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DTSTART;TZID=America/Los_Angeles:20260418T100000
DTEND;TZID=America/Los_Angeles:20260418T120000
DTSTAMP:20260501T080227
CREATED:20260309T165546Z
LAST-MODIFIED:20260417T190651Z
UID:10000324-1776506400-1776513600@baipa.org
SUMMARY:Workshop: GEO Is The New SEO: Developments In AI For Authors
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nNOTE: We are trying out offering free tickets to current BAIPA members\, through April\, 2026\, and then we will evaluate. \nMember tickets are free\, Non-Member tickets are $40. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all current BAIPA members through the Member Only Resources area\, as well as with any paid non-member ticket holders within 48-72 hours.  \nGEO Is The New SEO: Developments In AI For Authors\n\nJoin Bob Heyman and Viktor Grant for a two-hour presentation on How AI has affected Search Engine Optimization and Recent Developments in AI for Authors since Bob Heyman’s previous BAIPA presentation. Bob will present the recent developments from 10am to 11am and Viktor will join him to discuss GEO from 11am to noon. \nTakeaways: \n\nLearn how to update a website in the age of AI for optimal SEO.\nLearn what “GEO is the new SEO” means.\nLearn how to use the newest AI tools as an author for research\, writing\, editing\, illustration and marketing.\n\nAbout Our Speakers \n  \n\nConnect with Bob \nAbout Our Speakers: \n\n \nBob Heyman is credited with coining the terms “Edutainment” and “Search Engine Optimization” (SEO). \nHe is the author of six digital marketing business books and is the author of the Kidzter series of children’s chapter books about music history. \nHis pioneering internet marketing agency Cybernautics established the first agency SEO practice. His clients have included IBM\, Bristol Myers Squibb\, REI\, SGI\, Intel\, Sony\, Sothebys\, World Vision\, Trend Micro\, Morton Bassett\, Avon\, and AOL Time Warner. His books include Net Results\, Digital Engagement and Marketing By The Numbers. \nHe holds an Ed.M. from Harvard and a JD from the Hastings College Of Law at the University Of California. Bob was awarded an honorary doctorate by Golden Gate University where he was commencement speaker. \nSF Mayor Willie Brown declared a “Bob Heyman Day.” \nHis Rock Opera “Rock Justice\,” co-written with Marty Balin of Jefferson Airplane/Starship\, is in the Book Of Rock Lists.\nHe and Viktor Grant are co-authors of GEO is the New SEO. \n\nConnect with Bob\nViktor Grant is a recognized expert in the creation and maintenance of virtual communities.  He is an Internet architect and entrepreneur responsible for pioneering multiple technology firsts in the computer industry and online\, including multiuser roundtable chats\, artificial intelligence based ecommerce systems\, virtual marketing services\, video magazines\, real time credit card content publishing\, online bookselling\, and copy protection systems. He and Bob Heyman are the co-authors of GEO Is The New SEO. \nConnect with Viktor
URL:https://baipa.org/event/workshop-geo-is-the-next-seo-developments-in-ai-for-authors/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2026/03/BAIPA-graphics-2026-04-14T092137.746.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260404T090000
DTEND;TZID=America/Los_Angeles:20260404T121500
DTSTAMP:20260501T080227
CREATED:20260226T012932Z
LAST-MODIFIED:20260331T032225Z
UID:10000321-1775293200-1775304900@baipa.org
SUMMARY:Proven Strategies Behind a Successful Book Launch
DESCRIPTION:  BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nProven Strategies Behind a Successful Book Launch\nDid you know that all retailers give newly launched books extra visibility? This makes it all the more important to make sure you have a plan in place to maximize sales at launch. In this session\, Ricardo Fayet will share some proven strategies to secure early reviews\, build your mailing list\, and get the sales you need to hit bestseller lists.\n\n\nTakeaways: \n\nLearn one simple trick to make sure your book gets reviews on Amazon before it even launches\nUnderstand how to build an effective street team to support all your future launches\nDiscern the most effective marketing channels to boost sales at launch\n\n\n\n\nAbout Our Speaker\n\n \nRicardo Fayet is one of the four founders of Reedsy\, a marketplace connecting authors to the world’s top publishing talent–from editors to cover designers\, book marketers\, or literary translators. He’s the author of two books on marketing for authors and a regular presenter at several prestigious writers’ conferences: NINC\, AuthorNation\, and The Self Publishing Show Live\, among others. \n\n\n\nConnect with Ricardo
URL:https://baipa.org/event/proven-strategies-behind-a-successful-book-launch/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
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ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260321T100000
DTEND;TZID=America/Los_Angeles:20260321T120000
DTSTAMP:20260501T080227
CREATED:20260203T184321Z
LAST-MODIFIED:20260309T170100Z
UID:10000320-1774087200-1774094400@baipa.org
SUMMARY:Workshop: How to Write a Compelling Op-Ed That Earns You Book Sales
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nNOTE: We are trying out offering free tickets to current BAIPA members\, through April\, 2026\, and then we will evaluate. \nMember tickets are free\, Non-Member tickets are $40. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all current BAIPA members through the Member Only Resources area\, as well as with any paid non-member ticket holders within 48-72 hours.  \nHow to Write a Compelling Op-Ed That Earns You Book Sales\n\nOp-Eds sell books. In this workshop\, we will work on how to structure an op-ed (personal narrative\, reaction to current events\, or both?). We’ll look at real slush pile examples of successful op-eds from authors. We’ll learn how to fact-check your work\, include your sources\, and support your opinion with verifiable data. We’ll learn what goes into a pitch to an editor and what you should expect in return. \nEach approach for op-ed is a little different\, We’ll break it down together with purpose. This workshop includes feedback on one op-ed draft. \nTakeaways: \n\nUnderstand timing to improves your odds of getting published\nDiscover the secret ingredient of a powerful op-ed\nLearn practical pitch tips\n\n  \n\nAbout Our Speaker: Bonnie Jean Feldkamp\n\n  \nBonnie Jean Feldkamp is an award-winning syndicated columnist published in newspapers across the United States via Creators Syndicate. She’s been writing\, publishing and mentoring writers for more than 20 years. Feldkamp is the former community engagement and opinion editor for the Louisville Courier Journal as well as the former media director for the National Society of Newspaper Columnists. Her TEDx Talk “Contempt Versus Connection in Online Communication” aims to encourage productive discourse and foster commentary with compassion. \n\nConnect with Bonnie\n 
URL:https://baipa.org/event/workshop-how-to-write-a-compelling-op-ed-that-earns-you-book-sales/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
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ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260307T090000
DTEND;TZID=America/Los_Angeles:20260307T121500
DTSTAMP:20260501T080227
CREATED:20260203T184025Z
LAST-MODIFIED:20260423T154315Z
UID:10000319-1772874000-1772885700@baipa.org
SUMMARY:How To Promote Your Book by Writing an Op-Ed
DESCRIPTION:  BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nHow to Promote Your Book by Writing an Op-Ed\nWhether you write fiction\, memoir\, or nonfiction\, op-eds\, letters to the editor\, and opinion essays are a great way to establish your expertise and promote your book\, but so many writers get it wrong. Learn what op-eds are and why they matter\, regardless of genre. Bonnie Jean Feldkamp will show you how to mine your work for op-ed topics and angles. With actionable advice and prompts to get you going\, learn why op-eds and essays should be part of your book sales tool box.\n\n\nTakeaways: \n\nWhat is an op-ed\, and how is it different from a letter to the editor?\nHow op-eds are used and why they are important.\nHow to make your op-ed timely and why it matters.\n\n\n\n\nAbout Our Speaker\n\n \nBonnie Jean Feldkamp is an award-winning syndicated columnist published in newspapers across the United States via Creators Syndicate. She’s been writing\, publishing\, and mentoring writers for more than 20 years. Feldkamp is the former community engagement and opinion editor for the Louisville Courier Journal as well as the former media director for the National Society of Newspaper Columnists. Her TEDx Talk “Contempt Versus Connection in Online Communication” aims to encourage productive discourse and foster commentary with compassion. \n\n\n\nConnect with Bonnie
URL:https://baipa.org/event/how-to-promote-your-book-by-writing-an-op-ed/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2026/01/BAIPA-graphics-2026-01-27T195617.656.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260221T100000
DTEND;TZID=America/Los_Angeles:20260221T120000
DTSTAMP:20260501T080227
CREATED:20251206T011051Z
LAST-MODIFIED:20251206T012208Z
UID:10000318-1771668000-1771675200@baipa.org
SUMMARY:Workshop: AI for Book Marketing: A Practical\, Hands-On Deep Dive
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nNOTE: We are trying out offering free tickets to current BAIPA members\, through April\, 2026\, and then we will evaluate. \nMember tickets are free\, Non-Member tickets are $40. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all current BAIPA members through the Member Only Resources area\, as well as with any paid non-member ticket holders within 48-72 hours.  \nAI for Book Marketing: A Practical\, Hands-On Deep Dive\n\nThis two-hour workshop  drills directly into using AI for book marketing to sharpen your messaging\, strengthen your online presence\, and generate reader-focused marketing assets that actually move the needle. After a focused training segment\, participants will bring their own marketing challenges—launch plans\, positioning questions\, ad copy\, audience targeting\, visibility issues—and receive direct feedback and coaching from the presenter. Expect actionable guidance you can apply immediately to promote your book with more clarity and less struggle. \nTakeaways: \n\nHow to use AI to refine your positioning\, metadata\, author brand\, and marketing message\nFast ways to generate marketing copy: emails\, ads\, social posts\, book descriptions\, and more\nMethods for developing targeted outreach strategies\, launch plans\, and promotional angles\nDirect coaching on your personal book marketing challenges so you leave with next steps you can implement right away\n\n  \n\nAbout Our Speaker: Thad McIlroy\n\nAbout Our Speaker \nThad McIlroy is a publishing technology analyst and author\, and principal of The Future of Publishing\, based in San Francisco. He is a contributing editor to Publishers Weekly\, covering artificial intelligence\, digital innovation and publishing startups. His latest book\, The AI Revolution in Book Publishing: A Concise Guide to Navigating Artificial Intelligence for Writers and Publishers\, was published in July 2024\, revised in May 2025. \nMcIlroy has authored a dozen books and over five hundred articles on digital publishing. He is co-author of the industry-standard The Metadata Handbook\, 2nd Ed (co-authored with Renee Register). McIlroy served for five years as Program Director for Seybold Seminars\, the publishing industry’s premier technology conference. \nHe is a founding partner in Publishing Technology Partners\, a consultancy focused on the broad range of strategic technology issues in publishing. \nAn expert on publication metadata and online book marketing\, he has taught the Metadata for Books course at Pace University in New York\, in their Masters of Publishing Program. In 2024 he joined the advisory board of Johns Hopkins University Press and became a visiting scholar at the Publishing Master of Professional Studies program at The George Washington University. He is a Senior Member of the Association for Computing Machinery (ACM). \n\nConnect with Thad\n 
URL:https://baipa.org/event/workshop-ai-for-book-marketing-a-practical-hands-on-deep-dive/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/12/BAIPA-graphics-2025-12-05T151905.936.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260207T090000
DTEND;TZID=America/Los_Angeles:20260207T121500
DTSTAMP:20260501T080227
CREATED:20251206T160310Z
LAST-MODIFIED:20260203T182813Z
UID:10000317-1770454800-1770466500@baipa.org
SUMMARY:The Latest on How Authors Can Use AI Effectively
DESCRIPTION:  BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nHow to Use AI as an Author/Publisher\nAI has exploded into the publishing world—fast. This session cuts through the hype and shows authors what’s actually working right now. We’ll look at the newest\, practical ways author-publishers are using AI to streamline their workflow\, strengthen their manuscripts\, and expand their marketing reach—without losing their voice or control. Expect an honest look at the tools\, the limits\, and the smart strategies that keep you ahead of the curve.\n\n\nTakeaways: \n\nLearn how today’s most useful AI tools fit into an author’s writing\, editing\, and publishing workflow\nLearn what AI can and cannot do (and how to avoid common author pitfalls)\nLearn ways to use AI for research\, revision\, metadata\, marketing\, and reader engagement\nCreate guardrails to protect your voice\, your rights\, and your professionalism while using AI\n\n\n\n\n\n\nAbout Our Speaker\n\n \nThad McIlroy is a publishing technology analyst\, author\, and principal of The Future of Publishing\, based in San Francisco. He is a contributing editor to Publishers Weekly\, covering artificial intelligence\, digital innovation\, and publishing startups. His latest book\, The AI Revolution in Book Publishing: A Concise Guide to Navigating Artificial Intelligence for Writers and Publishers\, was published in July 2024\, revised in May 2025. \nMcIlroy has authored a dozen books and over five hundred articles on digital publishing. He is co-author of the industry-standard The Metadata Handbook\, 2nd Ed (co-authored with Renee Register). McIlroy served for five years as Program Director for Seybold Seminars\, the publishing industry’s premier technology conference. \nHe is a founding partner in Publishing Technology Partners\, a consultancy focused on the broad range of strategic technology issues in publishing. \nAn expert on publication metadata and online book marketing\, he has taught the Metadata for Books course at Pace University in New York\, in their Masters of Publishing Program. In 2024 he joined the advisory board of Johns Hopkins University Press and became a visiting scholar at the Publishing Master of Professional Studies program at The George Washington University. He is a Senior Member of the Association for Computing Machinery (ACM). \n\n\n\nConnect with Thad
URL:https://baipa.org/event/using-ai-for-book-marketing/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/12/BAIPA-graphics-2025-12-14T141113.028.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260110T090000
DTEND;TZID=America/Los_Angeles:20260110T121500
DTSTAMP:20260501T080227
CREATED:20251123T054431Z
LAST-MODIFIED:20260110T012314Z
UID:10000316-1768035600-1768047300@baipa.org
SUMMARY:Choose Your Path: Navigating Today's Publishing Options
DESCRIPTION:  BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nFive Publishing Approaches\, Demystified\nOn January 10\, BAIPA brings together five industry leaders for an inside look at today’s most viable publishing paths. Peter Goodman (traditional)\, Brooke Warner (hybrid with distribution)\, Rob Price (full-service)\, Ruth Schwartz (assisted self-publishing)\, and Arlene Miller (DIY) will each share a fast-paced 10-minute overview of their model—what works\, what to watch for\, and who each path best serves. After the presentations\, we’ll open the floor for at least 15 minutes of candid Q&A so you can get clear about the right direction for your book.\n\nPeter Goodman\, Stone Bridge Press\, a traditional publisher\nBrooke Warner\, She Writes Press\, hybrid publishing with distribution\nRob Price\, Gatekeeper Press\, full-service publishing service provider\nRuth Schwartz\, Wonderlady Books\, assisted self-publishing services\nArlene Miller\, DIY self-publishing\n\n\n\n\n\nAbout Our Speakers\n\n \n\n\n\n\n\nBrooke Warner is publisher of She Writes Press\, an imprint of The Stable Book Group. She is a memoir coach and author of Write On\, Sisters!\, Green-light Your Book\, What’s Your Book?\, and three books on memoir. She’s also a TEDx speaker (“Green-light Revolution”)\, weekly podcaster (of “Memoir Nation” with co-host Grant Faulkner)\, and publishes a weekly newsletter\, Writerly Things\, on Substack at brookewarner.substack.com.\n\n\n\n\n\n\nConnect with Brooke \n\n  \n  \nStone Bridge Press president and publisher Peter Goodman lived in Tokyo\, Japan\, for ten years\, where he worked as an editor for English-language publishers Charles E. Tuttle and Kodansha International. He has served as in-house editor\, ghost writer\, translator\, and project manager on over 400 Japan- and Asia-related titles. Peter established Stone Bridge in 1989. He is past president of the Bay Area Independent Publishers Association (formerly MSPA) and past Board Chair of IBPA. For several years he was host of the IBPA-sponsored podcast Inside Independent Publishing (with IBPA). He is currently on the board of the Publishing Professionals Network and host of The Stone Bridge Podcast. \nConnect with Peter \n  \nArlene Miller has written and published a dozen grammar books and workbooks\, as well as a novel and a memoir. She has given grammar workshops; spoken before many writing\, publishing and civic groups; appeared on several podcasts and on KGO radio in San Francisco. She has been writing a weekly blog since 2013. She has a B.A. in journalism\, an M.A. in humanities/music \, and a California teaching credential. She taught at College of Marin and Santa Rosa Junior College in California. She has been a technical writer\, an English teacher\, and a copyeditor. She also tap dances and writes music. She has lived in Florida for the past five years. \nConnect with Arlene \n  \n \nRob Price is the Founder and CEO of Gatekeeper Press and a former Chairman of the Independent Book Publishers Association (IBPA) with 200\,000 books sold as a self-published author. \nGatekeeper Press\, the world’s premier full-service publishing service provider\, was established in 2015 and has worked with more than 3000 authors from all over the world. Gatekeeper authors retain 100% rights\, earn 100% royalties\, have 100% creative and editorial control\, and receive concierge-level service throughout production and beyond. \nConnect with Rob \n\n  \nRuth Schwartz is the founder and CEO of Wonderlady Books\, helping self-publishing authors turn finished manuscripts into well-published books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale around the world. Ruth brings over 50 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 250 independently-published books since 2012 when print on demand technology enabled the current indie publishing revolution. She has been a member of the BAIPA board of directors for many years\, as well as serving as Vice President\, managing the membership and events teams. \nConnect with Ruth
URL:https://baipa.org/event/choose-your-path-navigating-todays-publishing-options/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/11/BAIPA-graphics-2025-11-22T214816.090.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251206T090000
DTEND;TZID=America/Los_Angeles:20251206T121500
DTSTAMP:20260501T080227
CREATED:20251102T053340Z
LAST-MODIFIED:20251129T192254Z
UID:10000315-1765011600-1765023300@baipa.org
SUMMARY:Hybrid Meeting: You CAN Tell a Book by its Cover Annual Event
DESCRIPTION:December 6\, 2025: In-person and on Zoom\nMeeting: 9 am-12:15 pm\n\nWe’re excited to announce another special hybrid meeting.\nPlease scroll down to the bottom of this page for all tickets.\nNOTE: Reservations for In-Person Member Tickets Has Ended.\nHowever\, Zoom access and registration is still available. Scroll to bottom of this page for member RSVP and non-member tickets.\nIMPORTANT: All members attending in person can bring books to sell at the event.\nAll members will receive a Zoom link if you can’t be there in person.\nAs usual\, Zoom access will be sent out to all members and registered non-members by 9 PM Pacific on Friday\, December 5th.\n\n\nThe general meeting begins at 9 AM Pacific\, the panel presentation is at 11 AM Pacific\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n____________________________________________________________________\n\n\nA Book Cover Primer\, Cover Contest\, and Cover Feedback Opportunity\nfeaturing Steve Rustad and a wonderful line-up of panelists\nPeople judge books by their covers every day. Your cover has a very important job to do\, so are you sure it’s up to the job? \nFor this year’s annual cover design event\, we have invited Steve Rustad\, long time graphic designer and illustrator. \nWe will have our usual cover design contest\, and the panel will also provide live feedback of up to six BAIPA authors’ book covers. See this blog article for details on submitting your books for both opportunities. Submission deadline is November 24th. \nThe panel will be moderated by Ruth Schwartz. \n\n\n\n\n\nAbout Our Speaker\, Steve Rustad\n\n  \nSteve had the good fortune to be mentored in graphic design by some legitimate “Mad Men & Women” and he enjoys passing on that knowledge.\n\nHe is passionate about graphic design\, branding\, and applying these skills to author’s books\, including his own. He loves to teach and mentor and believes the essence of graphic design is collaboration.\n\n\nConnect with Steve \n  \n  \n 
URL:https://baipa.org/event/cover_design_event/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/11/BAIPA-graphics-96.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251115T100000
DTEND;TZID=America/Los_Angeles:20251115T120000
DTSTAMP:20260501T080227
CREATED:20250805T181907Z
LAST-MODIFIED:20251021T202148Z
UID:10000312-1763200800-1763208000@baipa.org
SUMMARY:Workshop: Budget Breakdown: What it Takes to Publish Your Book with Joel Pitney
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48-72 hours.  \n  \n\nMany aspiring authors start their book journey without a clear budget. It’s only natural. Most people who want to write a book are so caught up in the challenge of writing that they don’t spend much time thinking about the many things they will likely have to spend money on as they move from idea to published book to promotions. \nBut just like making a budget for your personal finances\, if you don’t have a clear plan you’re going to end up budgeting by default\, and this usually creates problems. Without a clear book launch budget\, you’re likely going to spend too much money on the wrong things and not enough on the right things. And you’re likely to run out of money before you reach the end of the road. \nThis workshop will help authors avoid this all-too-common scenario. Think of it as a kind of book launch budgeting primer\, helping authors learn how much to budget for each stage of their book launch campaign\, where they might cut corners and where they should not\, and what kind of profits they can expect. Of course\, there’s no one-size-fits-all approach to book budgeting\, so we will go through many options so each author can come up with their own plan. \nKey Takeaways: \n\nLearn some “framing principles” to keep in mind while developing a budget.\nReview the most common elements of a book launch campaign and explore how much authors should expect to pay and ways to save or cut corners.\nDiscuss four sample book launch campaign budgets.\nGo through the “math” and break down the potential profitability of a book campaign.\n\n  \n\nAbout Our Speaker: Joel Pitney\n  \n  \n\nAbout Our Speaker \nJoel Pitney is the founder of Launch My Book\, Inc.\, a boutique author services agency dedicated to supporting authors through every stage of the book launching process. Joel’s passion and strength is helping craft messaging and strategy tailored to the unique strengths of each author he works with. His work for Launch My Book includes ghostwriting\, manuscript reviews\, writing book proposals\, providing strategic guidance on author marketing campaigns\, and managing of the company. Attending conferences around the nation\, meeting with industry professionals\, and talking with hundreds of authors every year are just some of the ways Joel stays current with the ever-shifting trends of the publishing industry.. \n\nConnect with Joel \n  \n 
URL:https://baipa.org/event/workshop-budget-breakdown-what-it-takes-to-publish-your-book-with-joel-pitney/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/07/BAIPA-graphics-85.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251101T090000
DTEND;TZID=America/Los_Angeles:20251101T121500
DTSTAMP:20260501T080227
CREATED:20250805T181311Z
LAST-MODIFIED:20250805T181311Z
UID:10000310-1761987600-1761999300@baipa.org
SUMMARY:Map Your Journey: Self-Publishing Decision Tree
DESCRIPTION:  BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nMap Your Journey: Self-Publishing Decision Tree\nwith Joel Pitney\nThere’s been an explosion of interest in self-publishing\, and with it\, a tremendous amount of confusion about the various options available to authors who want to self-publish. Some advocate hiring a full service self-publishing company. Others say “hybrid publishers” are the way to go. Still others suggest that it’s best to find your own team of freelancers. Who’s right? \nIt depends. There’s no right way to self-publish and each author will make a different decision based on their skills\, goals\, and individual circumstances. \nIn this presentation\, we’ll explore the various self-publishing pathways using the self-publishing decision tree created and presented by Joel Pitney. We’ll explore the pros and cons of each to give authors the information they need to choose the path best suited for them. \nKey Takeaways include: \n\nAccess to a downloadable “self-publishing decision tree”\nGaining a detailed understanding of the various self-publishing pathways: hiring a company\, hybrid publishing\, assembling your own team\, Do-It-Yourself (DIY)\nObtaining a general understanding of the cost differences between the different approaches\n\n\n\n\n\n\nAbout Our Speaker\n\n \nJoel Pitney is the founder of Launch My Book\, Inc.\, a boutique author services agency dedicated to supporting authors through every stage of the book launching process. Joel’s passion and strength is helping craft messaging and strategy tailored to the unique strengths of each author he works with. His work for Launch My Book includes ghostwriting\, manuscript reviews\, writing book proposals\, providing strategic guidance on author marketing campaigns\, and managing of the company. Attending conferences around the nation\, meeting with industry professionals\, and talking with hundreds of authors every year are just some of the ways Joel stays current with the ever-shifting trends of the publishing industry. \n\n\nConnect with Joel \n  \n  \n 
URL:https://baipa.org/event/map-your-journey-self-publishing-decision-tree-with-joel-pitney/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/07/BAIPA-graphics-84.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251018T100000
DTEND;TZID=America/Los_Angeles:20251018T120000
DTSTAMP:20260501T080227
CREATED:20250802T005411Z
LAST-MODIFIED:20251015T193741Z
UID:10000311-1760781600-1760788800@baipa.org
SUMMARY:Workshop: Crowdfunding Success for Your Next Book
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48-72 hours.  \n  \n\nJason Brick takes his template for success\, which he has applied to multiple five-figure book launches\, in this program and works with each attendee to tailor it for their situation. No matter whether you’re aspiring\, beginning\, or veteran to writing and crowdfunding\, you will leave with a success plan in place. \nOutline and Takeaways: \n\nUnderstand the three core phases of crowdfunding\nKnow the key metrics for crowdfunding success\, and how they must change\nLearn the tools to create a realistic budget for their project\nCreate a 12-month plan of action\n\nIn two hours\, we will apply the realities of your writing life and goals to a template for crowdfunding success covering writing\, production\, publicity\, advertising\, and fulfillment across the three core phases of crowdfunding: growth\, execution\, and completion. \n\nMore on our Speaker: Brick.Comma.Jason.\n  \n  \n\nAbout Our Speaker \nJason Brick has written professionally since 2001\, full-time since 2007. He’s a nerd\, traveler\, martial artist\, husband\, and dad…and writing for a living has helped him do all of those things better. His crowdfunded Flash in a Flash project has sold thousands of copies and involved hundreds of authors\, while his fiction and nonfiction projects have hit bestseller lists consistently. Jason also writes and ghostwrites content. \n\nConnect with Jason \n  \n 
URL:https://baipa.org/event/workshop-crowdfunding-success-for-your-next-book-with-jason-brick/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/06/BAIPA-graphics-24.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20251004T090000
DTEND;TZID=America/Los_Angeles:20251004T121500
DTSTAMP:20260501T080227
CREATED:20250802T004737Z
LAST-MODIFIED:20250904T172510Z
UID:10000309-1759568400-1759580100@baipa.org
SUMMARY:Crowdfunding for Authors with Jason Brick
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nCrowdfunding for Authors\nwith Jason Brick\nJason Brick has made a living in almost every corner of the writing industry in his ongoing project to feed his family while never taking a real job. Today he’s here to share his experiences and mistakes with crowdfunding\, and how authors can use it both to springboard a writing career and as a way to add momentum to one that’s already going. \nKey Takeaways include: \n\nHow to apply crowdfunding at your specific point in a writing career\nWhich crowdfunding models and platforms are best for your goals\nKey changes in and misconceptions about crowdfunding as it exists today\nA template for success in your next (first) crowdfunded project\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Jason Brick\n\n \nJason Brick has written professionally since 2001\, full-time since 2007. He’s a nerd\, traveler\, martial artist\, husband\, and dad…and writing for a living has helped him do all of those things better. His crowdfunded Flash in a Flash project has sold thousands of copies and involved hundreds of authors\, while his fiction and nonfiction projects have hit bestseller lists consistently. Jason also writes and ghostwrites content. \n\nConnect with Jason \n  \n  \n 
URL:https://baipa.org/event/crowdfunding-for-authors-with-jason-brick/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/07/BAIPA-graphics-22.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250920T100000
DTEND;TZID=America/Los_Angeles:20250920T120000
DTSTAMP:20260501T080227
CREATED:20250812T172247Z
LAST-MODIFIED:20250920T040419Z
UID:10000314-1758362400-1758369600@baipa.org
SUMMARY:Workshop: Write It. Share It. Publish It. Your 2026 Author Roadmap with Carla King
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48-72 hours.  \n  \n\nThis workshop offers a practical\, big-picture framework for writers who want to finish your work and start publishing—whether you’re working on a collection of short pieces\, a memoir\, a novel\, or long-form nonfiction. \nYou’ll come away with a plan to map out an entire year of writing\, sharing\, and building toward self-publishing your book—while also creating an online presence that reaches the readers eager to hear your voice. The approach combines storytelling\, platform-building\, and publishing in a manageable\, motivating way. \nWe’ll explore how short-form publishing—through blogs\, Substack\, and other online platforms—can support long-term goals by helping you refine your ideas\, build an audience\, and stay creatively engaged. We’ll also look at how to plan your writing and publishing tasks over time to reduce overwhelm and maintain momentum. \nThis workshop is especially helpful for writers juggling multiple works-in-progress who want to connect the dots between story creation\, audience growth\, and eventual book publication. Whether you’re at the beginning of your writing journey or deep in a draft\, you’ll leave with clarity and confidence to move forward. \nWe’ll also touch on how to use today’s AI tools to support the writing and publishing process—from brainstorming and organization to editing and outreach. \nThis workshop is for writers who are ready to stop spinning their wheels and start making meaningful\, consistent progress—on their own terms. \nKey Takeaways: \n\nCreate a flexible 12-month publishing plan that integrates both short and long-form projects\nUse platforms like Substack or your blog to build visibility and test ideas in public\nBreak down your writing\, marketing\, and publishing tasks into manageable monthly milestones\nExplore ways to use AI tools to support idea generation\, editing\, and book planning.\n\n  \n\nAbout Our Speaker: Carla King\n  \n  \n\nAbout Our Speaker \n \nCarla King is a trailblazing travel writer\, memoirist\, and publishing coach who helps authors turn their stories into professional\, polished books. She’s the author of two travel memoirs and several books on self-publishing and was a pioneer in online travel writing back in the early days of the internet. \nYou may remember her as that self-publishing and motorcycle travel girl—and yes\, she’s still helping writers navigate the wild roads of publishing with confidence and skill. \nToday\, Carla leads the Writing & Publishing Circle\, where she guides authors through the journey from first draft to finished book. \n\nConnect with Carla \n  \n 
URL:https://baipa.org/event/workshop-write-it-share-it-publish-it-your-2026-author-roadmap-with-carla-king/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/08/BAIPA-graphics-29.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250906T090000
DTEND;TZID=America/Los_Angeles:20250906T121500
DTSTAMP:20260501T080227
CREATED:20250718T181632Z
LAST-MODIFIED:20250820T003055Z
UID:10000308-1757149200-1757160900@baipa.org
SUMMARY:IBPA State of the Industry\, 2025
DESCRIPTION:  BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nIBPA State of the Publishing Industry\, 2025\nwith Andrea Fleck-Nisbet and Christopher Locke\nThe publishing world is changing fast\, and independent publishers and authors are right at the heart of it. Join us for a special presentation from the Independent Book Publishers Association (IBPA)\, where we’ll explore what’s ahead for indie publishing and how you can stay ahead of the curve. \nKey Takeaways include: \n\nWhat are the key directions for indie/author publishing going forward\nAll about the Independent Book Publishers Association and member benefits\nWhat is the publishing landscape and how can independent publishers contribute and participate in it\nWhat are the hot topics in publishing in 2025 and how does it relate to indie publishers\n\n\n\n\n\n\n\n\n\nAbout Our Speakers\n\n \nAndrea Fleck-Nisbet is CEO of the Independent Book Publishers Association. Andrea has an extensive and diverse background in publishing\, with 20+ years in this field. Before joining IBPA\, she was the founding vice president and publisher at Harper Horizon\, a new nonfiction imprint of HarperCollins\, based out of Nashville\, TN. Prior to that\, she was the director of content acquisition for Ingram Content Group\, where she developed initiatives that supported independent publishers of all sizes\, using print-on-demand services to produce and distribute content. Andrea spent her first 15 years in the publishing industry at independent publisher Workman Publishing\, leading teams in special markets\, sales\, and digital marketing\, including three years as executive director of digital strategy and operations. \n \nAs the IBPA Director of Membership & Member Services\, Christopher Locke assists the 3\,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast\, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing\, because he’s an author publisher himself\, having published two novels so far in his YA trilogy\, The Enlightenment Adventures. \n\nConnect with Andrea and Christopher \n  \n  \n 
URL:https://baipa.org/event/ibpa-state-of-the-industry-2025/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/07/BAIPA-graphics-28.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250802T090000
DTEND;TZID=America/Los_Angeles:20250802T121500
DTSTAMP:20260501T080227
CREATED:20250606T234148Z
LAST-MODIFIED:20250802T001847Z
UID:10000307-1754125200-1754136900@baipa.org
SUMMARY:Promote Your Book with Podcasts with Stephanie Chandler
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nPromote Your Book with Podcasts: Find\, Pitch\, and Deliver Podcast Interviews to Sell More Books\nwith Stephanie Chandler\nOver 100 million Americans listen to podcasts each week\, making this a growing opportunity for authors who want to reach more potential readers. During this content-rich presentation\, Stephanie Chandler shares proven strategies that you can use to find\, pitch\, and deliver podcast interviews as part of your book marketing plan. \nKey Takeaways include: \n\nIdentify and contact podcasts that reach your target audience.\nDevelop an effective pitch that will help you land podcast interviews.\nPrepare for interviews so you feel confident.\nDeliver interviews that excite the audience\, inspire book sales\, and get you invited back as a repeat guest in the future.\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Stephanie Chandler\n\n \nStephanie Chandler is the author of several books including The Nonfiction Book Marketing and Launch Plan and The Nonfiction Book Publishing Plan. She is CEO of the Nonfiction Authors Association\, a vibrant community for writers\, and the Nonfiction Writers Conference\, an annual event conducted entirely online since 2010. A frequent speaker at business events and on the radio\, she has been featured in Entrepreneur\, Writer’s Digest\, The Writer\, BusinessWeek\, and Wired magazines. \n\nConnect with Stephanie \n  \n  \n 
URL:https://baipa.org/event/promote-your-book-with-podcasts-with-stephanie-chandler/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/06/BAIPA-graphics-15.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250719T100000
DTEND;TZID=America/Los_Angeles:20250719T120000
DTSTAMP:20260501T080227
CREATED:20250606T222544Z
LAST-MODIFIED:20250728T225604Z
UID:10000306-1752919200-1752926400@baipa.org
SUMMARY:Workshop: Self-Publishing 101 with Ruth Schwartz
DESCRIPTION:Here’s the next BAIPA Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via the confirmation email you will get upon completing your registration\, as well as via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members. \nPlease scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48-72 hours.  \n  \n\nIn this intensive two-hour workshop\, Ruth will provide a concise and powerful overview of the self-publishing process. Whether you’re a first-time author or looking to refine your self-publishing skills\, this session will arm you with essential knowledge and actionable steps to kick-start your self-publishing journey. Led by an industry expert with years of experience\, you’ll gain insights into the critical aspects of turning your manuscript into a professional\, market-ready book. \nOutline and Takeaways: \n\nIntroduction to Self-Publishing:\n\nKey differences between traditional publishing\, hybrid publishing\, and self-publishing\nOverview of the self-publishing industry and its evolution\n\n\nEssential Steps Overview:\n\nA high-level walkthrough of the self-publishing process\nImportance of editing\, formatting\, and professional cover design\n\n\nChoosing Your Platform:\n\nIntroduction to major self-publishing platforms: Kindle Direct Publishing (KDP)\, IngramSpark\, and Draft2Digital\nBasic pros and cons of each platform\n\n\nMarketing Basics:\n\nUnderstanding categories\, keywords\, and metadata\n\n\nQ&A Session:\n\nOpen floor for specific questions and personalized advice\n\n\n\nBy the end of this workshop\, you will have a solid understanding of the self-publishing landscape\, the fundamental steps to get started\, and practical tips to avoid common pitfalls. This session is designed to provide a strong foundation\, empowering you to take the first steps towards successful self-publishing. \n\nAbout Our Speaker: Ruth Schwartz\n  \n  \n\nAbout Our Speaker \nRuth Schwartz is the founder and CEO of Wonderlady Books\, helping self-publishing authors turn finished manuscripts into finished books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale around the world. Ruth brings over 50 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 200 independently published books since 2012 when print on demand technology enabled the current indie publishing revolution. \n\nConnect with Ruth \n  \n 
URL:https://baipa.org/event/self-publishing_01_with_ruth_schwartz/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/06/BAIPA-graphics-13.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250712T090000
DTEND;TZID=America/Los_Angeles:20250712T121500
DTSTAMP:20260501T080227
CREATED:20250606T221050Z
LAST-MODIFIED:20250705T171318Z
UID:10000305-1752310800-1752322500@baipa.org
SUMMARY:The latest with KDP/Amazon and IngramSpark with Ruth Schwartz
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n_________________________________________________________________________________\n\n\nWhat’s the latest with KDP/Amazon and IngramSpark?\nwith Ruth Schwartz\nJoin us on Zoom\, to learn what’s happening with print-on-demand publishing and distribution in 2025. \nRuth will cover the latest news from Amazon/KDP etc\, as well as with IngramSpark\, including best practices for self-publishing your book. \nKey Takeaways include: \n\nChanges with KDP royalties and color print pricing\nKDP is making it a bit more challenging to talk or chat with a real person.\nIncrease in IngramSpark print pricing\nIngramSpark only allowing three categories (like KDP)\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Ruth Schwartz\n\nRuth Schwartz \nRuth Schwartz is the founder and CEO of Wonderlady Books\, helping self-publishing authors turn finished manuscripts into well-published books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale around the world. Ruth brings over 50 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 250 independently-published books since 2012 when print on demand technology enabled the current indie publishing revolution. She has been a member of the BAIPA board of directors for many years\, as well as serving as Vice President\, managing the membership and events teams. \n\nConnect with Ruth: ruth@thewonderlady.com\,\nthewonderlady.com\nLinkedin.com/in/wonderlady\n \n  \n  \n 
URL:https://baipa.org/event/the-latest-with-kdp-amazon-and-ingramspark-with-ruth-schwartz/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/06/BAIPA-graphics-11.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250621T100000
DTEND;TZID=America/Los_Angeles:20250621T120000
DTSTAMP:20260501T080227
CREATED:20250517T190046Z
LAST-MODIFIED:20250606T183807Z
UID:10000302-1750500000-1750507200@baipa.org
SUMMARY:Beyond the Mic: Smart Marketing for Audiobooks & Podcasts—A Hands-On Workshop
DESCRIPTION:Audiobooks and/or podcast episodes—whether as guest or your own podcast—are audio assets useful for marketing. But putting those to work for you is not always easy and often not used strategically. \nIn this workshop you’ll learn how to get strategic about the audiobooks you have and/or podcast episodes you’ve either hosted or been a guest on. We’ll cover techniques for building your author platform and social media following—in ways that fit with who YOU are. \nWe will also do some hands-on work so you can get started on your own strategic plan. With June being Audiobooks Month\, the timing is perfect for this workshop. To maximize your time\, come with a list of your audio assets (audiobooks and podcast episodes) and the current size of your email list. If you can check on the number of followers on social media (whichever platforms you’re active on) that will help you as well. In any case\, come get inspired! Let’s get excited about your marketing (yes\, even YOU can be excited about marketing with this approach)!
URL:https://baipa.org/event/beyond-the-mic-smart-marketing-for-audiobooks-podcasts/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/05/BAIPA-graphics-8.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250607T090000
DTEND;TZID=America/Los_Angeles:20250607T121500
DTSTAMP:20260501T080227
CREATED:20250510T151135Z
LAST-MODIFIED:20250603T031811Z
UID:10000229-1749286800-1749298500@baipa.org
SUMMARY:HYBRID MEETING: Audiobook Success Blueprint: Production\, Distribution & Marketing for Indie Authors
DESCRIPTION:We’re excited to announce another special hybrid meeting.\nPlease scroll down to the bottom of this page for member RSVP link and non-member ticket.\n\nREGISTRATION FOR IN-PERSON ATTENDANCE IS CLOSED.\nAs usual\, Zoom access will be sent out to all members and registered non-members by 9 PM Pacific on Friday\, June 6th\, so that people who cannot attend in person can join us.\n\n\nThe general meeting begins at 9 AM Pacific\, the panel presentation is at 11 AM Pacific\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nWhether you already have an audiobook or wish you did\, this program will provide you with the key information you need to make your audiobook investment a success.\n\n\n– Learn how to leverage your audiobook through a strategic pre-production process.\n– Find out how to launch and sell your audiobook to massively increase your royalties and retain control over your pricing.\n– Discover the secrets of increasing sales with promotions and discount codes.\n– Build your following and community by knowing how to develop and access your list of customers.\n– Get the inside scoop on new production and distribution options. \nAlready have an audiobook? Great! Discover how you can earn more\, regain control\, and guarantee yourself a return on your audiobook investment. New distribution opportunities mean an audiobook investment makes more sense than ever before. \nWe’ll go into detail on how to approach the decisions you face for both production and distribution. Join us for this juicy program on what’s happening in the audiobook world with BAIPA President and Founder and CEO of Pro Audio Voices Inc: Becky Parker Geist! \nKey Takeaways include: \n\nLearn how and where to earn the highest royalties from audiobook sales\nFind out what your production options are\, how those relate to cost and success\, and how to make related decisions\nDiscover tips for success for pre-production through distribution and marketing\nUncover pre-order options and launch strategies\n\n\n\n\n\n\nAbout Our Speaker: Becky Parker Geist\nBecky Parker Geist is the Founder & CEO of Pro Audio Voices and AMPlify Audiobooks\, President of BAIPA\, and host of the Audiobook Connection podcast. They typically work with rights-holders who have had some publishing success but may not be reaching their full potential. By producing\, distributing and marketing audiobooks and podcasts\, they create exceptional audio experiences to reach more people while providing the tools and higher royalties rights-holders deserve. Becky is also the author of six independently published books.\nBecky is a recipient of Inc Magazine’s 2025 Female Founders Award. She’s been published in IBPA’s The Independent and had articles written about her in Forbes online. She’s been the guest on many podcasts and had several articles published on this topic. \nConnect with Becky: Proaudiovoices.com \n  \n  \n 
URL:https://baipa.org/event/audiobook-success-blueprint-production-distribution-and-marketing-for-indie-authors-with-becky-parker-geist/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/05/BAIPA-graphics-4-2.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250503T090000
DTEND;TZID=America/Los_Angeles:20250503T121500
DTSTAMP:20260501T080227
CREATED:20250201T080000Z
LAST-MODIFIED:20250515T005507Z
UID:10000221-1746262800-1746274500@baipa.org
SUMMARY:The Business of Being a Writer: It's About More Than Book Sales with Jane Friedman
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\n\n\n  \nTo earn a living from writing and publishing\, most writers must look beyond book sales. \nFew authors are transparent about their book sales and some take offense if you ask. But most aren’t earning a living through book sales alone. So where does the money come from? Find out. \nGetting a book published is a major milestone that every author should celebrate\, each and every time it happens\, yet it rarely leads to the kind of success or earnings that everyone hopes for. Few authors are open and transparent about what they earn and most will take offense if you ask. Because of the taboo surrounding earnings\, it’s easy to assume everyone is doing better than you. But they probably aren’t. Few people make a living solely by writing and publishing books\, unless they have a big platform or a long career with a big backlist. So where does the money come from if not sales? In addition to day jobs\, writers earn money through patronage/donations\, advertising/sponsorships\, and services. \nKey Takeaways include: \n\n4 key ways that writers earn money\nHow strategy differs when you’re appealing to gatekeepers vs readers\nThe most likely type of writer to earn a living through book sales alone\nThe often overlooked and ignored ways that writers can earn money.\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Jane Friedman\nJane Friedman has spent nearly 25 years working in the book publishing industry\, with a focus on author education and trend reporting. Her latest book is The Business of Being a Writer\, second edition (University of Chicago Press\, 2025)\, which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund\, she works with organizations such as The Authors Guild to bring transparency to the business of publishing. \nConnect with Jane: janefriedman.com \n  \n  \n 
URL:https://baipa.org/event/the-business-of-being-a-writer-its-about-more-than-book-sales-with-jane-friedman/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/1970/01/BAIPA-graphics-51.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250419T100000
DTEND;TZID=America/Los_Angeles:20250419T120000
DTSTAMP:20260501T080227
CREATED:20250325T002930Z
LAST-MODIFIED:20250417T235453Z
UID:10000228-1745056800-1745064000@baipa.org
SUMMARY:AI for Authors: A Hands-On Workshop
DESCRIPTION:Are you an author interested in learning how you can use AI tools to help in your writing and marketing journey? This is the workshop for you. We will identify attendee’s specific needs and explore the tools that can help them. Learn how you can use AI and still have your work considered to be “AI Assisted” and not “AI Created”. Tools discussed will include those most useful for research\, for writing\, for creating cover art and illustrations\, as well as those best for speech to text and text to speech (including voice cloning). We will identify the best uses of ChatGPT\, Co-Pilot\, Claude\, Perplexity\, Grock. Maive\, Lex\, MidJourney and many more. \nAttendees will learn how to use AI tools to assist in all areas of book research\, authoring\, marketing and promotion.
URL:https://baipa.org/event/ai-for-authors-a-hands-on-workshop/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/03/BAIPA-graphics-49.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250405T090000
DTEND;TZID=America/Los_Angeles:20250405T121500
DTSTAMP:20260501T080227
CREATED:20250325T001616Z
LAST-MODIFIED:20250515T005505Z
UID:10000227-1743843600-1743855300@baipa.org
SUMMARY:AI for Authors with Bob Heyman
DESCRIPTION:In AI for Authors\, you will learn how authors can use AI tools to outline\, research\, create illustrations\, cover art\, and voices\, write press releases and social media posts\, and more. All of the tools are in compliance with content being AI assisted rather than AI created. The handout will include 100 tools and links all authors should know. By the end of the presentation\, you will know what are the best AI tools to assist you in your writing journey – from research\, to writing to editing to art and much\, much more. \nWe will cover the AI tools to assist in all areas of creating and selling a book\, including:\n1. Research\n2. Authoring\n3. Speech to text\n4. Text to speech\n5. Art and design\n6. Marketing and promotion
URL:https://baipa.org/event/ai-for-authors-with-bob-heyman/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/03/BAIPA-graphics-47.png
ORGANIZER;CN="BAIPA":MAILTO:events@baipa.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250215T100000
DTEND;TZID=America/Los_Angeles:20250215T120000
DTSTAMP:20260501T080227
CREATED:20250201T030721Z
LAST-MODIFIED:20250515T005508Z
UID:10000222-1739613600-1739620800@baipa.org
SUMMARY:Workshop: The Seven Wonders of the Marketing World
DESCRIPTION:Here’s the next BAIPA Workshop!\nThese workshop events are exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members. \nMembers MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours.  \n  \nThe Seven Wonders of the Marketing World\nBrian Jud\, author\, book-marketing consultant\, television host and president of Premium Book Company\, will give you more book-marketing tips than you can imagine. After this presentation\, you will no longer wonder:\n1. Who is my target buyer? You will learn about buyers in places you never thought of.\n2. What should I do next? Leave with a list of many new marketing actions.\n3. Am I making any money? Calculate the most profitable price for your books.\n4. Why are my books returned? Find people who will buy your books–non-returnable.\n5. Where else can I sell? Discover new markets and buyers.\n6. How else can I promote my book? Not just in social media.\n7. Why aren’t my books selling? Learn how to sell more books to more people. \nKey takeaways:\n\nLearn Why and How Corporate Buyers Use Books\nUnderstand Why and How Associations Use Books\nGet Tips for Selling Children’s Books\nGet Tips For Selling Fiction\n\nAbout Our Speaker: Brian Jud\n \nBrian Jud is an author\, book-marketing consultant\, speaker\, seminar leader\, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable\, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales. \nBrian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities\, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book)\, a primer on non-bookstore marketing. \nBrian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is the author of the eight e-booklets with Proven Tips for Publishing Success and the contributing editor to the monthly newsletters\, Book Marketing Matters\, The Sales Informer\, The Authority and Bound to Sell. He was the host of the television show\, The Book Authority that aired for 13 years. \nBrian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. \n. \nConnect with Brian: Book Marketing Works
URL:https://baipa.org/event/workshop-the-seven-wonders-of-the-marketing-world-2/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/02/BAIPA-graphics-34.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250201T170000
DTEND;TZID=America/Los_Angeles:20250201T201500
DTSTAMP:20260501T080227
CREATED:20250123T071152Z
LAST-MODIFIED:20250515T005509Z
UID:10000223-1738429200-1738440900@baipa.org
SUMMARY:The Buck Starts Here: How to Sell More (Non-Returnable) Books
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nThe Buck Starts Here:\nHow to Sell More (Non-Returnable) Books\nBrian Jud\, author of How to Make Real Money Selling Books (Without Worrying About Returns)\nMost authors sell through bookstores — bricks and clicks. \n\n\nBut you can sell more books\, in large\, non-returnable quantities to non-bookstore buyers. These can be through retailers (airport stores\, supermarkets\, discount steres\, etc.) or to businesses\, associations\, schools\, the military and more. Brian Jud will show you how you can make more money selling your fiction\, non-fiction and children’s books to these buyers in a market twice as big as the trade. \nKey Takeaways include: \n\nHow to create a list of potential buyers\nHow to formulate a description of your target audience\nHow to cultivate an awareness of an enormous new sales opportunity\nHow to sell more fiction and non-fiction books without returns\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Brian Jud\nBrian Jud is an author\, book-marketing consultant\, speaker\, seminar leader\, television host and president of Premium Book Company which sells books to non-bookstore buyers on a non-returnable\, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales. \nBrian is the author of How to Make Real Money Selling Books (Without Worrying About Returns). This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities\, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book)\, a primer on non-bookstore marketing \nand was was the host of the television show\, The Book Authority that aired for 13 years. \nBrian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. Brian is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University. \n  \nConnect with Brian: bookmarketingworks.com \n  \n  \n 
URL:https://baipa.org/event/the-buck-starts-here-how-to-sell-more-non-returnable-books/
LOCATION:Zoom Event
CATEGORIES:Regular Monthly Meeting
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/02/BAIPA-graphics-23.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250118T100000
DTEND;TZID=America/Los_Angeles:20250118T120000
DTSTAMP:20260501T080227
CREATED:20240601T103941Z
LAST-MODIFIED:20250515T175926Z
UID:10000224-1737194400-1737201600@baipa.org
SUMMARY:Workshop: Use Amazon Tools to Sell More Books
DESCRIPTION:Here’s the next BAIPA Workshop!\nThese workshop events are exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members. \nMembers MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours.  \n  \n\nAmazon is a great place to sell books\, but most authors (and publishers) underutilize the free tools that Amazon offers. Metadata\, keywords\, editorial reviews\, and Amazon’s backend systems are also something that are often misunderstood\, and underused. This deep dive class will dig into all of the pieces that Amazon has to help you sell more books. \nKey takeaways:\n\nUnderstand Amazon’s relevancy score and why it matters!\nFind the best keywords to optimize your Amazon book page\nUnderstand categories and how to rank consistently #1 in your category.\nCreative ways to add Amazon keywords to your Amazon book page for better page visibility\nRefresh your approach to Amazon ads: With the new ads dashboard\, working within Amazon’s ad system has gotten more confusing and more complex. We’ll look at some creative ways to drive more clicks and improve ranking.\nOptimize keywords in Amazon ads: How many do you need\, and how can you find the right ones? Some new data suggests that the old ways of finding keywords are no longer working so it’s time to catch up.\nAd types: which ones should you run and for how long\nLeverage your backlist: If you have a single title that’s doing well there are some key strategies you can use to generate more exposure for your backlist.\nCan Amazon ads help you with organic optimization? They can\, and this class will break that down.\n\nAbout Our Speaker: Penny C. Sansevieri\n \nPenny C. Sansevieri\, Founder and CEO Author Marketing Experts\, Inc.\, is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of 23 books\, including the newly released book: The Amazon Author Formula\, From Book to Bestseller\, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book! \nConnect with Penny: Author Marketing Experts
URL:https://baipa.org/event/workshop-use-amazon-tools-to-sell-more-books/
LOCATION:Zoom Workshop
CATEGORIES:BAIPA Workshop
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/02/BAIPA-graphics-16.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20250111T090000
DTEND;TZID=America/Los_Angeles:20250111T121500
DTSTAMP:20260501T080227
CREATED:20250112T021500Z
LAST-MODIFIED:20250515T174302Z
UID:10000232-1736586000-1736597700@baipa.org
SUMMARY:Optimize Your Book Launch Success: How to Coordinate Book Production and Marketing Timelines
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nFULL PRESENTATION (9am-12:15pm PST):\nThe Secret to Improving Self-Publishing Results: Mastering Publishing Timelines while Baking Book Marketing into the Process\nDavid Wogahn\, author of the Countdown to Book Launch series\n\n\nBook marketing is often thought of as an activity that begins with the release of one’s book. The reality is that a book is like a loaf of bread—it begins to age over time once it’s released. As self-publishers\, we can feel like we’re in a race to delay or slow down this aging process during the most critical period of our new book’s life. \nHow do we improve the odds of launch success and the longer-term viability of our book? By baking marketing into the book design and production process before the book is released. \nDavid Wogahn and his company AuthorImprints have produced more than 400 books for independent authors in the last 14 years. During that time\, he has developed a methodology and timeline that authors can use to better prepare for post-book-release success. \nBased on his Countdown to Book Launch® timeline\, David will explain when key marketing events should be undertaken relative to steps in the production and distribution process. \nKey Takeaways include: \n\nHow and when to use the A-B-C list method for reaching testimonial writers\, influencers\, and readers/buyers.\nHow to coordinate print book pre-order using IngramSpark and Amazon KDP to meet deadlines and avoid publishing the wrong version of your book.\nWhen and how to do the five steps of comparable book and author research and what to do with the information you uncover.\nYou’ll learn a methodology for dividing book production into key components and how to coordinate those with pre-release marketing that can be applied to any type of book.\n\nAttendees will receive a copy of his comprehensive Countdown to Book Launch Timeline that they can use for their own book launch planning. It’s flexible enough to be adapted for self-publishing any type of book regardless of an author’s goals. \nTo further aid our members in applying this methodology to their own circumstances\, David has agreed to receive questions from members in advance of the meeting. He’ll use these in the second part of his presentation to provide his advice on attendee book preparation and launch planning. To submit a question on book production and marketing timelines for your book\, click here. \n\n\n\n\n\n\n\n\nAbout Our Speaker: David Wogahn\n \nDavid Wogahn is the author of six self-published books\, including the Countdown to Book Launch series of publishing guides and the Before the Launch workbook. In 2012\, he became the author of the first LinkedIn Learning course on the topic of self-publishing (Lynda.com at the time).\nDavid is a frequent speaker and trainer\, and has given presentations and taught classes for Writer’s Digest University\, Jane Friedman\, the Independent Book Publishers Association\, IBPA Publishing University\, the Alliance of Independent Authors (ALLi)\, and the Santa Barbara Writers Conference\, among other publishing professional organizations. \nBefore founding the author services firm AuthorImprints.com in 2011\, David worked for the 1984 Los Angeles Olympic Organizing Committee and the Los Angeles Times\, and was co-founder and COO of the first online publisher of college sports-team branded websites formerly known as the CBS College Sports Network. \nConnect with David
URL:https://baipa.org/event/optimize-your-book-launch-success-how-to-coordinate-book-production-and-marketing-timelines/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/02/BAIPA-graphics-25.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241207T090000
DTEND;TZID=America/Los_Angeles:20241207T120000
DTSTAMP:20260501T080227
CREATED:20241110T083326Z
LAST-MODIFIED:20250517T012024Z
UID:10000303-1733562000-1733572800@baipa.org
SUMMARY:Hybrid Meeting: You CAN Tell a Book by its Cover
DESCRIPTION:December 7\, 2024: In-person and on Zoom\nMeeting: 9 am-12:15 pm\n\nWe’re excited to announce another special hybrid meeting.\nPlease scroll down to the bottom of this page for all tickets.\nAll members must log in first. \nNOTE: Reservations for In-Person Member Tickets Ends at 12 Midnight\, Pacific on November 26th.\nAs usual\, Zoom access will be sent out to all members and registered non-members by 9 PM Pacific on Friday\, December 6th.\n\n\nThe general meeting begins at 9 AM Pacific\, the panel presentation is at 11 AM Pacific\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nHow to Make Sure your Book Cover is Doing its Job — Regardless of Medium or Genre\nDavid Kudler\, John Byrne Barry\, and Suzanne Parrott\n\n\nYou may not be able to judge a book by its cover — but that doesn’t mean that people don’t every day. Your cover has a very important job to do\, so are you sure it’s up to the job? \nFor this year’s annual cover design event\, we have invited three top experts (David Kudler\, John Byrne Barry\, and Suzanne Parrott) to discuss four aspects of book cover design: composition\, color\, typography\, and branding. \nThe panel will also provide live feedback of two or three BAIPA authors’ book covers\, AND we will have our usual cover design contest. See this blog article for details on submitting your books for both opportunities\, as well as some useful content about cover design. \nThe panel will be moderated by Ruth Schwartz. \n\n\n\n\n\n\n\nAbout Our Speakers:\n\nDavid Kudler \nDavid Kudler is an author\, publisher\, and expert provider of design and editorial services to independent publishers. Through his company\, Stillpoint Digital Press\, he has published over a hundred titles by twenty authors — including himself. \nConnect with David: stillpointdigital.com \n\n  \n\n \nJohn Byrne Barry \n\nJohn Byrne Barry  is a writer\, designer\, actor\, director\, and crossing guard. He is author of four novels\, including his latest\, Pirates of Sausalito: Houseboat Wars Murder Mystery. He designs book covers\, book interiors\, websites\, and collateral. He also serves on the BAIPA board as treasurer. See more at johnbyrnebarry.com. \n\nConnect with John: johnbyrnebarry.com \n\n  \n  \n\n \nSuzanne Parrott \nSuzanne Parrott\, author of several children’s books and self-help guides\, brings over 40 years of experience in graphic design\, advertising\, and marketing. With a B.A. from the University of Washington\, her career started at Sage Advertising before founding OneWay Advertising and Design in 1988\, which evolved into First Steps Publishing in 2011. As owner and Lead Graphic Designer\, she specializes in cover design\, interior layout and ebook formatting. Parrott has presented self-publishing workshops for organizations like Willamette Coastal Writers Group\, Oregon Coast Learning Institute\, and Florence Festival of Books helping authors navigate the publishing process. SuzanneParrott.com | FirstStepsPublishing.com. \nConnect with Suzanne: suzannefyhrieparrott.com \n\n \nRuth Schwartz \nRuth Schwartz is the founder and CEO of Wonderlady Books\, helping self-publishing authors turn finished manuscripts into well-published books\, complete with professional cover design\, interior layout\, and ebook editions—all up online and available for sale around the world. Ruth brings over 50 years of book publishing\, design and printing industry experience to every author’s project and has worked on over 200 independently-published books since 2012 when print on demand technology enabled the current indie publishing revolution. And she is the co-founder of Respecting Our Elders\, the award-winning\, all-volunteer food program. \nConnect with Ruth: Thewonderlady.com\, respectingourelders.org
URL:https://baipa.org/event/hybrid-meeting-you-can-tell-a-book-by-its-cover/
LOCATION:Zoom Event
ATTACH;FMTTYPE=image/png:https://baipa.org/wp-content/uploads/2025/02/BAIPA-graphics-17.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20241102T160000
DTEND;TZID=America/Los_Angeles:20241102T191500
DTSTAMP:20260501T080227
CREATED:20240925T043412Z
LAST-MODIFIED:20250515T005514Z
UID:10000233-1730563200-1730574900@baipa.org
SUMMARY:The Untold Story of Books with author Michael Castleman
DESCRIPTION:BAIPA monthly meetings are now on Zoom\, with occasional hybrid meetings (Zoom and in-person). The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nWhat We Call “Traditional Publishing” Is Actually\na Brief\, 80-Year Detour from 400+ Years of Self-Publishing\nMichael Castleman\, San Francisco journalist and author\n\n\nMy latest release\, The Untold Story of Books\, recounts the bittersweet saga of publishing from Gutenberg to Amazon. It explores how\, since 2000\, digital technology has transformed publishing. Authors now enjoy two new paths to publication: self- and hybrid publishing\, doing everything themselves or paying publishers-for-hire. These two novel models have upended “traditional” publishing\, threatening the Big Five New York houses whose imprints have familiar names. \nActually\, traditional publishing is a misnomer. It’s been the dominant paradigm for only 80 of publishing’s 575 years\, 1920-2000. For 495 years\, authors have self-published. There have been three separate\, distinct business models. From Gutenberg through 1920\, the first book business\, there were no publishers. Early American authors self-published (with wealthy patrons sometimes contributing). Authors hired printers then marketed their books on their own. The other eras will be covered in Michael’s presentation. \nBook writing today has become a high-tech update of the first book business\, not a career\, but maybe an expensive hobby. \nKey Takeaways include: \n\nUnderstand that self-publishing has been the dominant book publishing model for 495 of publishing’s 575 years.\nHear about how there have been three separate and distinct book businesses.\nLearn how all three have been defined by the technology of printing.\nKnow that it’s easier than ever to publish books—and harder than ever to sell them.\n\n\n\n\n\n\n\n\n\nAbout Our Speaker: Michael Castleman\nSan Francisco journalist and author Michael Castleman\, 74\, has published 3\,000 magazine and web articles and 19 books\, most recently The Untold Story of Books: A Writer’s History of Book Publishing (Unnamed Press\, LA). It went into a second printing just 8 weeks after publication. Its Amazon page boasts 35 Editorial Reviews and 40 customer reviews with a rating of 4.9 out of 5. Castleman grew up in a suburb of New York City and graduated Phi Beta Kappa from the University of Michigan (1972). He earned a Masters in Journalism at UC Berkeley (1979). He began researching the history of book publishing in 1979\, the year he signed his first book contract.\nConnect with Michael
URL:https://baipa.org/event/the-untold-story-of-books-with-author-michael-castleman/
LOCATION:Zoom Event
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DTSTART;TZID=America/Los_Angeles:20241005T160000
DTEND;TZID=America/Los_Angeles:20241005T191500
DTSTAMP:20260501T080227
CREATED:20240601T103845Z
LAST-MODIFIED:20250515T005523Z
UID:10000237-1728144000-1728155700@baipa.org
SUMMARY:Marketing Your Book Without Social Media
DESCRIPTION:BAIPA monthly meetings are now on Zoom. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nTherefore\, all non-members MUST register in advance in order to participate. However\, all current BAIPA members will get the Zoom info for this session automatically.\nPlease scroll down to the bottom of this page if you need a non-member ticket.\nThe general meeting begins at 9 am\, the speaker presentation is at 11 am\, after Q&A\, networking time\, introductions & announcements.\n(Click here for the schedule for the day)\n\n\nMORNING PRESENTATION:\nMarket Your Book without Social Media – Yes you can!\nPenny C. Sansevieri\, Founder and CEO Author Marketing Experts\, Inc.\n\n\nIf you’ve been wondering how to market your book without social media\, this event is for you \nThere’s a new trend brewing – authors quitting social media in favor of more creative ways to market their books and spending more time writing new books. But can you really quit social media? You bet. You just must get creative in other ways and this class will show you how. \nKey Takeaways include: \n\nSocial media: Do you keep any or punt them all?\nTwo things you must have if you’re going to stop playing in the social media sandbox\nCreative things you can do to get yourself out there and why you want to\nReaching influencers locally – yes\, you can and it’s easier than you think!\nHow to make your website your focal point (and why you need to)\nCan you still pitch influencers\, bloggers and bookstagrammers even if you aren’t on social media? Yes\, and I’ll show you how.\nA few great places to list yourself and your book\, to get more attention!\n\n\nThis class is jam-packed with ideas and whether you want to abandon social media entirely\, you’ve never been on social media\, or just go social media-lite\, you’ll benefit from the great many ideas and tips you’ll learn in this session!\n\n\n\n\n\n\n\nAbout Our Speaker: Penny C. Sansevieri\nPenny C. Sansevieri\, Founder and CEO Author Marketing Experts\, Inc.\, is a best-selling author and internationally recognized book marketing and media relations expert. She is an Adjunct Professor teaching Self-Publishing for NYU. She is the author of 23 books\, including the newly released book: The Amazon Author Formula\, From Book to Bestseller\, 5 Minute Book Marketing for Authors and How to Revise and Re-Release Your Book! \nConnect with Penny: Author Marketing Experts 
URL:https://baipa.org/event/marketing-your-book-without-social-media/
LOCATION:Zoom Event
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DTSTART;TZID=America/Los_Angeles:20240921T170000
DTEND;TZID=America/Los_Angeles:20240921T190000
DTSTAMP:20260501T080227
CREATED:20240828T062507Z
LAST-MODIFIED:20250515T005515Z
UID:10000234-1726938000-1726945200@baipa.org
SUMMARY:Workshop: Boost Your Book Sales: Elevating Author Visibility through Email Marketing
DESCRIPTION:Here’s the next BAIPA Morning Workshop!\nLike our monthly meetings\, these events are exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before\, around 9 PM.\nEVERYONE MUST REGISTER\nfor this two-hour workshop.\nMember tickets are $25.00\, Non-Member tickets are $40. There is also a $15 Recording Only ticket for Members. \nMembers MUST log in first. Then please scroll down to the bottom of this page for the ticket selection area.\nThe workshop WILL be recorded and the video will be shared with all paid ticket holders within 48 hours.  \n  \nBoost Your Book Sales: Elevating Author Visibility through Email Marketing\nwith Melanie Herschorn\nThis engaging workshop is for authors across genres—from children’s storytellers to non-fiction experts and fiction writers. This session focuses on leveraging the power of email marketing to increase your visibility and drive book sales. You’ll learn how to craft compelling lead magnets that capture interest\, as well as strategies for effective collaboration that can open new marketing channels and creative opportunities. Join us to discover how these essential tools can be tuned to your unique author needs\, helping you connect with more readers and amplify your success. \nKey takeaways:\n\nStrategic Email Marketing: Discover how to craft effective emails and grow your list.\nDesigning Effective Lead Magnets: Learn to develop lead magnets that are not only relevant and appealing based on your genre but also optimized to convert readers into followers and customers.\nNavigating Collaborations for Increased Visibility: Understand the mechanics of successful collaborations\, from choosing the right partners to co-promoting content that resonates with broader audiences.\n\nAbout Our Speaker\n \nMelanie Herschorn is a book marketing and publishing strategist for nonfiction and children’s book authors who want to grow their business with a book. Her clients are coaches\, consultants\, and experts\, worldwide\, who want to amplify their message and authority with a book. \nWith her comprehensive background as a celebrity publicist\, award-winning journalist in radio print and TV\, as well as a clothing designer and entrepreneur\, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book. \nShe earned a master’s degree in journalism from the University of Southern California where she graduated first in her class. Melanie grew up in Canada\, has lived on both US coasts\, and now resides in Arizona with her husband\, daughter and son\, her dog Marty and her cat Phoebe. \nConnect with Melanie
URL:https://baipa.org/event/workshop-boost-your-book-sales-elevating-author-visibility-through-email-marketing/
LOCATION:Zoom Workshop
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