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You are here: Home / Events / Simple Video Marketing to Sell More Books
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Simple Video Marketing to Sell More Books

December 10, 2019 by Ruth Schwartz Leave a Comment

General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements, followed by our informal lunch gathering from 12:15 PM-3 PM. Scroll down for details and to register.
(Click here for the schedule for the day)
Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.

MORNING PRESENTATION:

Simple Video Marketing to Sell More Books

Mike Wolpert: Marketing Consultant

Marketing is marketing. In most cases, it’s a process of getting attention and inspiring prospects to become customers. It’s about identifying a problem and offering a solution. For authors, though, it’s a bit different. It is often about connection, community, conversation and then conversion into book sales.In this new age of video, it’s more and more important for authors to embrace video as a marketing strategy. It can be simply done, intimate and effective with just a little attention, planning, and polish.

You will learn how to:
1. Know what to say, by crafting an introductory message that sells.
2. Film simple marketing videos using mostly gear you already have.
3. Maximize your Goodreads marketing – learn three little known secrets that will make you stand out.
4. Use every video you create in six different ways so they become permanent marketing assets and serve you long term.

 

You will walk away knowing exactly how to make a decent video that looks good and sounds good, you’ll know what to say and where to post it so it gets seen.

NO AFTERNOON WORKSHOP

Instead, everyone attending the morning session is welcome to bring a bag lunch and stay for a casual gathering with discussions around the tables. We’ll provide some conversation starters at each table in case they’re helpful, but you probably won’t need them. This is a chance to hang out informally with your BAIPA friends and colleagues. Discuss the morning presentation, what you’re each working on, or pick the brains of your community around some problem or challenge or opportunity. There will be no formal afternoon workshop, but there will be a reason to stick around for a bit, relax and socialize.


About Our Morning Speaker: Mike Wolpert

Mike Wolpert BAIPA

Mike Wolpert loves a good story; he loves telling them, loves listening to them and most of all, loves helping cool and interesting people tell their stories naturally and elegantly on video so they reach more prospects, get more customers and sell more stuff.

Mike combined his lifelong passion for photography and decades-long career as a high performing radio advertising salesman (where he wrote hundreds of 60-second business stories) when he founded the marketing consultancy Social Jumpstart 10 years ago with the mission “To reach and inspire a million business owners and entrepreneurs to use their stories as marketing to connect with customers and grow their sales.”

Connect with Mike:
Email: [email protected]
Website: socialjumpstart.com

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  • January 11, 2020
    9:00 am - 12:15 pm
We're sorry, but all tickets sales have ended because the event is expired.

Venue:   The Key Room

Address:
1385 Hamilton PKWY, Novato, California, 94949, United States

Tagged With: IngramSpark, KDP, self-publishing

← You CAN Tell a Book by Its Cover
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Becky Parker Geist of Pro Audio Voices

Welcome to BAIPA

With COVID-19 teaching us all how to function remotely, BAIPA will meet via ZOOM ONLY until it is safe to resume in-person meetings. (Even when we decide to resume in-person events, we will continue the Zoom option.) We are implementing all the recommended precautionary measures to keep our meetings private and safe for all participants. All members and visitors who register in advance will receive a link to attend via Zoom video conferencing. On the Friday evening before the meeting, we will send the link and password out to members and to non-members … More

Current BAIPA members do not need to register for our monthly meetings. The night before the meetings, they will receive the Zoom info. However, members must log in to get a discounted ticket for workshops. 

Upcoming Events

  • CrowdFunding Success for Authors and Writers
    Crowdfunding | Karolina Grabowska Pexels
    • Dr. Judith Briles on how to use CrowdFunding to raise money to create your book
      July 9, 2022
      9:00 am - 12:15 pm
  • Email Marketing Success
    Email Marketing Success | Pexels
    • Pauline Wiles on Email Marketing Success for Authors
      August 6, 2022
      9:00 am - 12:15 pm
  • The Three Step Formula for Building an Author Platform
    • Fauzia Burke shares the Three Step Formula for Building an Author Platform
      November 5, 2022
      9:00 am - 12:15 pm

BAIPA Monthly Meetings

IMPORTANT
BAIPA is now meeting on the first Saturday of every month via Zoom only for now. In general, if the first Saturday falls on a holiday or holiday weekend, we will meet on the second Saturday.

We are also having workshops on the third Saturday of every month (also via Zoom only for now. In general, if the regular monthly meeting moves to the second Saturday, then the workshop will be two weeks later.

Future Events

  • July 9th: CrowdFunding Success for Authors and Writers with Dr. Judith Briles
  • July 23rd: Workshop: How to Creat a Million Dollar Speech with Dr.Judith Briles
  • August 6th: Email Marketing Success with Pauline Wiles
  • August 20th: Workshop: IngramSpark Best Practices & Tips with Ruth Schwartz
  • October events TBD
  • November 5th: Building an Author Platform with Fauzia Burke
  • December 3rd: Annual Cover Design Event

More exciting speakers and topics coming in the rest of 2022!

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