Selling Your Book as Part of a Course, Workshop or Presentation

Presenting David Cook for our Morning Presentation and Deborah Myers for the Afternoon Workshop

(General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements), followed by our afternoon workshop from 1:00 PM-3 PM. Scroll down for details and to register.

(Click here for the schedule for the day)

Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page. There is a Member Log in link in the upper right corner of the site.

MORNING PRESENTATION:

David Cook,  Author of Build Your Dream House for a Song,
marketed his book in an unconventional way, and he continues to do so.

David teaches a class at community colleges and adult education programs, and he doesn’t have a teaching credential—that’s the beauty of these programs. You can teach a class on pretty much any subject and often you can make your materials a mandatory purchase by anyone wishing to take your class and learn what you have to offer. The list of subjects is endless. David will help you get started in this lucrative and unconventional way of selling your book. He has sold thousands of copies of his book, Build Your Dream House for a Song at full retail with an incredible $15 profit on each book sold. David is also a former BAIPA President. Come and learn from a seasoned pro how you can do the same.

About our Morning Speaker

David Cook

David Cook was born in London, England and lived there with his mother, sister, two aunts and grandmother until the age of thirteen, at which time his mother took him and his sister to Australia to meet their father. At the age of eighteen, David’s drive for adventure prompted him to leave Australia. He borrowed five dollars, left a note for his mother and boarded a Swedish ship for places unknown. It wasn’t until he was on the high seas that David asked where the ship was bound. After stops in several ports, he arrived at the ship’s final destination, which was San Francisco, California. He never looked back, settled there and is the proud father of two beautiful and accomplished daughters, Emily and Elizabeth.

While working full time as a television salesman, David and his wife took advantage of the burgeoning California real estate market. They bought and sold several houses and dabbled a little in DIY before that was trendy. Then they bought a vacant lot and had a contractor build a house, which they immediately sold. That experience awakened something in David; an idea he became extremely excited about. He wanted to build his own house!

He began to investigate the possibilities. He enrolled in classes about various topics around owner building, knowing that his dream could come to fruition. Quickly following his studies, David and his wife purchased a larger property. This was it! He was going to build a house with his own hands. Using their small business to help finance the effort, David and Marcia worked out the details and David started materializing his dream. Marcia ran the business while David took over many of the responsibilities of raising their young daughters and building the house while the children were in school.

After completing his house David wrote a book, Build Your Dream House for a Song, so that he could share his experience of bringing his vision to life. The book documents his progressive and imaginative thinking and the joy of building a simple but beautiful house for pennies on the dollar. Based on his book, David created a seminar that he taught for the next ten years, “How to Build Your Dream House for a Song” at colleges around the country. His book is now in its fifth edition and is also available in Spanish.

David wants to make a TV show to illustrate how a beautiful, incredible and “Green” house can be built for very little money using his forward-thinking techniques. This show will inspire people everywhere to do the same, to be empowered, to be independent and to live the life they would like without having the mortgage yoke around their neck for thirty years.

AFTERNOON WORKSHOP

Deborah Myers has taken her Easy Self-Help Acupressure content and turned it into multiple formats: video/book packages, workshops, presentations, and trainings, including her manuals and books as part of these deliverables.

No matter if you have a non-fiction or fiction book, it’s possible to create a class or presentation around the content and include the book as part of the event. During the first hour, Deborah will show you how she created programs that included her books, starting from her first workshop manual through her Easy Self-Help Acupressure video/book packages. She will also speak to the importance of looking to your audience, your target markets and finding out what they want from you. After you truly talk and listen, then you create what will meet their needs. Keep in mind that you can have multiple audiences, and you can turn your content into multiple products for those different audiences.

During the second hour, Deborah will lead the participants in a series of 10-minute brainstorming sessions for those present who want to look at how to sell their book and content in new ways. We can accommodate five authors (first-come, first served), allowing for some intro and wrap-up time, so if you want one of these slots, please provide the info requested as part of the workshop registration. You MUST register in advance for the afternoon workshop in order to qualify for one of these brainstorming slots.

Deborah will also be emailing every participant the ebook edition of her Easy Self-Help Acupressure for Grown-Ups book.

About our Afternoon Workshop Leader

Deborah Myers

Deborah is a Certified Acupressurist and Jin Shin Jyutsu Practitioner and has been helping clients since 1995 to discover how to more easily become who they want to be physically, emotionally and mentally. In her private practice, she assists individual clients in their search for stress reduction, pain relief, and healing.

Deborah is passionate about empowering others to live a balanced, healthy lifestyle. She is committed to teaching others how they can be partners with their own bodies by utilizing self-help energy balancing techniques. Her workplace wellness programs are bringing success and vitality to many businesses. She has written a go-to energy first-aid manual that explains the energy points of Jin Shin Jyutsu, an ancient form of Japanese acupressure.

Deborah is dedicated to helping young people discover how to be healthier, happier and more productive at home and in the classroom. Kids, parents, and teachers are finding that the program helps to increase clarity and focus, reduce anxiety, balance emotions, increase mindfulness, foster pleasant learning experiences and enhance daily activities. To make it even more appealing and fun, Deborah created an animated video of the Daily Clean Your House Flow®, a nine-step self-help acupressure flow. She has written three guidebooks that are perfect complements to the six-and-a-half minute animated video and offer clear explanations and colorful illustrations.

Through healing sessions, coaching, workshops, workplace wellness programs and her Easy Self-Help Acupressure video and books, Deborah has helped thousands of people of all ages discover how they can easily attract what they want in their lives and have health at their fingertips.