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You are here: Home / BAIPA News / The E-Commerce Revolution—Ron Martinez Talks about New Developments in Technology that will Boost Profitability

The E-Commerce Revolution—Ron Martinez Talks about New Developments in Technology that will Boost Profitability

July 17, 2015 by Lily O'Brien

Every BAIPA author (and publisher) wants to sell more books. And that’s one of the reasons we all belong to BAIPA—to stay on top of cutting-edge technology and information.

Ron Martinez, our August speaker, founded Aerbook.com, where he focuses on conventional and enhanced e-book development, book apps, book and author marketing, and original publishing. He is one of the most knowledgeable publishing technology players in the world today regarding issues relating to e-commerce.

On August 8, Martinez will be covering a wide variety of topics that should be of great interest and benefit to BAIPA members, including:

  • How to optimize your Amazon e-commerce relationship
  • Could the millions of books using Ingram for fulfillment be used by BAIPA authors and publishers for selling their own books and a curated store of other books?
  • Could print book/ebook sales ever be a smooth and seamless one-click operation from a Social Media post?
  • Who does fulfillment work (for both printed books and e-books), how is the money collected, and how is the money transferred?
  • When a BAIPA author/publisher gets involved in e-commerce, what are the prudent protections and structures to be aware of when money and credit card info changes hands? (Liability issues are a concern.)
  • For delivery of an e-product to a consumer, should it be direct from the BAIPA author/publishers own structure or from some outside source? And by what format?

E-commerce needs to be approached carefully and without hype. Ron Martinez has the knowledge about all the evolving options to share with BAIPA author and publishers  For more information about Ron Martinez, visit his website www.aerbook.com.

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Lily OBrien
I am a professional copyeditor, proofreader and writer with a background and experience in both journalism and public relations, and a speciality in arts and entertainment. I have written feature articles for a variety of newspapers and magazines, including the Pacific Sun, the San Francisco Classical Voice, the San Francisco Chronicle and the Marin Independent Journal.

Filed Under: BAIPA News, Book Promotion, ebooks, marketing, self-publishing Tagged With: Aerbook.com, Amazon, e-commerce, Ron Martinez

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Welcome to BAIPA

UPDATE: BAIPA continues to meet via ZOOM ONLY. However, we held a very successful HYBRID meeting on May 6. The board is in discussion about future events like that one, and we will get the word out as soon as decisions are made. Even when we decide to resume regular in-person events, we will continue the Zoom option. We are implementing all the recommended precautionary measures to keep our meetings private and safe for all participants. All members and visitors who register in advance will receive a link to attend via Zoom video conferencing. On the … More

Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. However, members must log in to get a discounted ticket for workshops. 

Upcoming Events

  • Workshop: Putting Your Audiobook to Work for You with Becky Parker Geist
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    • June 17 Audiobook Results workshop with Becky Parker Geist
       June 17, 2023
       10:00 am - 12:00 pm
  • What's happening in Indie Publishing?
    • Andrea Fleck-Nisbet on Current Trends & Challenges for Author Publishers
       September 9, 2023
       9:00 am - 12:15 pm

BAIPA Monthly Meetings

IMPORTANT
BAIPA is now meeting on the first Saturday of every month via Zoom only for now. In general, if the first Saturday falls on a holiday or holiday weekend, we will meet on the second Saturday.

We are also having workshops on the third Saturday of every month (also via Zoom only for now. In general, if the regular monthly meeting moves to the second Saturday, then the workshop will be two weeks later.

Future Events

  • May 6th: HYBRID EVENT (In-person in Novato, CA + Zoom, followed by MEMBERS ONLY in-person celebration party) What every author needs to know about Amazon NOW with Ruth Schwartz of Wonderlady Books
  • June 3rd: Becky Parker Geist on the latest trends in audiobooks
  • June 17th: WORKSHOP with Becky Parker Geist on audiobooks
  • July 8th: Patti Thorn of @BlueInk Review shares how to get #book reviews that count to enhance your #book marketing efforts. NOTE: that this is the SECOND SATURDAY of the month.
  • August events TBD
  • September 9th: Andrea Fleck-Nisbet, Chief Executive Officer, Independent Book Publishers Association on the latest trends in indie publishing.NOTE: that this is the SECOND SATURDAY of the month.
  • October 7th: Melody Owen speaking on how to partner with podcasters to build your following and sell more books.

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