[PAST EVENT] November Morning Presentation: The Buck Starts Here

Events > 2017 > November > [PAST EVENT] November Morning Presentation: The Buck Starts Here

About this event:

Created by Ruth Schwartz

How to Sell More Books to Non-Bookstore Buyers

Morning Speaker Presentation with Brian Jud
11 AM to 12:15 PM
Afternoon Workshop: 1-3 PM
(see separate event)
(General meeting begins at 9 AM, speaker presentation is at 11 AM, after Q&A,
networking time, introductions & announcements)

(Click here for the schedule for the day)

BAIPA is making some changes to the back end of the website and our Events registration system is in the process of being upgraded.
To register (no advance payment necessary), please send an email to [email protected] letting us know that you will be coming to this morning session.
If you are a member of BAIPA, then your attendance at this morning session is free. If you are a guest, please bring cash, check or credit card to cover your $20.00 fee.


Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. This opportunity is divided into retail and non-retail segments. Retail includes buyers for discount stores, warehouse clubs, airport stores, supermarkets and more. You will learn ways to creatively sell to them. The non-retail sector includes corporations, associations, schools and the military.  They do not resell books, but use them as promotional items. Combined, these represent a larger opportunity than selling through traditional outlets such as Amazon and brick-and-mortar bookstores.

Are you getting your share of these sales? In this presentation, you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits. Brian will also describe where and how to find prospective buyers in each segment, and how to make sales presentations and negotiate profitable sales.

  1. Discover new places to sell your books
  2. Find creative ways  to increase sales, revenue and profitability
  3. Learn how to find the names and contact info for buyers for your books – not just books like yours
  4. See how to negotiate large-quantity, non-returnable sales and become more profitable


About Our Speaker

Brian Jud

Brian Jud

Brian Jud is an author, book-marketing consultant, speaker, seminar leader, television host and president of Premium Book Company that sells books to non-bookstore buyers on a non-returnable, commission basis. Brian is also the Executive Director of the Association of Publishers for Special Sales.

Brian is the author of How to Make Real Money Selling Books (Without Worrying About Returns) This is the ultimate do-it-yourself guide to selling your books to non-bookstore buyers in large quantities, with no returns. He also wrote Beyond the Bookstore (a Publishers Weekly® book), a primer on non-bookstore marketing.

Brian has also written and published five titles on career transition that are distributed internationally. He is a prolific writer of articles about book publishing and marketing. He is the author of the eight e-booklets with Proven Tips for Publishing Success and the contributing editor to the monthly newsletters, Book Marketing Matters, The Sales Informer, The Authority and Bound to Sell. He was the host of the television show, The Book Authority that aired for 13 years.

Brian is an adjunct lecturer of sales and marketing courses for graduate and undergraduate students at the University of Hartford and the University of Connecticut. He is a regular speaker on marketing topics at IBPA’s Publishing University and for publishing groups around the country. Brian has a BS degree in Marketing from the University of Cincinnati and an MBA in Marketing from Xavier University.

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