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[PAST EVENT] Steve Spatz, President of BookBaby, Talks About People-Powered Publishing

March 12, 2016 @ 9:00 am - 3:00 pm

Free – $55

Join BAIPA on March 12 and learn the behind the scene stories, strategies and shortcuts used by successful BookBaby authors.

Steven Spatz

BookBaby President Steve Spatz will talk about: People Powered Publishing – how self-published authors around the world are finding fame, fortune & fun.

Morning Session: 11am to 12:15pm

Self-publishing is all about people. It starts with authors – millions of folks writing books of every genre known to man. It continues with talented editors and designers, now just a click away, thanks to today’s technology marketplace. You also have book bloggers and reviewers, the digital tastemakers who can make or break a book. And of course, it all comes down to the all-important readers – smart and savvy consumers around the globe.

Steve’s presentation – People Powered Publishing – explores how indie authors are succeeding in today’s rapidly-changing self-publishing environment, including:

  • How upstart self-published authors are fueling recent economic and social changes that are tearing apart the traditional publishing concepts.
  • How some typical – and some breakthrough – BookBaby authors are finding tremendous success in using content in new and multi-dimensional ways.
  • Gaining the benefit of BookBaby authors’ collective self-publishing experience as they share their most successful – and very practical – ideas and techniques that anyone can use to successfully publish their book.

Afternoon Workshop: 1pm to 3 pm

Self-Publishing Workshop: The End – Now What?

Six essential steps – and a couple of shortcuts – to putting your manuscript into the marketplace in six weeks.

Putting together a book of any kind is an achievement, and that’s what writers do. But once they type in “The End” or “Fin” … they’ve simply come to one of many milestones in publishing circa 2016. What follows next is usually outside of an author’s comfort zone. This workshop is intended to help you take the next steps towards realizing your ultimate goal – seeing your published work in a bookstore, either online or in bricks and mortar.

We’ll cover the most essential next steps for indie authors including:

  • How to find an editor on any budget – even $0
  • Choosing a publishing pathway that’s best for you
  • Often overlooked aspects of book merchandizing
  • The dollars and sense of a great book cover

“I went for years not finishing anything. Because, of course, when you finish something you can be judged. I had pieces that were re-written so many times I suspect it was just a way of avoiding sending them out.”
Erica Jong 

Maybe she was having too much fun researching material for her books. But Ms. Jong did indeed finish great works such as Fear of Flying, and other landmark books about the sexual revolution.

The process to taking your manuscript beyond the hard drive on your computer can be daunting to say the least. Many a writer has gone the route as the early Ms. Jong and let their efforts stall out at this stage. And frankly that’s just plain wrong! Your work needs to be read. And that’s the purpose of this workshop – to guide you through the next few steps towards realizing your ultimate goal – seeing your published work in bookstores, both online and off.

The workshop will cover areas including:

Finishing strong – Knowing when you’re really finished with your book. Steve will discuss various techniques and ideas to help you know when your book is done.

Essential Editing – Finding an editor is easy, but finding the editor who’s right for you might be a challenge. Steve will explore where and how to look for your partner in writing crime, even if you don’t have a budget for it.

Choosing the publishing pathway – Do you chase your dream of pursuing the traditional “book deal” and all the trappings? Or do you take your career into your own hands and self publish? Steve will review the pros and cons and help you to make up your mind.

Marketing Musts – Authors love to write, but marketing? Not so much. While book promotion usually gets all the attention, Steve will spend time in areas that are often overlooked in the marketing mix.

Creating the Killer Cover – You’ve spend months – maybe even years – crafting words into your book. Now it needs the perfect packaging – an eye-catching book cover. Steve will review some design basics and recommendations for that all important visual.

Picking your product – Will it be old school printed books? Or new school eBooks? Or perhaps both? Steve will finish out your publishing journey with a comparison between the formats, along with some file formatting basics to help your project go smoother.

 It’s a forced march to be sure, but it’s one that any motivated author can finish. Depending on the path you choose you can be seeing your book up for sale at Amazon, iBooks, Barnes & Noble, and other stores in a few short weeks from today.

BONUS – every participant in the workshop will receive a free copy of Steve’s book – The End, NOW WHAT – as an extended study guide!

The End now what


About Steven Spatz

Along with being a writer, marketer, and the President of BookBaby, the nation’s leading eBook and printed book distributor, Steven Spatz joined AVL Digital in 2004 to lead the direct-to-consumer marketing teams for music industry-leading brands Disc Makers, Oasis and CD Baby. After serving as Chief Marketing Officer, Spatz was tapped to lead the company’s new publishing division in late 2014. BookBaby has offices in Portland, OR and Philadelphia, PA to meet the printed and eBook needs of thousands of authors around the globe.

Spatz lives in Newtown, PA with his two daughters, demented cat and well used bicycle. He published his first book (The End – NOW WHAT?) in 2015. He is currently working on a second book about self-publishing and book marketing.

Steven loves to hear from authors, editors, and publishers in the indie author community with tales of publishing trials and triumphs. To tell him your story, write to [email protected].

BookBaby Blurb


March 12, 2016
9:00 am - 3:00 pm
Free – $55
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BAIPA Program Committee


The Key Room
1385 North Hamilton Parkway
Novato, CA 94949 United States
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