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DTSTART;TZID=America/Los_Angeles:20250607T090000
DTEND;TZID=America/Los_Angeles:20250607T121500
DTSTAMP:20260521T095520
CREATED:20250510T151135Z
LAST-MODIFIED:20250603T031811Z
UID:10000229-1749286800-1749298500@baipa.org
SUMMARY:HYBRID MEETING: Audiobook Success Blueprint: Production\, Distribution & Marketing for Indie Authors
DESCRIPTION:We’re excited to announce another special hybrid meeting.\nPlease scroll down to the bottom of this page for member RSVP link and non-member ticket.\n\nREGISTRATION FOR IN-PERSON ATTENDANCE IS CLOSED.\nAs usual\, Zoom access will be sent out to all members and registered non-members by 9 PM Pacific on Friday\, June 6th\, so that people who cannot attend in person can join us.\n\n\nThe general meeting begins at 9 AM Pacific\, the panel presentation is at 11 AM Pacific\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nWhether you already have an audiobook or wish you did\, this program will provide you with the key information you need to make your audiobook investment a success.\n\n\n– Learn how to leverage your audiobook through a strategic pre-production process.\n– Find out how to launch and sell your audiobook to massively increase your royalties and retain control over your pricing.\n– Discover the secrets of increasing sales with promotions and discount codes.\n– Build your following and community by knowing how to develop and access your list of customers.\n– Get the inside scoop on new production and distribution options. \nAlready have an audiobook? Great! Discover how you can earn more\, regain control\, and guarantee yourself a return on your audiobook investment. New distribution opportunities mean an audiobook investment makes more sense than ever before. \nWe’ll go into detail on how to approach the decisions you face for both production and distribution. Join us for this juicy program on what’s happening in the audiobook world with BAIPA President and Founder and CEO of Pro Audio Voices Inc: Becky Parker Geist! \nKey Takeaways include: \n\nLearn how and where to earn the highest royalties from audiobook sales\nFind out what your production options are\, how those relate to cost and success\, and how to make related decisions\nDiscover tips for success for pre-production through distribution and marketing\nUncover pre-order options and launch strategies\n\n\n\n\n\n\nAbout Our Speaker: Becky Parker Geist\nBecky Parker Geist is the Founder & CEO of Pro Audio Voices and AMPlify Audiobooks\, President of BAIPA\, and host of the Audiobook Connection podcast. They typically work with rights-holders who have had some publishing success but may not be reaching their full potential. By producing\, distributing and marketing audiobooks and podcasts\, they create exceptional audio experiences to reach more people while providing the tools and higher royalties rights-holders deserve. Becky is also the author of six independently published books.\nBecky is a recipient of Inc Magazine’s 2025 Female Founders Award. She’s been published in IBPA’s The Independent and had articles written about her in Forbes online. She’s been the guest on many podcasts and had several articles published on this topic. \nConnect with Becky: Proaudiovoices.com \n  \n  \n 
URL:https://baipa.org/event/audiobook-success-blueprint-production-distribution-and-marketing-for-indie-authors-with-becky-parker-geist/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/05/BAIPA-graphics-4-2.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191012T160000
DTEND;TZID=America/Los_Angeles:20191012T220000
DTSTAMP:20260521T095520
CREATED:20190810T010107Z
LAST-MODIFIED:20250515T005821Z
UID:10000284-1570896000-1570917600@baipa.org
SUMMARY:Branding for Authors with Beth Barany
DESCRIPTION:General meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by a brief lunch break and then our Afteroon Workshop from 1–3 pm. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.\n\n MORNING PRESENTATION:\nBranding for Authors: The Essentials\n\nTo reach your readers\, lots of experts tell you to blog\, and use social media\, and send out newsletters. But you’d rather work on your next book. Marketing obligations are overwhelming. Where do you actually start?\n\n• How will anyone discover your book if you don’t take the time to create a sustainable marketing plan?\n• How can you launch and get support for your book?\n• How will anyone discover your book?\n\nYou’ve spent hours and hours\, maybe years on writing and polishing your novel.\n\nYou’ve uploaded it to all the vendors and waited for that first sale. But nothing.\n\nNo sales\, except maybe from your mother and best friend.\n\nYou realize you don’t even know what to say to get readers interested in buying your book.\n\nIf you’re planning to publish soon\, you need to know exactly what to say to get readers interested in your book.\n\nOr maybe it’s like this…\n\nYou’ve been publishing for a while but promoting feels like a black hole.\n\nYou’re doing everything\, but you have no strategy and no coherent message.\n\nYou post on Instagram\, Facebook\, Twitter\, Goodreads\, etc. and are so tired you don’t have time to write the next book because you’re promoting all the time and constantly trying to figure out what to say next. I get it.\n\nThat’s why Beth Barany created this workshop. So when you work through the foundations of branding and marketing\, you can gain clarity\, peace of mind\, and map out a plan of action.\n  \nThe Branding For Authors workshop is for self-published or traditionally published authors preparing to launch their books into the world.\nOver 250 students have used this method to build their marketing foundation. \n\n\n\n\nWe’ll cover the importance of: \n• A one-sentence branding statement and how it can help you spread the word about your book\n• Your author bio that carries the message about your book and your mission\n• A mailing list so that you can cultivate a community\n• Launch campaigns to reach your best readers\n• A sustainable promotional content plan to fit your life and your brand \n\n\n\n\n\n\n\n\nAFTERNOON WORKSHOP\nFoundation of Your Author Branding:\nCraft Your Author Branding Statement\nMany authors think that book promotions are about giving away tchotchkes — like bookmarks\, key rings\, coffee mugs\, and the like — to get attention for their books. But actually\, book promotions start with one of the most powerful yet overlooked methods to promote your books to your readers: what you actually say. Word of mouth still sells more books than any other promotional tool out there. And aspiring authors: You can use this tool now. Promotions for your author career begins now. \nIf you just state what you write in a way that generates curiosity\, then you can get more people engaged with what you write. Ultimately\, they will become your avid fans and book buyers. Bonus: All on a zero budget! \nWhat if you could you share what you write in one sentence and immediately know if your listener was curious\, or not? Because once a potential reader is curious and wants to know more\, then you can ask for her email for your newsletter list (you have one\, right?)\, or if appropriate\, invite her to your online home of choice (blog\, website\, Facebook page\, etc.) So\, how do you generate curiosity? You learn to talk about your story in a compelling and interesting way. You create an Author Branding Statement. \nThere are four ingredients to constructing this concise\, one-sentence description of your book. The goal of this workshop is for you to design a statement that easily rolls off your tongue\, and answers the questions we get at meetings\, conferences\, parties and even in the grocery store checkout line: “What do you write?” \nNail down the four ingredients to create your Clear Message: \n• Your genre\n• Your audience\n• Your audience’s desired result or experience: what they want\n• Your intended action upon your readers \n\nAbout Our Speaker:  Beth Barany\n \nMaster NLP Practitioner\, workshop leader\, and certified creativity coach for writers\, Beth Barany runs Barany School of Fiction. This online school offers a full suite of courses designed to help genre fiction writers experience clarity and get writing\, so they can revise and proudly publish their novels to the delight of their readers. She’s also the author of books for writers. The latest is Plan Your Novel Like A Pro\, co-written with her husband\, thriller writer Ezra Barany. Beth also writes magical tales of romance\, mystery\, and adventure that empower women and girls to be the heroes of their own lives. She is the award-winning author of Henrietta The Dragon Slayer and the acclaimed paranormal romance author of the Touchstone series. She’s currently at work on a science fiction mystery series due out in 2020. \nConnect with Beth via her blog\, Writer’s Fun Zone: https://www.writersfunzone.com/blog/\nOn Twitter: @Beth_Barany\nOn Facebook: https://www.facebook.com/bethbarany\nOn Instagram: https://instagram.com/bethbarany/
URL:https://baipa.org/event/branding-for-authors-with-beth-barany/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2019/08/coffee-2306471_640.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190914T160000
DTEND;TZID=America/Los_Angeles:20190914T220000
DTSTAMP:20260521T095520
CREATED:20190625T063033Z
LAST-MODIFIED:20250515T005822Z
UID:10000285-1568476800-1568498400@baipa.org
SUMMARY:Launch Your Book Like a Pro
DESCRIPTION:Featuring Stephanie Chandler \nGeneral meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:15 pm-3 pm. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\nMORNING PRESENTATION:\nLaunch Your Book Like a Pro: Sell More Books with Beta Readers\, Pre-Sale Campaigns\, and Amazon Ads\n\n\nMany writers publish their books without realizing how important it is to have a marketing plan ready before the book is released into the wild. Avoid this mistake with your next book by planning a launch campaign that gets big results. \nIn this content-rich presentation\, you will learn how to:\n\nOptimize your book sales on Amazon.\nEnlist a group of beta readers to generate feedback\, buzz and reviews.\nAssemble your launch team and set them up for success.\nMake your print and ebook editions available for pre-order weeks before your book is officially released.\nFollow essential steps to launch your book with as much fanfare as possible.\nInvest in Amazon ads to get more exposure\, and then earn back your investment over and over again.\nKeep the momentum going after the launch is over.\n\nWhen you invest time preparing for a successful book launch\, you give your book a great head start. This enlightening presentation is loaded with real-world examples and proven DIY strategies to help you sell more books! \nBring a bag lunch and stay for our casual gathering between sessions.\nThen join us for an in-depth workshop with marketing expert Nolan Lowry. \n\nAFTERNOON WORKSHOP WITH\nNOLAN LOWRY\, MARKETING COACH\nIn marketing\, so many of us forget to share why we’re doing what we do. What the impact is that we want to make on the world. We need to build our marketing foundation to scale our audience and grow our author platform. \nWhen thinking about how we marketing ourselves and our books there are a few things that are vitally important to communicate. Ask yourself some questions: \n\nWhat is your why (why do you get up in the morning and do what you do)?\nWhat are your Core Values?\nWhat is your Mission with your publishing projects?\nWhat is your Vision?\nWhen you’re no longer on the planet\, what impact have you made on those you touched?\n\n  \nAbout Our Speakers\nStephanie Chandler is the author of several books including The Nonfiction Book Publishing Plan and The Nonfiction Book Marketing Plan. She is CEO of NonfictionAuthorsAssociation.com\, a vibrant educational community for writers\, and NonfictionWritersConference.com\, a traditional conference experienced conducted entirely online since 2010. A frequent speaker at business events and on the radio\, she has been featured in Entrepreneur\, BusinessWeek\, and Wired magazine. \n  \n  \nNolan Lowry is the founder and CEO of Resonate Digital\, a Petaluma based digital marketing firm. Resonate works with clients locally and nationally. Some you may have heard of are Clover Sonoma\, Oilstop\, Rain/X and HP. Nolan also trains and mentors small business owners (like authors) and people in marketing roles to use the power of digital marketing to grow their businesses and make a difference in the world. \n 
URL:https://baipa.org/event/launch-your-book-like-a-pro/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2019/06/Nonfiction-Writers-Conference.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190810T160000
DTEND;TZID=America/Los_Angeles:20190810T220000
DTSTAMP:20260521T095520
CREATED:20190614T063408Z
LAST-MODIFIED:20250515T005825Z
UID:10000287-1565452800-1565474400@baipa.org
SUMMARY:Help Your WOW Target Audience Find You and Stay with You
DESCRIPTION:Steve Napolitan\nGeneral meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements\, followed by our informal lunch gathering from 12:30 pm-3 pm. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session. Then come back to this page. There is a Member login link in the upper right corner of the site.\nMORNING PRESENTATION:\nHelp Your WOW Target Audience Find You and Stay with You\n\n\nSo often we feel like we have to try to appeal to everyone out there\, to figure out the magical combination of keywords that will get our books found on Amazon and elsewhere. We struggle to find the tactics that will sell more books – promotions\, giveaways\, contests\, social media\, press releases\, presentations… and the list goes on. We’ve heard about super fans – but how do we find them and what do we do with them once they have found us? What if someone could show you how to figure out how to find your WOW fans and to keep them with you? \nStop guessing and start knowing what works. Turn book marketing into business growth – and take your business as an author further by continuing the journey for your audience. Steve will teach you the proven 3-step process he used to successfully attract more of his audience\, gain more WOW clients\, increase revenue and\, most importantly\, have a WOW life. This may be especially valuable for authors of nonfiction who have additional books\, products or services to offer\, but fiction authors will certainly benefit as well. \nTruly Capture your WOW Audience\nThe best part of this system is it is simple. If you follow the steps that Steve lays out in this talk\, you will be able to grow your business while gaining more of the life you want. Gain exponential growth while enjoying life the way you want to. \n\n\n\n\nActionable Takeaways\nLearn:\n\nHow to DESIGN your publishing business or your career so that it allows you to create a solid BRAND foundation while achieving your desired lifestyle.\nHow to BUILD your business with the right BRAND message so that you attract your WOW audience.\nHow to SHARE your books and business so you can consistently attract WOW clients.\n\n\n\n\n\nNO AFTERNOON WORKSHOP\nInstead\, everyone attending the morning session is welcome to bring a bag lunch and stay for a casual gathering with discussions around the tables. We’ll provide some conversation starters at each table in case they’re helpful\, but you probably won’t need them. This is a chance to hang out informally with your BAIPA friends and colleagues. Discuss the morning presentation\, what you’re each working on\, or pick the brains of your community around some problem or challenge or opportunity. There will be no formal afternoon workshop\, but there will be a reason to stick around for a bit\, relax and socialize. \nAbout Our Speaker\nSteve Napolitan is a #1 international bestselling author and an award-winning marketer. He has made millions for his clients and has worked with companies such as Apple\, Intel\, Charles Schwab\, and Nestle. Steve is a dynamic speaker who leaves audiences with “an impact on their life and actionable items to run with”.
URL:https://baipa.org/event/help-your-wow-target-audience-find-you-and-stay-with-you/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/AdobeStock_167765158-Target-e1560483385374.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190713T160000
DTEND;TZID=America/Los_Angeles:20190713T220000
DTSTAMP:20260521T095520
CREATED:20190606T051501Z
LAST-MODIFIED:20250515T005827Z
UID:10000288-1563033600-1563055200@baipa.org
SUMMARY:Best Practices with KDP and IngramSpark
DESCRIPTION:Ruth Schwartz\, Book Midwife and Self-Publishing Consultant\n(General meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements)\, followed by our informal lunch gathering from 12:15 pm-3 pm. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member Log in link in the upper right corner of the site.\nMORNING PRESENTATION:\nBest Practices with KDP and IngramSpark—an Overview\n\n\nHow to get the most self-publishing juice out of using both KDP and IngramSpark efficiently and in the right order.\nWith all of the changes with CreateSpace closing down and KDP now incorporating both print and Kindle edition publishing\, there are a number of things to watch out for as well as the best practices for setting up your book on KDP. And then there are some key issues to take into account with IngramSpark.\nEven if you are just starting this process\, you will hear about the basics of getting started on your self-publishing path. \n\n\n\n\nAt this session\, you will learn: \n• How to set your book up on KDP\, and why to do the paperback edition first\n• How KDP makes it easy to add your Kindle edition once the paperback is all set up\n• Ordering proofs from KDP and how the process works\n• Why set your book up with IngramSpark—and why you may not need to bother\n• How to be free of paying any fees with setting your book up on IngramSpark\n• and much more! \n\n\n\n\n\n\n\nAFTERNOON WORKSHOP\nDiving Deeper into KDP and IngramSpark\nIn the afternoon session\, Ruth will walk you through\, step-by-step\, how to set a book up with both KDP and IngramSpark\, as well as allowing for an extended Q&A segment so that you get your questions answered. \n• Learn how to take advantage of best practices around an effective KDP book description\, including some simple html coding to create a larger headline\, bold type\, and separate paragraphs.\n• Find out the latest on listing your keywords in your KDP title setup.\n• See how KDP/Amazon has made improvements around uploading revised files (from the old CreateSpace days).\n• Using the KDP and IngramSpark tools that will tell you how much it will cost to print your book with both companies. \nAbout Our Speaker\nAs a Book Midwife\, Ruth helps self-publishing authors get clear about the steps needed to turn out a professional book that looks as good as anything coming from a traditional publisher. Ruth helps authors get past the stuck places\, getting through the decision-making and design process quickly\, birthing their books with ease. \nShe works with authors to turn finished manuscripts into finished books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale. \nRuth brings over 40 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 120 independently-published books since 2012 when print on demand technology enabled the current indie publishing revolution.
URL:https://baipa.org/event/best-practices-with-kdp-and-ingramspark/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2016/09/books.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190608T160000
DTEND;TZID=America/Los_Angeles:20190608T191500
DTSTAMP:20260521T095520
CREATED:20190508T112036Z
LAST-MODIFIED:20250515T005828Z
UID:10000289-1560009600-1560021300@baipa.org
SUMMARY:Super Sleuthing: Internet Research Secrets Everyone Should Know
DESCRIPTION:Geri Spieler\, Silicon Valley Freelance Writer\n(General meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements)\, followed by our informal lunch gathering from 12:15 pm-3 pm. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member Log in link in the upper right corner of the site.\nMORNING PRESENTATION:\n\n\nHow do you start your research process? What words do you use to find information?  Do you know how to gauge when a website is genuine?\nIn this presentation\, Geri will introduce the methods that combine the main topics of “Online Research Methods” that are designed to include several methodologies to equip you with the skills and tools to prepare you to find real information and be able to discern if is reliable.\nIn this session you will learn:\n• How to create better keyword and word-phrase Google searches using search strings\n• How to avoid “Disambiguation.”\n• What is the “Deep Web” and how it can help the research process?\n• List of Deep Web search engines and databases.\n• What is the difference between search engines\, metasearch engines\, directors and portals and how can knowing that help my research?\n• How to avoid “Filter Bubbles.”\n• What are invisible websites and why can’t we use them?\n• Is people-search ethical? How can we use it for our purposes?\n• We will perform a search process together. \nNO AFTERNOON WORKSHOP\nInstead\, everyone attending the morning session is welcome to bring a bag lunch and stay for a casual gathering with discussions around the tables. We’ll provide some conversation starters at each table in case they’re helpful\, but you probably won’t need them. This is a chance to hang out informally with your BAIPA friends and colleagues. Discuss the morning presentation\, what you’re each working on\, or pick the brains of your community around some problem or challenge or opportunity. There will be no formal afternoon workshop\, but there will be a reason to stick around for a bit\, relax and socialize. \nAbout our Morning Speaker\nGeri Spieler is a journalist and investigative reporter. She has written for the Los Angeles Times\, San Francisco Chronicle\, Forbes and as a Research Director for Gartner\, a global technology advising company and is a regular contributor to Truthdig.com\, an award-winning investigative reporting website. While at Phillips Publishing in Washington D.C.\, she edited two technology newsletters\, Electronic Data Interchange and the founder and editor of Electronic Commerce News. Her work for Phillips led to an assignment as a Research Director and Analyst for the Gartner Group\, an international technology advising company. She is a reviewer for the New York Journal of Books\, member of National Book Critics Circle\, Society for Professional Journalists and member of the Internet Society. She was also a signature blogger for the Huffington Post. Geri graduated from the University of California at Los Angeles with a degree in English. She is past president and member of the San Francisco/Peninsula Branch of California Writers Club\, conference director of the Jack London Writers Conference and board member of NorCal\, a consortium of Northern California CWC branches. www.gerispieler.com
URL:https://baipa.org/event/super-sleuthing-internet-research-secrets-everyone-should-know/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2015/12/clipart-computer-computer-clip-art-10.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190511T160000
DTEND;TZID=America/Los_Angeles:20190511T220000
DTSTAMP:20260521T095520
CREATED:20190413T005722Z
LAST-MODIFIED:20250515T005830Z
UID:10000290-1557590400-1557612000@baipa.org
SUMMARY:Selling Your Book as Part of a Course\, Workshop or Presentation
DESCRIPTION:Presenting David Cook for our Morning Presentation and Deborah Myers for the Afternoon Workshop\n(General meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements)\, followed by our afternoon workshop from 1:00 PM-3 PM. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member Log in link in the upper right corner of the site.\nMORNING PRESENTATION:\nDavid Cook\,  Author of Build Your Dream House for a Song\,\nmarketed his book in an unconventional way\, and he continues to do so.\nDavid teaches a class at community colleges and adult education programs\, and he doesn’t have a teaching credential—that’s the beauty of these programs. You can teach a class on pretty much any subject and often you can make your materials a mandatory purchase by anyone wishing to take your class and learn what you have to offer. The list of subjects is endless. David will help you get started in this lucrative and unconventional way of selling your book. He has sold thousands of copies of his book\, Build Your Dream House for a Song at full retail with an incredible $15 profit on each book sold. David is also a former BAIPA President. Come and learn from a seasoned pro how you can do the same. \n  \nAbout our Morning Speaker\nDavid Cook \nDavid Cook was born in London\, England and lived there with his mother\, sister\, two aunts and grandmother until the age of thirteen\, at which time his mother took him and his sister to Australia to meet their father. At the age of eighteen\, David’s drive for adventure prompted him to leave Australia. He borrowed five dollars\, left a note for his mother and boarded a Swedish ship for places unknown. It wasn’t until he was on the high seas that David asked where the ship was bound. After stops in several ports\, he arrived at the ship’s final destination\, which was San Francisco\, California. He never looked back\, settled there and is the proud father of two beautiful and accomplished daughters\, Emily and Elizabeth. \nWhile working full time as a television salesman\, David and his wife took advantage of the burgeoning California real estate market. They bought and sold several houses and dabbled a little in DIY before that was trendy. Then they bought a vacant lot and had a contractor build a house\, which they immediately sold. That experience awakened something in David; an idea he became extremely excited about. He wanted to build his own house! \nHe began to investigate the possibilities. He enrolled in classes about various topics around owner building\, knowing that his dream could come to fruition. Quickly following his studies\, David and his wife purchased a larger property. This was it! He was going to build a house with his own hands. Using their small business to help finance the effort\, David and Marcia worked out the details and David started materializing his dream. Marcia ran the business while David took over many of the responsibilities of raising their young daughters and building the house while the children were in school. \nAfter completing his house David wrote a book\, Build Your Dream House for a Song\, so that he could share his experience of bringing his vision to life. The book documents his progressive and imaginative thinking and the joy of building a simple but beautiful house for pennies on the dollar. Based on his book\, David created a seminar that he taught for the next ten years\, “How to Build Your Dream House for a Song” at colleges around the country. His book is now in its fifth edition and is also available in Spanish. \nDavid wants to make a TV show to illustrate how a beautiful\, incredible and “Green” house can be built for very little money using his forward-thinking techniques. This show will inspire people everywhere to do the same\, to be empowered\, to be independent and to live the life they would like without having the mortgage yoke around their neck for thirty years. \n  \nAFTERNOON WORKSHOP\nDeborah Myers has taken her Easy Self-Help Acupressure content and turned it into multiple formats: video/book packages\, workshops\, presentations\, and trainings\, including her manuals and books as part of these deliverables.\nNo matter if you have a non-fiction or fiction book\, it’s possible to create a class or presentation around the content and include the book as part of the event. During the first hour\, Deborah will show you how she created programs that included her books\, starting from her first workshop manual through her Easy Self-Help Acupressure video/book packages. She will also speak to the importance of looking to your audience\, your target markets and finding out what they want from you. After you truly talk and listen\, then you create what will meet their needs. Keep in mind that you can have multiple audiences\, and you can turn your content into multiple products for those different audiences. \nDuring the second hour\, Deborah will lead the participants in a series of 10-minute brainstorming sessions for those present who want to look at how to sell their book and content in new ways. We can accommodate five authors (first-come\, first served)\, allowing for some intro and wrap-up time\, so if you want one of these slots\, please provide the info requested as part of the workshop registration. You MUST register in advance for the afternoon workshop in order to qualify for one of these brainstorming slots. \nDeborah will also be emailing every participant the ebook edition of her Easy Self-Help Acupressure for Grown-Ups book. \nAbout our Afternoon Workshop Leader\nDeborah Myers \nDeborah is a Certified Acupressurist and Jin Shin Jyutsu Practitioner and has been helping clients since 1995 to discover how to more easily become who they want to be physically\, emotionally and mentally. In her private practice\, she assists individual clients in their search for stress reduction\, pain relief\, and healing. \nDeborah is passionate about empowering others to live a balanced\, healthy lifestyle. She is committed to teaching others how they can be partners with their own bodies by utilizing self-help energy balancing techniques. Her workplace wellness programs are bringing success and vitality to many businesses. She has written a go-to energy first-aid manual that explains the energy points of Jin Shin Jyutsu\, an ancient form of Japanese acupressure. \nDeborah is dedicated to helping young people discover how to be healthier\, happier and more productive at home and in the classroom. Kids\, parents\, and teachers are finding that the program helps to increase clarity and focus\, reduce anxiety\, balance emotions\, increase mindfulness\, foster pleasant learning experiences and enhance daily activities. To make it even more appealing and fun\, Deborah created an animated video of the Daily Clean Your House Flow®\, a nine-step self-help acupressure flow. She has written three guidebooks that are perfect complements to the six-and-a-half minute animated video and offer clear explanations and colorful illustrations. \nThrough healing sessions\, coaching\, workshops\, workplace wellness programs and her Easy Self-Help Acupressure video and books\, Deborah has helped thousands of people of all ages discover how they can easily attract what they want in their lives and have health at their fingertips.
URL:https://baipa.org/event/selling-your-book-as-part-of-a-course-workshop-or-presentation/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/gif:https://baipa.org/wp-content/uploads/2016/01/Book-Marketing.gif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190406T160000
DTEND;TZID=America/Los_Angeles:20190406T220000
DTSTAMP:20260521T095520
CREATED:20190320T040719Z
LAST-MODIFIED:20250515T005831Z
UID:10000291-1554566400-1554588000@baipa.org
SUMMARY:The Business Side of Self-Publishing and Writing
DESCRIPTION:Helen Sedwick\, Author and Attorney\n(General meeting begins at 9 am\, speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements)\, followed by our informal lunch gathering from 12:15 pm-3 pm. Scroll down for details and to register.\n(Please note that this event is on April 6\, not April 13\, the date it was originally scheduled for.)\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member Log in link in the upper right corner of the site.\nMORNING PRESENTATION:\nConquer the Business Side of Self-Publishing and Writing: DBAs\, EINs\, LLC\, 1099s\, and more explained by attorney and writer\, Helen Sedwick\,  author of Self-Publisher’s Legal Handbook\nWhy operate your writing as a business? \n\nYou’ll have more time for writing. You’ll save yourself hours of frustration digging through piles trying to find information.\nYou’ll be ready for success. As your sales increase\, you will be prepared to measure and manage that growth.\nYou’ll avoid losses. If you have a better handle on cash flow\, you’ll know when your expenses are getting too far ahead of your income.\nYou’ll know what works. If you have a method of tracking sales\, you’ll know which marketing efforts paid off and which were a bust.\nYou’ll avoid mistakes\, like forgetting to collect and pay sales tax or to deliver 1099s to freelancers.\nYou’ll save on taxes. If you operate your writing venture as a business\, you are more likely to be able to deduct writing expenses from your non-writing income and reduce your tax bill.\nYou’ll feel more legit. If you don’t treat your writing as a legitimate business\, then no one else will\, particularly the IRS.\nYour heirs will thank you. If you are hit by the proverbial bus\, your heirs will appreciate your organization.\n\nParticipants will learn the basics of setting up their businesses\, including obtaining EINs\, resale certificates\, business licenses\, and DBAs. I’ll cover tools to make tracking income\, expenses\, and taxes easier. I’ll explain how to make sure freelance agreements give writers the rights they need. I’ll discuss when business plans make sense and will explore options for financing the book. \n\nNO AFTERNOON WORKSHOP\nInstead\, everyone attending the morning session is welcome to bring a bag lunch and stay for a casual gathering with discussions around the tables. We’ll provide some conversation starters at each table in case they’re helpful\, but you probably won’t need them. This is a chance to hang out informally with your BAIPA friends and colleagues. Discuss the morning presentation\, what you’re each working on\, or pick the brains of your community around some problem or challenge or opportunity. There will be no formal afternoon workshop\, but there will be a reason to stick around for a bit\, relax and socialize. \nAbout our Morning Speaker\nHelen Sedwick \nAuthor and University of Chicago Law School graduate\, Helen Sedwick has represented small businesses and entrepreneurs for 30 years. Her self-published historical novel Coyote Winds has earned five-star reviews from ForeWord Reviews and is an IndieBRAG Medallion Honoree. Publisher’s Weekly lists her Self-Publisher’s Legal Handbook as one of the top five resource books for independent authors. Helen’s blog coaches writers on everything from saving on taxes to avoiding scams.
URL:https://baipa.org/event/the-business-side-of-self-publishing-and-writing/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2019/03/Helen-head-shot-02-small.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20181013T160000
DTEND;TZID=America/Los_Angeles:20181013T220000
DTSTAMP:20260521T095520
CREATED:20181002T092420Z
LAST-MODIFIED:20250515T005853Z
UID:10000293-1539446400-1539468000@baipa.org
SUMMARY:[PAST EVENT] How to Make Facebook Actually Work for Authors
DESCRIPTION:A Day with\nJohn Sames\,\nOnline Marketing Consultant\n (General meeting begins at 9 AM\, speaker presentation is at 11 AM\, after Q&A\, networking time\, introductions & announcements). Then afternoon workshop from 1-3 PM. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.\nMORNING PRESENTATION:\nHow to Make Facebook Actually Work for You\nJohn will show you how you can effectively use the tools on Facebook to build your author platform and market your book. \n\nHow to do an effective Facebook posting\nBoosting Facebook posts to increase your audience\nFacebook Advertising step by step\n\n  \nAFTERNOON WORKSHOP (1-3 PM):\nDown the Rabbit Hole—Facebook Ads\nThis is a hands-on workshop where John will guide you through the maze of building an effective marketing campaign on Facebook. Bring your laptop and we’ll take you through the process of creating ads on Facebook step by step. \nAbout the Speaker\nJohn Sames\, CEO Sames Digital Marketing \nJohn Sames is an Online Marketing Consultant who helps small to medium-sized business owners and professionals leverage the Internet to grow their business.
URL:https://baipa.org/event/past-event-how-to-make-facebook-actually-work-for-authors/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2017/03/digital-marketing-1792474_1280.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180811T160000
DTEND;TZID=America/Los_Angeles:20180811T220000
DTSTAMP:20260521T095520
CREATED:20180529T014913Z
LAST-MODIFIED:20250515T005900Z
UID:10000296-1534003200-1534024800@baipa.org
SUMMARY:[PAST EVENT] August event: Best Practices for Author Websites
DESCRIPTION:A Day with\nJane Friedman\,\nPublishing Expert\n (General meeting begins at 9 AM\, speaker presentation is at 11 AM\, after Q&A\, networking time\, introductions & announcements). Then afternoon workshop from 1-3 PM. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.\nMORNING PRESENTATION:\nLearn how to better design and optimize your author website to support both book sales and your long-term career\nWhether your website is one day old or ten years old\, you want to make sure the resources you’ve put into your site will pay off with more sales and more opportunities for your career. Learn about best practices for design and content\, the most important areas to focus on (what do visitors see first or most often—and how can you take advantage of that?)\, and valuable search engine optimization strategies to help grow readership. \n\nLearn how to improve the design and impact of your website’s homepage—do you have the key elements accounted for?\nAvoid the biggest website mistakes that sabotage effectiveness.\nUnderstand the basics of search engine optimization (no technical knowledge required) and how SEO can help your visibility to your target audience.\n\n  \nAFTERNOON WORKSHOP (1-3 PM):\nThe Magical Marketing Trifecta: Author Website + Email Newsletter + Social Media\nMost published authors have some kind of online presence\, including a website and email newsletter or Facebook page\, but they don’t have a clue what it means to develop a cohesive content strategy that uses them all. For writers who want to see their online activity pay off\, then it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. This session will look at key strategies and principles for using your website\, online writing (blogging)\, email\, and social media in concert with each other to better reach and engage readers\, both new and old. \n\n Learn how to better optimize your branding and messaging in an online environment\, and use the language of readers to help your efforts.\nGain insight into the best practices of online writing\, especially headline writing\, and how to get attention for what you write and post online.\nLearn how to quantify your activity on social media\, analyze its impact\, and make the best choices for the short term and long term.\nAvoid common email marketing mistakes and how to better engage the subscribers you have (and get new ones).\n\nAbout the Speaker\nJane Friedman has 20 years of experience in the publishing industry\, with expertise in digital media strategy for authors and publishers. She’s the co-founder of The Hot Sheet\, the essential publishing industry newsletter for authors\, and has previously worked for F+W Media and the Virginia Quarterly Review. She has been interviewed and featured by NPR\, PBS\, CBS\, The Washington Post\, the National Press Club and many other outlets; and her speaking engagements have taken her around the world to Germany\, Switzerland\, Italy\, Canada\, Mexico\, Dubai\, and the Caribbean. \nIn addition to being a columnist with Publishers Weekly and a professor with The Great Courses\, Jane maintains an award-winning blog for writers at JaneFriedman.com. Jane has delivered keynotes and presentations on the digital era of authorship at major industry events\, including the Writer’s Digest annual conference\, The Muse & The Marketplace\, Frankfurt Book Fair\, BookExpo America and Digital Book World. She’s also served on panels for the National Endowment for the Arts and the Creative Work Fund\, and has held positions as a professor of writing\, media\, and publishing at the University of Cincinnati and University of Virginia. In collaboration with The Authors Guild\, she wrote The Authors Guild Guide to E-Publishing. \nJane’s newest book is The Business of Being a Writer (University of Chicago Press\, 2018). \nQuestions about registration: Please reach out to events@baipa.org.
URL:https://baipa.org/event/past-event-august-event-best-practices-for-author-websites/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/websitemarketing.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180729T180000
DTEND;TZID=America/Los_Angeles:20180730T000000
DTSTAMP:20260521T095520
CREATED:20180707T070044Z
LAST-MODIFIED:20250515T005855Z
UID:10000294-1532887200-1532908800@baipa.org
SUMMARY:[PAST EVENT] Amazon Sales Machine Workshop: How To Optimize Amazon To Sell More Books
DESCRIPTION:Get to the Next Level of Writing & Publishing\nIf you’re a writer or indie author who wants to up your game\, this is the place to be! Sponsored by Bay Area Independent Publishers Association\, and led by Daniel Hall and Becky Parker Geist\, this workshop is an opportunity to bring your laptops\, roll up your sleeves\, and get the hands-on mentoring guidance you need to take you\, your writing\, and your publishing projects to the next level. \nWorkshop Leaders\nDaniel Hall \nDaniel Hall is a publisher\, author\, speaker\, consultant and coach who is noted by media for creating the Real Fast training programs that aid trainers\, authors\, coaches\, speakers and consultants. \n  \n  \nBecky Parker Geist \nBecky Parker Geist is an audiobook producer\, author\, speaker\, actor\, coach\, President of BAIPA\, and owner of Pro Audio Voices\, serving clients internationally with exceptional audiobook production and marketing. \n  \n  \nSchedule for the Day\n11:00 am – Welcome and introduction \n11:10 am – Write Faster & Better: This Workshop Will Transform Your Writing Speed Forever \n12:00 Noon – Amazon Copywriting To Sell Books \n1:10 pm – Bring Your Own Working Lunch (We’ll continue working on your copy) \n2:00 pm – Audiobooks are booming! How can you take advantage of that? \n3:00 pm – Monetizing Your Amazon Author Central Page \n3:45 pm – How To Run Profitable Amazon Ads To Sell More Books \n4:15 pm – AMS Ad set up and buyer keyword research workshop \n5:00 pm – Adjournment & concluding remarks
URL:https://baipa.org/event/past-event-amazon-sales-machine-workshop-how-to-optimize-amazon-to-sell-more-books/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/07/amazon-logo-vector-png-amazon-logo-amazon-logo-1659.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180714T160000
DTEND;TZID=America/Los_Angeles:20180714T220000
DTSTAMP:20260521T095520
CREATED:20180529T010449Z
LAST-MODIFIED:20250515T005902Z
UID:10000297-1531584000-1531605600@baipa.org
SUMMARY:[PAST EVENT] July Event: The Essentials of Audiobooks
DESCRIPTION:Becky Parker Geist \nSpend the Day with\nBecky Parker Geist\,\nFounder and Owner of Pro Audio Voices\n (General meeting begins at 9 AM\, speaker presentation is at 11 AM\, after Q&A\, networking time\, introductions & announcements). Then afternoon workshop from 1-3 PM. Scroll down for details and to register.\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.\nMORNING PRESENTATION:\nWhat You Need to Know to Make Sound Decisions About Audiobooks: Whether to Do Them\, How to Do Them\, How to Leverage Them for Success\nAudiobooks have been the fastest growing segment of the publishing world for years now\, and with so many great titles available in this format\, many people have switched over to audio as their primary way of consuming book content. Authors who do not have their book in audio are missing out on an expanding segment of their audiences. \nBut where do you begin? What do you need to know to get started? We’ll discuss the essentials of what you need to know in order to make sound decisions about your audiobook – whether to go for it and what to do when you’re ready to get it done. \nWe’ll answer questions such as: \n\n\nHow expensive is it? \n\n\nWhat is the process like? \n\n\nHow do you market the audiobook once you have it? \n\n\nCan having the audiobook help your other book sales? \n\n\nWhat if you have some other business/career/services/products you are using your book to help promote? \n\n\nWhat if you have visuals in your book (photos\, charts\, illustrations)? \n\n\nIs audio appropriate for children’s books? \n\n\nWhat are the royalty structures? \n\n\nWhere will my audiobook be available for sale? \n\n\nCan I get it into the libraries? \n\n\nDo I need to have CD sets made? \n\n\nWhat makes for a great audiobook? \n\n\nHow do listeners make audiobook selections? \n\n\nShould I narrate the book myself or have a professional do it? \n\n\nYou’ll also have the opportunity to ask your specific questions about audiobooks and get answers from an expert who has been in the audiobook industry since 1981 and runs her own very successful audiobook production company\, Pro Audio Voices. \nWhether you have not even started thinking about audiobooks or you’ve already delved into the audiobook world\, this presentation will provide valuable information about the audiobook process\, decisions regarding audiobook preparation and production\, and marketing your audiobook. \n\nSteps to take in preparation for audio\nWhat the audiobook production process involves\nKey ways to leverage your audiobook for success\nHow to guide your audiobook production process\n\n  \nAFTERNOON PRESENTATION (1-3 PM)\nFirst Steps Into Audiobooks: Diving Deeper\nReady to take your first or next steps in the audiobook process? We’ll dive deeper to answer your specific questions & get you started on your next steps toward audiobook production and/or marketing. \nWhether you are just getting started in the audiobook world or already have an audiobook but have not figured out how to market it\, this workshop will provide information and tools to help you along the way. We’ll address your specific questions and dive deeper into the ways and means of production and marketing. \nMany authors aren’t even sure what questions to ask when just getting started. Hearing the questions others have\, as well has having an in-depth introduction into the process helps make things clearer. Many wonder whether they should really incur the expense\, and if it will pay off – we’ll address those questions – and the answer will not be the same for everyone. \nWe’ll look at what to do when you have a more complex audiobook project such as when you have: \n\n\nvisual elements that are important for the listener to understand \n\n\nmultiple narrative voices \n\n\na screenplay or dramatic script \n\n\nsongs in the context of the book \n\n\nexercises that you want your listeners to do in the moment or later on \n\n\nFor children’s authors in attendance\, we’ll cover how to create a thoroughly engaging audiobook edition of your book. \nThis workshop will be like having an audiobook mentor for 2 hours\, to help you get started on your path towards audiobook success. \n\nFind out how long your audiobook would be\, likely retail cost\, and royalties for your audiobook\nHow to treat complex elements of your book\nMusic and sound effects: find out if they are they appropriate for your book and why\nHow to specifically use the best marketing tools for audiobooks\n\n  \nAbout the Speaker\nAn audiobook narrator and producer with over 36 years of experience in the audiobook industry\, Becky Parker Geist is the founder and owner of Pro Audio Voices and over her career has narrated hundreds of titles spanning virtually every genre. She fell in love with narrating audiobooks in 1981\, when she began narrating for Library of Congress after receiving her M.F.A. in Acting.  \nAs a theatre professional\, Becky has performed internationally and works bi-coastally in New York (Off Broadway) and the San Francisco Bay Area\, with a passion for new and developing works. She brings her theatre skills – acting\, directing\, producing\, and marketing – to bear in all her audiobook production work.  \nCommitted to leadership and building strong\, long-term relationships\, Becky serves as President of BAIPA (Bay Area Independent Publishers Assn) and is a member of IBPA (Independent Book Publishers Assn)\, APA (Audio Publishers Assn)\, SCBWI (Society of Children’s Book Writers and Illustrators)\, TBA (Theatre Bay Area)\, and is also currently President of Professional Connections\, a chapter of BNI (Business Network International). \nBecky is an independently published author of five books\, including Audiobook Toolkit for Authors: Your Comprehensive Guide to Recording Your Own Audiobook\, now available at authortoolkits.com. Helping authors succeed in the audiobook world\, she is dedicated to excellence in production as well as marketing the audiobooks she produces. Becky’s great passion is to help great stories come alive! \nQuestions about registration: Please reach out to events@baipa.org.
URL:https://baipa.org/event/past-event-july-event-the-essentials-of-audiobooks/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/audiobookiconblue-e1527548402557.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20180609T160000
DTEND;TZID=America/Los_Angeles:20180609T220000
DTSTAMP:20260521T095520
CREATED:20180527T101824Z
LAST-MODIFIED:20250515T005903Z
UID:10000298-1528560000-1528581600@baipa.org
SUMMARY:[PAST EVENT] June Event: The Author's Winning Team
DESCRIPTION:Morning Speaker Presentation\n11 AM to 12:15 PM\nSelf-publishing doesn’t mean you have to do it all by yourself.\nFor most authors\, it’s best to build a team.\nAnd Afternoon Workshop on Sustainable Book Marketing\nwith Anne Janzer\, Indie Author\n (General meeting begins at 9 AM\, speaker presentation is at 11 AM\, after Q&A\, networking time\, introductions & announcements)\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.\nFor our June BAIPA morning session\, we’re presenting a panel of authors and service providers — Cathy Wild\, Anne Janzer\, Lorna Johnson\, and Meghan Stephenson — who will share stories about building an author’s winning team from their perspectives as authors\, editors\, printers\, and marketers.  \nThis will be a highly interactive conversation and we encourage you to send us your questions about building your author’s dream team ahead of the presentation to programs@baipa.org using the subject line: Author’s Dream Team Q&A. \nJohn Byrne Barry\, author and webmaster for BAIPA\, will moderate the panel. \n\nOUR PANELISTS \nCathy Wild will present a case study about her experience as an author who had the good fortune to pull together a winning team for her multiple award-winning Wild Ideas: Creativity from the Inside Out.  \nThough she did attract a number of people who read her book in manuscript form and loved it so much they volunteered to help with editing\, funding\, and project management\, she also hired a designer\, copy editor\, proofreader\, and marketing consultant. \n“The publishing process is more democratized than ever before\,” she says\, “but navigating it involves a complex web of decision-making amidst a rapidly changing industry. It is hard to start\, let alone complete\, that daunting journey without outside support.” \n\n \nAnne Janzer\, an indie author who writes about marketing as well as writing\, will highlight the three teams than an indie author manages — the production/publishing team (getting the book ready for publication)\, the launch team\, and the ongoing marketing team. \nIn her previous career\, she was a marketer. Her marketing manifesto\, Subscription Marketing\, is in its second edition and a bestseller in Japan. She’s also an armchair cognitive science geek\, as you’ll discover if you talk with her long enough or read her book\, The Writer’s Process: Getting Your Brain in Gear. Find out more at annejanzer.com \nShe will also be leading the afternoon workshop — Sustainable Book Marketing: Long-term Success with Less Stress. \n\n \nLorna Johnson\, a print broker and book production designer\, will talk about how\, as a printer\, she collaborates with the author and designer to function well as a team. She will also address the question of when it makes sense to print your book offset instead of print on demand.  \nLorna produces custom books\, calendars\, boxed notecards\, catalogs\, and more for self-publishers\, authors\, small businesses\, and book publishers. \nSee more at lornajohnson.com. \n\n\n\n \nMeghan Stevenson worked at Simon & Schuster and Penguin as a nonfiction book editor before launching her freelance business in 2012. Since then\, Meghan has edited\, ghostwritten and/or collaborated with more than fifty authors\, celebrities\, and influencers writing within a wide array of categories including health\, fitness\, diet\, wellness\, memoir\, psychology\, business\, parenting\, personal finance\, fashion\, medicine\, spirituality\, and sports.  \nMeghan will speak about her role as an author and marketing expert. \n\n\n\n\n\nAfternoon Workshop: 1-3 PM\nSustainable Book Marketing: Long-term Success with Less Stress\nwith Anne Janzer (see above bio)\nAre you overwhelmed by conflicting advice about how to market and promote your books?  Do you worry that you’re not doing the right things\, or that you’re missing some magic formula? Or\, do you spend so much time chasing book promotions and sales that there’s no time left to write the next book? \nFor many authors\, marketing and promotion are a foreign and frightening territory. But it doesn’t have to be that way. \nThe trick is finding a sustainable approach to book marketing – one that survives changes in the market\, doesn’t cost more than you can afford to spend and plays to your strengths. \nA sustainable approach to book marketing leaves you time to write. Done well\, it can even be fun. \nIn this interactive workshop\, we’ll look at what a sustainable book marketing strategy looks like for your specific situation. The workshop will combine insight into the indie publishing industry with a dash of cognitive science to help you identify a book marketing path that makes sense for you. You’ll leave with strategies and inspiration to build your long-term success as an author. \n\nQuestions about registration: Please reach out to events@baipa.org.
URL:https://baipa.org/event/past-event-june-event-the-authors-winning-team/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2018/05/whitey-clipart-Team-Clipart-NO-BACKGROUND.png
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DTSTART;TZID=America/Los_Angeles:20180512T160000
DTEND;TZID=America/Los_Angeles:20180512T220000
DTSTAMP:20260521T095520
CREATED:20180422T014504Z
LAST-MODIFIED:20250515T005905Z
UID:10000299-1526140800-1526162400@baipa.org
SUMMARY:[PAST EVENT] May Event: Working with an Illustrator and More
DESCRIPTION:Morning Speaker Presentation\nwith Sandy Baker\, Author and Illustrator\nWorking with an Illustrator—Your Other Half\nAnd Afternoon Workshop on contracts with Kelley Way\, Attorney\n\n (General meeting begins at 9 AM\, speaker presentation is at 11 AM\, after Q&A\, networking time\, introductions & announcements)\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.\n11 AM to 12:15 PM\nSandy Baker\, an author and sometimes illustrator\, will provide examples of various kinds of media and styles of illustrations\, discuss how to find the right illustrator\, give an example of a simple contract\, discuss cost\, and show how to work with that artist. This presentation is a basic how-to on finding and working with an illustrator for your book. \nDuring this session\, you will learn about: \n\nDeciding the right medium and style for the illustrations.\nFinding the right illustrator for your book.\nDetermining budget\, contract\, and deadlines.\nGiving your illustrator artistic license.\n\nAbout the Speaker\nSandy Baker\, Author and Illustrator \nSandy Baker writes\, reads\, gardens\, crafts\, and travels. Her 17 years in the Sonoma County Master Gardener program inspired her eight children’s gardening books; they are nonfiction with characters and a plot. Over the years since graduating from Penn State with a B.A. in English\, she has been a technical writer and editor; newspaper reporter; proposal and speechwriter; country music songwriter; university development director; and now author of nine children’s books and a thriller. Sandy illustrated three of the children’s books. Her tenth book\, The Exploding Belly Button Plus Twelve for middle grade will be released in June. She has been a member of Redwood Writers since 2009 and was its president 2015-2017. Sandy has also been a member of BAIPA for several years. She and her husband Bud have lived in Santa Rosa for 23 years and for almost four years hosted their Wine Country Historic Town Cottage with Airbnb. You can find out more about Sandy at sandybakerwriter.com. \n  \n  \n  \nAfternoon Workshop: 1-3 PM\nContract Crafting: How to Find\, Create and Negotiate Author-Friendly Contracts\nwith Kelley Way\, Attorney\nThis workshop will teach you the basics of contract law and key provisions of common contracts in the publishing industry\, followed by tips and strategies for a successful negotiation. The workshop will also include a mock negotiation\, where you will have the chance to practice the skills you have learned. \nDuring this workshop\, you will: \n\nLearn the basics of contract law\nLearn about key provisions to look for in a contract\nLearn the basics of negotiation\nPractice your negotiation skills\n\n  \nKelley Way\, Attorney \nKelley Way was born and raised in Walnut Creek\, California. She graduated from UC Davis with a B.A. in English\, followed by a Juris Doctorate. Kelley is a member of the California Bar and an aspiring writer of young adult fantasy novels. She can be contacted at kaway@kawaylaw.com and more information can be found on her website: kawaylaw.com.
URL:https://baipa.org/event/past-event-may-event-working-with-an-illustrator-and-more/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
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DTSTART;TZID=America/Los_Angeles:20180414T160000
DTEND;TZID=America/Los_Angeles:20180414T220000
DTSTAMP:20260521T095520
CREATED:20180320T090538Z
LAST-MODIFIED:20250515T005908Z
UID:10000226-1523721600-1523743200@baipa.org
SUMMARY:[PAST EVENT] All About Goodreads
DESCRIPTION:Morning Speaker Presentation\nwith Steve Sarner of Goodreads\nAnd Afternoon Roundtable Workshop on\nGoodreads Profiles and Amazon Author Central\n (General meeting begins at 9 AM\, speaker presentation is at 11 AM\, after Q&A\, networking time\, introductions & announcements)\n(Click here for the schedule for the day)\nCurrent BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.\n11 AM to 12:15 PM\nHow St. Martin’s Press Doubled Down on the Success of\nThe Nightingale to Take it to Greater Heights\nGoodreads offers numerous features and book marketing services from pre-release initial discovery through post-release flash sales. Steve will share a case study about how St Martin’s Press utilized all of Goodreads capabilities to help them market Kristin Hannah’s The Nightingale and helped them turn this into a bestselling breakout title for the MacMillan imprint. \nDuring this session\, you will \n\nLearn the importance of the Goodreads Author Profile and free features that are available\nGet the latest on the new Goodreads Giveaway program – a low-cost promotional vehicle now available for e-books as well as print books\nReview innovative ad products including native newsfeed and unique targeting capabilities on Goodreads.\nBe introduced to additional Goodreads resources to help you tap into the world’s largest community of readers.\n\nAbout the Speaker\nPhotograph Copyright Mitch Tobias. www.mitchtobias.com (415) 647-0242Steve. Portraits of executives and employees at Tagged Inc. in San Francisco. Social media. Social discovery. \n  \nSteve is a 20-year digital media sales and marketing veteran and the original sales and marketing advisor to Goodreads when founded in 2006. Steve joined Goodreads fulltime in January 2016 as its Head of Sales and Advertising Solutions. Steve is responsible for Goodreads’ global advertising sales with an emphasis on the publishing industry. \n\n\n\n\n\n\nAfternoon Workshop: 1-3 PM\nFor our April workshop\, bring your laptop! This is a hands-on peer support workshop. We will put into action what we’ve learned about GoodReads in the morning session\, looking at how to optimize our profiles. We will ALSO dig in on our Author Central profiles\, and get them working for us as well. If you don’t have a laptop\, don’t let that stop you. We’ll do our best to have a few extras\, and you can also take notes that will help you when you get back to your own computer. \nAs we know\, teaching is the best way to learn\, so plan on helping out your fellow authors. Our morning presenter Steve Sarner of GoodReads may be able to stay with us for the afternoon to answer questions as they arise (this is TBA at this point). \nJudy Baker\, Becky Parker Geist\, David Kudler and Ruth Schwartz will lead four different table discussions/work sessions\, with two focused on Amazon Author Central and two on Goodreads profiles. \nSpecial pricing just for this workshop: $10 for members\, $20.00 for non-members. \nCurrent BAIPA members must log in to get a free ticket to the morning session and a discounted ticket for the afternoon workshop.
URL:https://baipa.org/event/past-event-all-about-goodreads/
LOCATION:The Key Room\, 1385 North Hamilton Parkway\, Novato\, CA\, 94949\, United States
ATTACH;FMTTYPE=image/jpeg:https://baipa.org/wp-content/uploads/2018/03/goodreads_logo-e1521678901648.jpg
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