How to Be Memorable: a PR & Marketing Expert shares tips to transform your author business

BAIPA monthly meetings are now exclusively on Zoom. The Zoom links will be provided to you via email on the Friday evening before, around 9 PM.
Therefore, all non-members MUST register in advance in order to participate. However, all current BAIPA members will get the Zoom info for the morning session automatically.

Please scroll down to the bottom of this page if you need a non-member ticket.

The general meeting begins at 9 am, the speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements.

(Click here for the schedule for the day)

MORNING PRESENTATION:

How to Be Memorable:
A PR & Marketing Expert shares tips to transform your author business

Dave Farrow

Dave Farrow is a Guinness Record Holder for Memory turned PR Expert. He will be sharing his tips for memorable marketing and business success.

In this session, Dave will teach you mnemonic marketing secrets to transform your business and make your author brand unforgettable!

Key Takeaways include:

• Explore different ways to align your story with the hottest media topics in radio, TV, and print
• Learn about the latest social media marketing tools to triple lead generation
• Brainstorm creative ways you can approach the media to earn media exposure for your book and brand
• Discuss how to get your story featured on the top print publications
• Examine the best way to “sell” yourself and your book in an interview
  And more!

About Our Speaker: Dave Farrow

Marketing expert Dave Farrow is the two-time Guinness World Record holder for greatest memory. To earn this title, Farrow recalled the exact order of 59 decks of shuffled playing cards using “The Farrow Memory Method.” This method was originally invented to combat Farrow’s dyslexia and ADHD and it is now a unique memory system backed by a double-blind neuroscience study from McGill University. Farrow is first and foremost an entrepreneur who mastered the art of marketing to promote his own business. He took his skill in memory and developed several educational products and used publicity as his primary sales tool. His results are impressive. He has been a featured guest expert on over 2000 interviews in the media, including Dr. Oz, The Today Show, Live with Regis and Kelly, Steve Harvey, Discovery Channel, and many others.

Today, Farrow uses his keen understanding of the brain in the public relations and media sector. He is the founder of Brainhackers.com and the CEO of Farrow Communications, a Buffalo-based, full-service PR and marketing firm known for its unforgettable branding.

Connect with Dave: farrowcommunications.com