Get the most bang for your buck by learning how to use your eBooks to sell both print and eBook new releases!

 (General meeting begins at 9 am, speaker presentation is at 11 am, after Q&A, networking time, introductions & announcements), followed by our informal lunch gathering from 12:15 pm-3 pm. Scroll down for details and to register.

(Click here for the schedule for the day)

Current BAIPA members must log in first to get a free ticket to the morning session and a discounted ticket for the afternoon workshop. Then come back to this page.

MORNING PRESENTATION:
Using Your eBooks as Key Marketing Tools

Everyone knows that first week sales are a “make it or break it” moment for any new book. But how do you make each new release a success?

There are several ways to market your new release, but few that as inexpensive as your ebooks. Many promotions revolve around supporting backlist, which has already slowed. These tried and true methods will help you in all these arenas:

• Making the most out of preorders;
• How to use subscription services (like KU) to drive sales;
• How to create a back of the book ad that works;
• What to do on the web to create better search results;
• How to leverage your backlist for great effect;
• Some third-party services that can make the difference.

As an indie author (or a publisher for other authors), you should find plenty of low hanging fruit that could make your next release your best one.

NO AFTERNOON WORKSHOP

Instead, everyone attending the morning session is welcome to bring a bag lunch and stay for a casual gathering with discussions around the tables. We’ll provide some conversation starters at each table in case they’re helpful, but you probably won’t need them. This is a chance to hang out informally with your BAIPA friends and colleagues. Discuss the morning presentation, what you’re each working on, or pick the brains of your community around some problem or challenge or opportunity. There will be no formal afternoon workshop, but there will be a reason to stick around for a bit, relax and socialize.

About our Morning Speaker

Kelly Peterson
Director of Client Services
INscribe Digital

Kelly Peterson is Director of Client Services at INscribe Digital, and brings 20 years of marketing and merchandising experience to her current role, helping major trade publishers, university presses, independent publishers, agents, and authors maximize their eBook sales and marketing efforts at the major retailers. Prior to INscribe, Kelly worked at Borders Group, Inc. for 14 years, initially at Waldenbooks and later running the eBook program. Kelly is a founder of Bay Area Women in Publishing, where she currently chairs BAWiP’s Education Committee. She is also a board member of the Independent Book Publishers’ Association and serves on the Member Benefits Committee. She sees every Oscar nominee each year and is always ready with a book or movie recommendation. Kelly loves talking about metadata and algorithms at a moment’s notice and believes that everyone has it within themselves to change the world.