General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements, followed by our informal lunch gathering from 12:15 PM-3 PM. Scroll down for details and to register.
Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member login link in the upper right corner of the site.
Simple Video Marketing to Sell More Books
Mike Wolpert: Marketing Consultant
Marketing is marketing. In most cases, it’s a process of getting attention and inspiring prospects to become customers. It’s about identifying a problem and offering a solution. For authors, though, it’s a bit different. It is often about connection, community, conversation and then conversion into book sales.In this new age of video, it’s more and more important for authors to embrace video as a marketing strategy. It can be simply done, intimate and effective with just a little attention, planning, and polish.
1. Know what to say, by crafting an introductory message that sells.
2. Film simple marketing videos using mostly gear you already have.
3. Maximize your Goodreads marketing – learn three little known secrets that will make you stand out.
4. Use every video you create in six different ways so they become permanent marketing assets and serve you long term.
NO AFTERNOON WORKSHOP
Instead, everyone attending the morning session is welcome to bring a bag lunch and stay for a casual gathering with discussions around the tables. We’ll provide some conversation starters at each table in case they’re helpful, but you probably won’t need them. This is a chance to hang out informally with your BAIPA friends and colleagues. Discuss the morning presentation, what you’re each working on, or pick the brains of your community around some problem or challenge or opportunity. There will be no formal afternoon workshop, but there will be a reason to stick around for a bit, relax and socialize.
About Our Morning Speaker: Mike Wolpert
Mike Wolpert loves a good story; he loves telling them, loves listening to them and most of all, loves helping cool and interesting people tell their stories naturally and elegantly on video so they reach more prospects, get more customers and sell more stuff.
Mike combined his lifelong passion for photography and decades-long career as a high performing radio advertising salesman (where he wrote hundreds of 60-second business stories) when he founded the marketing consultancy Social Jumpstart 10 years ago with the mission “To reach and inspire a million business owners and entrepreneurs to use their stories as marketing to connect with customers and grow their sales.”
- January 11, 2020
9:00 am - 12:15 pm
Venue: The Key Room