and a lifetime member of Sisters in Crime. \nA fourth-generation Californian\, Maxwell lives with her beau and energetic kitten north of Boston\, where she writes\, gardens\, cooks\, and wastes time on Facebook. \nConnect with Edith (and Maddie):\nEmail: edith@edithmaxwell.com\nWebsite: edithmaxwell.com\nwickedauthors.com
URL:https://baipa.org/event/writing-multiple-series-11-6-2021/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2015/05/free_4054278.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20211002T160000
DTEND;TZID=America/Los_Angeles:20211002T191500
DTSTAMP:20260409T042050
CREATED:20210808T095718Z
LAST-MODIFIED:20250515T005734Z
UID:10000270-1633190400-1633202100@baipa.org
SUMMARY:Get Your Titles Into Libraries - 10/2/21
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. The event ends at 12:15 PM.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nGetting Your Titles into Libraries\nMichele Cobb\,\nExecutive Director\, Audio Publishers Association\nExecutive Director\, PubWest\n\n\nLibraries have long contributed to the publishing sales cycle. We will take a look at some key statistics that should encourage authors to explore the market\, ensure their titles are available to libraries\, and prime them to be seen by buyers. We will discuss how to interact with librarians\, what librarians look for when they are selecting titles\, formats that appeal\, and different ways you can sell to libraries. Bring your questions! \nTakeaways:\n1. Understand library buying models.\n2. Consider distribution options.\n3. Key steps to get market your title to Libraries. \n\n\n\n\n\nAbout Our Speaker: Michele Cobb\nMichele Cobb is Executive Director of the Audio Publishers Association and Executive Director of PubWest. She is a partner at Forté Business Consulting\, which provides PR\, sales\, marketing\, and business development services for the publishing industry\, and she is the publisher of both AudioFile Magazine and MMB Media\, as well as Audio Publishing Director for L.A. Theatre Works. \nConnect with Michele:\nEmail: michele@fortebc.com\nWebsite: fortebc.com//
URL:https://baipa.org/event/get-your-titles-into-libraries-10-2-21/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210911T160000
DTEND;TZID=America/Los_Angeles:20210911T191500
DTSTAMP:20260409T042050
CREATED:20210808T091900Z
LAST-MODIFIED:20250515T005736Z
UID:10000271-1631376000-1631387700@baipa.org
SUMMARY:What's Happening with the Book Industry Supply Chain?
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThis event is online-only\, and you will receive the Zoom link info in a separate email on the Friday evening before the event\, between 8:45 and 9 PM. \nIf you do not get that email\, you can email help@baipa.org to request it. \nPlease note that the deadline to request a refund for any event ticket is 9 AM Pacific the day before the event\, and there are no refunds for tickets purchased after that time. \nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.There will be no Afternoon Workshop.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nCurrent Indie Publishing Trends:\nChallenges & Opportunities\nin the Book Industry Supply Chain\nBrian F. O’Leary\,\nExecutive Director\, Book Industry Study Group\n\n\nThe pandemic tested the publishing industry around the world\, rewarding strengths and exposing weaknesses. Book publishing as a whole fared well\, but manufacturers and distributors were recast as essential businesses\, while libraries and bricks-and-mortar retailers were closed for months. What lessons did we learn\, and what comes next? \nTakeaways:\n1. Continued industry vulnerabilities in 2021 and beyond.\n2. Steps you can take now to mitigate the impact of supply chain disruptions.\n3. Work that will help prepare us for the next round of challenges.\n4. Where the book industry supply chain is strongest—and weakest. \n\n\n\n\n\nAbout Our Speaker: Brian F. O’Leary\nBrian O’Leary is executive director of the Book Industry Study Group\, a U.S.-based trade association that disseminates information\, creates and implements standards\, and conducts research to benefit the book publishing supply chain. \nBefore being named to this role in 2016\, O’Leary was principal of Magellan Media Consulting\, which helped publishers improve how they create\, manage and distribute content. In that role\, O’Leary wrote extensively about issues affecting the publishing industry. With Hugh McGuire\, he co-edited Book: A Futurist’s Manifesto (O’Reilly Media\, 2012). \nO’Leary served as senior VP with Hammond Inc. and oversaw production and distribution operations at several Time Inc. magazines. O’Leary joined Time Inc. after earning an M.B.A. from Harvard Business School. He also holds an A.B. in chemistry from Harvard College. \nConnect with Brian:\nEmail: brian@bisg.org\nWebsite: bisg.org/
URL:https://baipa.org/event/whats-happening-with-the-book-industry-supply-chain/
LOCATION:Zoom Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210807T160000
DTEND;TZID=America/Los_Angeles:20210807T220000
DTSTAMP:20260409T042050
CREATED:20210527T081102Z
LAST-MODIFIED:20250515T005737Z
UID:10000272-1628352000-1628373600@baipa.org
SUMMARY:Sell More Books!
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by a lunch break from 12:15-1:00 PM\, and then our Afternoon Workshop from 1-3 PM.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nSell More Books:\nLaying the Foundation for Bigger Book Sales\nPenny C. Sansevieri\,\nFounder and CEO Author Marketing Experts\, Inc.\n\n\nMany times we jump into the world of books with little or no planning. We have a great idea for a book and we sit down and write. Then comes the day when the book lands in the world and what happens? In most cases\, nothing—sadly. \nAnd then we learn about things like platform and branding\, and the tips we wish we would have known earlier on. How many times have you heard an author say: I wish I would have known this before publishing my first book? \nThe words platform and brand are pretty confusing. It feels like jargon\, but it really isn’t. \nDoes being a brand and having a platform matter? It absolutely does and this class will teach you some quick tools to getting more exposure\, quicker. \nTakeaways: \n1. How does any of this drive book sales?\n2. What’s a platform?\n3. The key elements every author platform MUST include.\n4. What matters to your readers?\n5. Easy ways to research the things that matter to your audience.\n6. Why being obsessed with your readers matters.\n6. Secrets to creating a great author website (and why you need one).\n6. How to develop a newsletter your readers will love.\n6. Branding made easy: A few questions to ask yourself to help the process along.\n6. Social media: where do you really need to be to drive book sales?\n6. Promoting your book early—how early should you start? \n\n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nAn Afternoon with Penny Sansevieri\nof Author Marketing Experts\, Inc.\n\nThe afternoon session will consist of three main areas of focus: \n\nWebsites/branding and SEO\nAmazon book pages & branding\nSocial media and branding\n\n\nPenny will also offer free evaluations of author websites\, Amazon book pages\, or social media pages. She’ll get to as many as she can. You will get a link to a form to fill out in the email with the Zoom info that goes out Friday night\, August 6 around 9 PM Pacific. Fill out that form ASAP to get your name added to the list! \n\n\n\n\n\n\nAbout Our Speaker: Penny Sansevieri\nPenny C. Sansevieri\, Founder and CEO Author Marketing Experts\, Inc.\, is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of eighteen books\, including How to Sell Your Books by the Truckload on Amazon\, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book! \nConnect with Penny:\nEmail: penny@amarketingexpert.com\nWebsite: amarketingexpert.com
URL:https://baipa.org/event/sell-more-books/
LOCATION:Zoom Event
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210710T160000
DTEND;TZID=America/Los_Angeles:20210710T191500
DTSTAMP:20260409T042050
CREATED:20210507T063401Z
LAST-MODIFIED:20250515T005739Z
UID:10000273-1625932800-1625944500@baipa.org
SUMMARY:July 10\, 2021: It’s Show Time – How to Land and Perform on TV and Radio Shows
DESCRIPTION:Please scroll down for more details and to the bottom of this page for the list of available tickets. \nMembers\, please log in first.\nBAIPA monthly meetings are now exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\nThere is no afternoon workshop this month.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nIt’s Show Time – How to Land and Perform on TV and Radio Shows\n– Brian Jud –\n\n\nDo you want to sell more books on TV and radio shows? This media training presentation will show you how to get on more shows and appear confident while delivering your message convincingly\, with your words and actions. Discover how to maximize your on-air experiences in the four easy steps of preparation\, Contact\, performance\, and follow-up. Learn how to perform on news shows\, talk shows\, panel discussions\, and remote broadcasts – with many different formats. You will know when you should perform on shows – and when you should not. Find out how to use memory techniques if your mind goes blank\, discover proven techniques to use when taking calls from the audience\, and how to find fresh ways to improve your telephone interviews for radio shows. \nWho should you contact to get on the show\, and how? You will know after this presentation. You will also learn how to become the perfect television guest by using your body language\, gestures\, and facial expressions strategically and confidently. \nTakeaways: \n1. How to maximize your On-The-Air experiences.\n2. Know the show – The five Ws of media.\n3. Experience a tour of a television studio.\n4. How to create and send out a one-sheet.\n5. How to find and contact producers.\n6. Three Vs of Media Performances: verbal\, vocal\, and visual delivery. \n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Brian Jud\nBrian Jud is the Executive Director of the Association of Publishers for Special Sales\, an author\, media trainer\, and former co-host of the Writer’s RoundTable radio show and host of the television series The Book Authority that aired over 650 shows. It is the longest continuously running cable TV show in Connecticut. He has been the guest on over 1200 television and radio shows\, including Today and CNN. \nIn addition\, he is the author\, narrator\, and producer of the media-training video program You’re on The Air. He also wrote and published its companion guides\, It’s Show Time and Perpetual Promotion. These describe techniques for authors to get on and perform on television and radio shows. \nBrian is the CEO of Book Marketing Works\, providing media training and marketing consulting for authors and book publishers. \nConnect with Brian:\nEmail: brianjud@bookmarketing.com\nWebsite: www.bookmarketingworks.com
URL:https://baipa.org/event/july-10-2021-its-show-time-how-to-land-and-perform-on-tv-and-radio-shows/
LOCATION:Zoom Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210605T160000
DTEND;TZID=America/Los_Angeles:20210605T191500
DTSTAMP:20260409T042050
CREATED:20210507T062813Z
LAST-MODIFIED:20250515T005740Z
UID:10000274-1622908800-1622920500@baipa.org
SUMMARY:Editorial Services: Getting the Right Help from the Right Editor
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\nThere is no afternoon workshop this month.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nEditorial Services: Getting the Right Help from the Right Editor\nSo you need an editor. But what kind of editor? Copyeditor? Substantive editor? Developmental editor? Proofreader? Find out how you can get the help you need.\n– Barbara Fuller –\n\n\nEvery book benefits from the help of a good professional editor. Even books written by professional editors benefit from the help of another professional editor—someone with the objective distance to see where the writing could be stronger and with the training to improve it. But just what does this editor do? Editing is a blanket term that covers many types of work\, and it’s important to know what types of work you need. \nIn this program\, Editcetera Director Barbara Fuller discusses the different types of editing that are often part of the book-publishing process: developmental editing (work with content\, organization\, and tone)\, copyediting (attention to the finer points of grammar\, spelling\, and usage)\, and proofreading (correction of egregious errors in the text\, as well as typography\, in relation to design and layout). We’ll also discuss variations and distinctions in terminology such as substantive editing and line editing. \nA traditional publisher would likely hire three different people to perform a developmental edit\, a copyedit\, and a proofread\, and we’ll explore why that is. But often self-publishers bring different skills to their work\, and often self-publishers work with a limited budget. So do you really need to hire three different editors? Just how many layers of editing might serve you well\, and how can you choose the best editor for your project? \nWe’ll also talk about what you can do to keep your costs down. Proper preparation of your manuscript and clear communication with an editor can eliminate wasted time and help you work cost-effectively. Handling some tasks yourself might also cut costs. We’ll discuss options. \nYou care deeply about your book. Let an editor help you by making sure that you say what you want to say\, how you want to say it\, clearly and without embarrassing errors. A good editor wants to help you achieve your goal: a book that will make you proud. \nTakeaways:\n1. Learn the distinctions between types of editors: developmental editors\, copyeditors\, proofreaders\, substantive editors.\n2. Learn how to choose an editor who will best help you.\n3. Learn how to communicate clearly with an editor so you get the service you want.\n4. Learn what you can do to work cost-effectively with a professional. \n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Barbara Fuller\nBarbara Fuller has worked in publishing since 1985 and currently serves as director of Editcetera\, a nonprofit cooperative association that vets and refers freelance editors and writers. In nearly three decades of work with Editcetera\, she has helped connect freelance publishing professionals with hundreds of clients. In addition\, she has worked herself as an editor for clients including HarperSanFrancisco\, Jossey-Bass Publishers\, Sierra Club Books\, Ten Speed Press\, Ulysses Press\, and many independent authors\, from professors to novelists. Barbara has taught writing for UC Davis and editing for UC Berkeley Extension and for private businesses as well as for Editcetera. She is the author of How to Start a Home-Based Editorial Services Business (Globe Pequot Press\, 2013). \nConnect with Barbara:\nEmail: barbara@editcetera.com
URL:https://baipa.org/event/editorial-services-getting-the-right-help-from-the-right-editor/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/gif:https://baipa.org/wp-content/uploads/2015/12/editor-cartoon.gif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210501T160000
DTEND;TZID=America/Los_Angeles:20210501T191500
DTSTAMP:20260409T042050
CREATED:20210406T080604Z
LAST-MODIFIED:20250515T005742Z
UID:10000275-1619884800-1619896500@baipa.org
SUMMARY:Book Design for Reading & Comprehension
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nBook Design for Reading & Comprehension\nBill will discuss how to design a book for reading ease and comprehension\, and how to set type to direct the reader’s eye.\n– Bill Amatneek –\n\n\nWe all want to make our books look attractive to the eye\, and certainly the cover should be attractive. But the book’s interior\, the text\, should invite us to read and reward our reading. \nDesigning a book to be easily read and understood is the subject of this program. We’re going to examine how the eye reads and how the brain processes our reading. This will show us how to set type to speed the reader along\, and how to stop the reader in his or her tracks when we wish\, and make them reread\, if we wish. \nWe’ll talk about line length\, typeface selection\, serif and sans-serifs fonts\, magazine vs. book design\, matching of title and text fonts\, type and leading size\, the book you must own if you are designing your own book\, and the one piece of software you must use. (We’ll look at other books and other software as well). We’ll discuss the hyphen\, en dash and em dash\, “white space\,” the two uses of an ellipsis and how this special character affects reading\, the one-sentence paragraph\, expressing thoughts with text\, using lower-case caps\, a.k.a. small caps\, abbreviations and acronyms\, tracking and kerning\, the ampersand\, using type to suggest objects\, having fun with the epigraph and colophon\, using or not using quotations marks\, using isolated quotations throughout your book\, and using consistency to suggest usage. \nWe’ll examine the three parts of a book: front matter\, body\, and back matter\, what elements should or can go in each\, and their order. In the front matter\, we’ll look at page numbering\, a “Kind Words” page\, bastard title page\, the advertising card\, the full title page and its content\, the copyright page and its extensions\, the dedication\, preface\, epigraph\, table of contents\, introduction\, foreword\, and acknowledgments. In the book’s body\, we’ll talk about creating “pools” of text to guide the eye\, typesetting section and chapter title text\, widows and orphans\, beginning a chapter on the verso vs. recto page\, and running headers & footers. Finally\, we’ll discuss why back matter is sometimes set differently than body and front matter. \nTakaways:\n1. How we read and how we comprehend what we read.\n2. Book design\, layout and typesetting for reading and comprehension.\n3. Typesetting techniques to direct the reader’s eye and mind. \n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Bill Amatneek\nBill Amatneek has designed\, typeset and published three books to date\, two editions of his memoir-ish Acoustic Stories\, about playing string bass in the acoustic music movement\, and more recently his anthology\, Heart of a Man: Men’s Stories for Women. \nBill has a bachelor’s in the psychology of visual perception\, and has studied how the eye reads and the mind comprehends reading. He sat at the feet of book design masters including BAIPA’s own Peter Masterson\, the late Steve Rennick (who headed UC Press\,)\, and Dave Bullen\, who designed books for Houghton-Mifflin for 40 years. He’ll talk today about how to design\, layout\, and typeset a book to make reading and comprehension easier. \nConnect with Bill:\nEmail: bill@vineyardspress.com
URL:https://baipa.org/event/book-design-for-reading-comprehension/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2021/04/books-1149959_640.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20210403T160000
DTEND;TZID=America/Los_Angeles:20210403T220000
DTSTAMP:20260409T042050
CREATED:20210312T141933Z
LAST-MODIFIED:20250515T005743Z
UID:10000276-1617465600-1617487200@baipa.org
SUMMARY:Graphic Design Secrets to Elevate Your Online Marketing
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for the morning session automatically\, but they must pre-register for the afternoon workshop.\nPlease scroll down to the bottom of this page for the list of available tickets. Members\, please log in first.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by a lunch break from 12:15-1:00 PM\, and then our Afternoon Workshop from 1-3 PM.\n(Click here for the schedule for the day)\n\n\n\nMORNING PRESENTATION:\nGraphic Design Secrets to Elevate Your Online Marketing\nTips & shortcuts to elevate your online marketing quickly & easily. Look like you hired a branding pro\, even if you’re a design beginner.\n– Pauline Wiles –\n\n\nYou know your book covers have only milliseconds to make a positive first impression\, and the rest of your marketing material is no different. With so much book promotion now happening online\, you and your books need to show up with appealing\, attractive design on social media\, in newsletters\, and on your website. Effective\, consistent visuals are key to building both trust and recognition\, but unless you’re a graphic designer\, it can feel overwhelming to achieve the professional look you’re seeking. \nThis presentation offers actionable tips to help you elevate your online marketing quickly and easily. You’ll learn a few universal design principles to keep you on the right track\, along with some common mistakes which make professional designers weep! You’ll discover some low-cost tools to help you and shortcuts which save you time and stress. \nFinally\, we’ll discuss design trends for 2021\, to help your marketing stay fresh and relevant. \nWhether you want to work on your own\, or feel more informed in discussing your project with a designer\, you’ll leave this session with confidence to tackle your marketing visuals. \nTakaways:\n1. Why professional designers use the principle of less is more\, and how you can too.\n2. How to keep your designs and branding consistent across different platforms\, including social media\, your email list\, and website.\n3. Which free and low-cost tools give the best results for the least time spent. \n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nChoosing and Using Images For Your Online Marketing\n– Pauline Wiles –\n\n\nAlongside your book covers\, your online brand needs further images to appeal to readers and persuade them to take action. Learn how to choose them\, make basic edits\, and use the results effectively. \nTakaways:\n1. How to find on-brand photos and other images\, without breaking the bank.\n2. The easiest techniques – and tools – to edit images\, so they meet your needs and appeal to your readers.\n3. Why and how to repurpose your hard work\, to save time and boost brand consistency.\n4. How to safely adapt your online marketing images so they can be used for print materials. \n\n\n\n\nAbout Our Speaker: Pauline Wiles\nPauline Wiles is a website designer who specializes in building simple but highly effective author websites. As an author herself\, she noticed others were often overwhelmed by this task. Now\, she aims not only to create beautiful and impactful writer websites\, but also to dispel some of the myths around how difficult a web project should be. \nBritish by birth\, Pauline is now a contented resident of California\, although she admits to an occasional yearning for afternoon tea and historic homes. Her professional resumé includes teaching computing to adults on both sides of the Atlantic\, as well as desktop support\, entrepreneurship education\, and marketing analysis. \nWhen not creating websites\, Pauline can be found writing romantic comedy\, or calculating how many miles she has to run to justify an extra piece of cake. She loves to travel\, but adores coming home\, too.\nConnect with Pauline:\nEmail: web@paulinewiles.com\nWebsite: www.paulinewiles.com
URL:https://baipa.org/event/graphic-design-secrets-to-elevate-your-online-marketing/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/websitemarketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20201003T160000
DTEND;TZID=America/Los_Angeles:20201003T220000
DTSTAMP:20260409T042050
CREATED:20200912T120909Z
LAST-MODIFIED:20250515T005803Z
UID:10000277-1601740800-1601762400@baipa.org
SUMMARY:KDP Best Practices with Ruth Schwartz\, Book Midwife - October 3\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nBest Practices with KDP\nRuth Schwartz\, Book Midwife and Self-Publishing Consultant\n\n\nHow to get the most self-publishing juice out of using KDP for your print and ebook editions\nWhen you are starting down the self-publishing path\, KDP is a good choice most of the time. We will talk about the pros and cons\, as well as touch on when to use IngramSpark.\n\n\n\n\nAt this session\, we will discuss: \n• How to set your book up on KDP\, and why to do the paperback edition first\n• How KDP makes it easy to add your Kindle edition once the paperback is all set up\n• How to order proofs from KDP and how the process works\n• What happens when you hit that Publish button.\n• But what about IngramSpark? \n\n\n\n\n\n\n\nAFTERNOON WORKSHOP\nMaximizing Author Central and Amazon Book Descriptions\nIn the afternoon session\, Ruth will walk you through the ins and outs of Author Central accounts—which you cannot do until you have your first book up on Amazon—as well as how to maximize your book descriptions. \nShe will cover: \n• Author Central basics: what is the minimum you should add to your Author Central account when you first set it up. \n• Review all of the major Author Central features and how to use them \n• Learn how to take advantage of best practices around an effective KDP book description\, including some simple html coding to create a larger headline\, bold type\, and separate paragraphs. \nAbout Our Speaker\nAs a Book Midwife\, Ruth helps self-publishing authors get clear about the steps needed to turn out a professional book that looks as good as anything coming from a traditional publisher. Ruth helps authors get past the stuck places\, getting through the decision-making and design process quickly\, birthing their books with ease. \nShe works with authors to turn finished manuscripts into finished books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale. \nRuth brings over 50 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 150 independently-published books since 2012 when print on demand technology enabled the current indie publishing revolution.
URL:https://baipa.org/event/kdp-best-practices-with-ruth-schwartz-book-midwife-october-3-2020/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2016/09/books.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200912T160000
DTEND;TZID=America/Los_Angeles:20200912T191500
DTSTAMP:20260409T042050
CREATED:20200825T003855Z
LAST-MODIFIED:20250515T005804Z
UID:10000278-1599926400-1599938100@baipa.org
SUMMARY:Self-Publishing Know-How with Robin Cutler — September 12\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nCurrent Trends\, Best Practices\, and IngramSpark\nRobin Cutler\, Director of IngramSpark\n\n\nIn the midst of a global pandemic\, the publishing industry is rapidly changing. Authors and indie publishers are perfectly poised to not only face our current challenges in the marketplace but to thrive. In this session you will learn: \n\nSelf-publishing current trends\nSelf-publishing best practices\nIngramSpark and how it works\nMetadata to be successful\n\nAnd we will wrap everything up with a Q&A with Robin\, who is retiring from IngramSpark as of the end of this year. \n\n\n  \n\n\n\n\n\n\nAbout Our Speaker: Robin Cutler\n  \nRobin Cutler\, Director at IngramSpark \nRobin Cutler not only leads the development of IngramSpark as an Ingram Content Group service for indie authors and publishers but she also created and launched the platform in 2013. During her career\, she has published over 1000 books as Assistant Director at USC Press\, and CEO and founder of her own trade imprint\, Summerhouse Press. Robin most recently worked for Amazon/CreateSpace. She has a broad knowledge of indie\, academic and trade publishing and is an expert in content creation\, distribution\, on-demand models\, and author strategies.  Follow Robin on Twitter @rcutlerspark and be sure to check out IngramSpark on Facebook\, on Twitter #ingramspark and visit the website at ingramspark.com \nConnect with Robin:\nTwitter: @RcutlerBookPub and @ingramspark\nWebsite: ingramspark.com\nFacebook: facebook.com/IngramSpark
URL:https://baipa.org/event/self-publishing-know-how-with-robin-cutler-september-12-2020/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2016/11/books-e1598295322876.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200808T160000
DTEND;TZID=America/Los_Angeles:20200808T220000
DTSTAMP:20260409T042050
CREATED:20200625T115147Z
LAST-MODIFIED:20250515T005807Z
UID:10000280-1596902400-1596924000@baipa.org
SUMMARY:Promote & Grow On YouTube — August 8\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 pm\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nPromote & Grow On YouTube\nGrow a loyal fan base using simple video marketing tools and techniques\nRyan Perry\, Simple Biz Support\n\n\nHow can modern authors harness the power of video marketing to build their personal brand? Video is the ultimate marketing tool to connect one-to-one or one-to-many to share your story\, message\, and brand. Learn how to use Zoom\, YouTube\, and Facebook to grow a following of loyal fans. \nTakaways:\n1. How to start using video with a smartphone\n2. The power of going live (solo or with a guest)\n3. Free tools available to create quality videos\n4. How to share and connect your content to your fan base \n\n\n\nAFTERNOON WORKSHOP: 1-3 PM\nDuring this afternoon session\, Ryan will focus on building an audience for your YT channel. \nIn the afternoon\, he will be talking about: \n\nHow to use YouTube as a social media and SEO tool to boost visibility\nBasic channel setup\nOther ways to use YouTube to connect\nAuthorTube and BookTube\n\n\n\n\n\n\nAbout Our Speaker: Ryan Perry\nAs the founder of Simple Biz Support\, Ryan struggled with the written word and turned to a relatively new tool in 2009 to promote his brand and company—YouTube. Over ten years later\, Ryan has refined and simplified the process for creating and marketing brands (personal and corporate) via video. \nConnect with Ryan:\nEmail: ryan@simplebizsupport.com\nWebsite: simplebizsupport.com\nYouTube Channel: https://www.youtube.com/user/SimpleBizSupport
URL:https://baipa.org/event/promote-grow-on-youtube-august-8-2020/
LOCATION:Zoom Event
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200711T160000
DTEND;TZID=America/Los_Angeles:20200711T191500
DTSTAMP:20260409T042050
CREATED:20200625T122005Z
LAST-MODIFIED:20250515T005806Z
UID:10000279-1594483200-1594494900@baipa.org
SUMMARY:All About Bowker Identifier Services — July 11\, 2020
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements. Scroll down for details and to register. No afternoon workshop for this meeting.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nThe Many Faces of Bowker—Besides ISBNs\n\nRick Smith\, Product Manager Lead\, Identifier Services\n\n\nHave you ever wondered what Bowker does with all of that metadata we put in when we set up a title at myidentifiers.com after we have bought our ISBNs? And what else does Bowker offer in the way of services? \n\nCome get those questions answered and more. FYI: The BAIPA Programs Committee has had Bowker Identifier Services on our list of companies we wanted to hear from for years. We are looking forward to Rick’s presentation on July 11th. \n\n  \n\n\n\n\n\n\nAbout Our Speaker: Rick Smith\n \nRick is a Senior Product Manager with ProQuest (R.R. Bowker Identifier Services. \nConnect with Rick:\nEmail: Richard.Smith@bowker.com\nWebsite: myidentifiers.com
URL:https://baipa.org/event/all-about-bowker-identifier-services-july-11-2020/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2020/06/isbn-number-alt.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200613T160000
DTEND;TZID=America/Los_Angeles:20200613T220000
DTSTAMP:20260409T042050
CREATED:20200517T071831Z
LAST-MODIFIED:20250515T005809Z
UID:10000281-1592064000-1592085600@baipa.org
SUMMARY:Ebook Publishing and Marketing—June 13th
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before 9 PM. So you MUST register in advance in order to participate.\nScroll down to the bottom of this page for the list of available tickets.\nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 PM\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nThe Secrets to Ebook Publishing Success\nMark Coker\, Smashwords\n\n\nSmashwords founder Mark Coker returns to BAIPA to share 16 evergreen best practices for ebook publishing. Learn how to make your books more discoverable\, desirable\, and enjoyable to readers. Learn how to build your author brand and position your writing career for greater long term success. A great opportunity to learn fresh ideas to take your publishing to the next level. \nTakaways:\n1. Learn about the latest trends in ebook publishing.\n2. Learn how to make all of your books more discoverable\, desirable\, and enjoyable to readers.\n3. Learn some fresh ideas to breathe new life into your older books\, and achieve greater success with your upcoming books.\n4. Learn multiple autopilot marketing ideas you can implement once\, yet reap rewards for years to come.\n5. Learn how to build a stronger author brand. \n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nThe Book Launch:\nHow to Use Ebook Preorders and Presales to Sell More Books\nMark Coker\, Smashwords\n\n\nFor most authors\, the first few days of their book launch are their best selling days of the year\, after which sales decline. For indie authors\, most of those sales will be ebooks. In this session\, authors will learn how to use ebook preorders and ebook presales to maximize the success of their book launches. You’ll learn the important differences between preorders and presales\, and how each can be deployed to achieve your publishing objectives. You’ll learn how to use these exciting tools to increase the visibility and desirability of your book; how to turn a single book release date into multiple book launch events to reach more readers; and how to leverage the allure of presales to grow your author mailing list 365 days a year. The presales portion of the presentation will discuss Smashwords Presales\, a new first-of-its-kind\, patent-pending invention of Smashwords that was introduced this past December. Smashwords Presales can integrate with any publishing strategy\, even if you don’t yet publish with Smashwords. \nTakaways:\n1. Learn how to make your next book launch more successful.\n2. Learn why authors who do preorders sell significantly more books than authors who don’t.\n3. Learn how ebook preorders are different than ebook presales.\n4. Learn how ebook presales can help you turn fans into superfans.\n5. Learn why ebook presales are a new\, essential best practice.\n6. Learn how to grow your marketing platform with ebook preorders and presales. \n\n\n\n\nAbout Our Speaker: Mark Coker\nMark Coker founded Smashwords in 2008 to empower authors to self-publish and distribute ebooks. Today\, Smashwords has grown to become the world’s leading distributor of self-published ebooks\, representing over 140\,000 authors and small independent presses around the world that publish and distribute over 500\,000 books with Smashwords. Mark is an outspoken advocate for self-published authors\, a contributing columnist for Publishers Weekly\, and the host of the popular SMART AUTHOR podcast where he teaches evergreen best practices that help authors publish ebooks with pride\, professionalism\, and success. \nConnect with Mark:\nEmail: mc@smashwords.com\nWebsite: smashwords.com \nMark blogs at: blog.smashwords.com\nFollow Mark on Twitter @markcoker
URL:https://baipa.org/event/ebook-publishing-and-marketing-june-13th/
LOCATION:Zoom Event
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200509T160000
DTEND;TZID=America/Los_Angeles:20200509T220000
DTSTAMP:20260409T042050
CREATED:20200411T004308Z
LAST-MODIFIED:20250515T005810Z
UID:10000282-1589040000-1589061600@baipa.org
SUMMARY:Audiobook Production & Marketing
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on the Friday evening before the event\, between 8:45 and 9 PM. So you MUST register in advance in order to participate. \nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 PM\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nThinking Outside the “Audio-box”:\nHow to Use Audio to Expand Your Audience\nTips most people haven’t even thought about!\n\nBecky Parker Geist\, Pro Audio Voices\n\n\nThe audiobook industry keeps growing and changing. Get ready to expand the way you think about audiobook opportunities! Find out how to approach and implement your audiobook pre-production—and what that even means. Discover ways to market your audiobook from the inside out\, while creating an optimal listening experience for your audience. Learn how to leverage your audiobook to achieve your goals. Find out where the pitfalls are so you can avoid them. \nWhether you are considering audiobooks or not\, you’ll benefit from this outside the “audio-box” thinking. And if you’re planning to get your book into audio—you won’t want to miss this. \nTakaways:\n1. The opportunities that almost everyone producing audiobook miss.\n2. A new way to think about planning for your audiobook.\n3. How to make the key decisions about your audiobook production. \n\n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nAudiobook Marketing—Royalties and Beyond\nBecky Parker Geist\, Pro Audio Voices\n\n\nMost people getting an audiobook produced miss out on the most valuable aspects of marketing their audiobooks because they don’t have any idea of where the gold is. In this workshop\, we’ll dive into the details about how to successfully leverage and market your audiobook. Becky will share tips from the Audiobook Marketing Program to help you find the gold for your own audiobook. \nTakaways:\n1. Where and how to begin marketing your audiobook.\n2. How you can re-purpose your audiobook to get into podcasting.\n3. Multiple ways to drive traffic to your website from your audiobook.\n4. Considerations in setting your audiobook goals. \n\n\n\n\n\nAbout Our Speaker: Becky Parker Geist\nBecky Parker Geist is CEO of Pro Audio Voices and has been in the audiobook industry since 1981. Typically working with authors and publishers who are challenged in reaching their widest audience\, the Pro Audio Voices team provides audiobook production\, including complex and unusual projects\, and the Audiobook Marketing Program™ to help authors increase their impact. Committed to leadership\, Becky serves as President of BAIPA and a Chapter Leader of the Nonfiction Authors Association. As an audiobook publisher and producer\, Becky has produced and/or narrated hundreds of titles\, helping authors leverage their content through audio.\nBecky is the author of five titles\, including Audiobook Toolkit for Authors; Selecting a Narrator for Your Audiobook: Insider’s Guide to Choosing a Narrator You’ll Be Thrilled With!; Game Plan for Educators; and two children’s books: Rock-a-Bye Wiship and Grandmother Moon and Other Mother Stories: Book One (co-authored with Vlatka Herzberg). Her passion is to help great stories come alive! \nConnect with Becky:\nEmail: becky@proaudiovoices.com\nWebsite: proaudiovoices.com
URL:https://baipa.org/event/audiobook-production-marketing/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/audiobookiconblue-e1527548402557.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20200411T160000
DTEND;TZID=America/Los_Angeles:20200411T220000
DTSTAMP:20260409T042050
CREATED:20200228T072118Z
LAST-MODIFIED:20250515T005812Z
UID:10000283-1586620800-1586642400@baipa.org
SUMMARY:Managing Social Media
DESCRIPTION:BAIPA monthly meetings are now exclusively on Zoom\, at least until we get through this COVID-19 crisis. The Zoom links will be provided to you via email on Friday evening before 9 PM. So you MUST register in advance in order to participate. \nThe general meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15-1:00 PM\, and then our Afternoon Workshop. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n\n\nMORNING PRESENTATION:\nBuilding A Meaningful Social Community\nFor businesses\, events\, artists and more\n\nCeleste Bianca Winders\, Word Mice\n\n\nHaving a Facebook page or a Twitter account is not powerful enough just based on its existence. Social media accounts should have a voice\, they should build and connect community\, and that community should be led by you. \nThe community you build should also care about your business\, your organization\, your book or your art. Learn how to give your audience a reason to be there and more importantly a reason to stay and ENGAGE! \nTakaways:\n1. Learn how to build your audience over time\, and then how to inspire that audience to engage by building a community that is fun and meaningful.\n2. Understand why it is critical that your social media content is fun\, inspiring and conveys the messaging of your work and the intention behind your work.\n3. Learn the tools that help you manage your time on social media efficiently and not fall into the wormhole of the social universe. \n\n\nAbout Our Speaker: Celeste Bianca Winders\n \nWord Mice began in 2009\, created by Celeste Winders and Donna Hays in the Sonoma Valley\, CA. After the creation of a successful blog\, they discovered the joy and power in connecting and creating communities. Wanting to share the power of connection with others\, Word Mice was created. Donna and Celeste ever since\, have assisted businesses and organizations in building content that communities care about and helping them share their own stories online. \n  \nConnect with Celeste:\nEmail: help@wordmice.com\nWebsite: wordmice.com \n\n\n\n\n\n\nAFTERNOON PRESENTATION:\nInstagram for Authors—Grab Your Phone & Grow Your Tribe\nCat Smith\, Get Social with Cat\n\n\nInstagram for authors shouldn’t be scary! Sharing photographs is the fastest way to build that know-like-trust factor! In this short but packed discussion\, we’ll cover best practices\, how to stand out from the crowd\, and how to get personal without sacrificing privacy! \nTakaways:\n1. How to optimize your profile for success.\n2. How to properly utilize hashtags to reach new audiences.\n3. How to be strategic about your posting to get followers to know\, like\, & trust you. \n\n\n\n\n\nAbout Our Speaker: Cat Smith\n \nCat Smith is your local Social Media Butterfly. She helps busy REALTORS® and authors in the Bay Area with their social media and digital marketing needs. From digital ads or online presence audits to full digital marketing plans and management\, if it’s done online\, she’ll get it done for you! \n\n\nConnect to Cat:\nEmail: voices@catsmith.net\nWebsite: www.catsmith.net
URL:https://baipa.org/event/managing-social-media/
LOCATION:Zoom Event
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